E-Business Infrastructure [Compatibility Mode] (2)

E-business infrastructureE-business infrastructure

Infrastructure• Hardware

• Software

• People

• Communication channels etc .

Management & Technological issues

� What are the practical risks to the organization of failure to manage e-commerce infrastructure adequately?

� How should staff access to the Internet be managed?

� How should we evaluate the relevance of web services and open source software?and open source software?

� Technological issues relating to availability of hardware & software

Infrastructure risk assessment� Make a list of the potential problems for customers of

an online retailer

� You should consider problems faced by users of e-business applications who are both internal and external to the organizationexternal to the organization

� Base your answer on problems you have experienced on a web site that can be related to network, hardware and software failures or problems with data quality

other problems

� Web site communications too slow

� Web site not available

� Bugs on site through pages being unavailable or information typed in forms not being executed

� Ordered products not delivered on time� Ordered products not delivered on time

� E-mails not replied to

� Customers’ privacy or trust is broken through security problems such as credit cards being stolen or addresses sold to other companies

Figure 3.1 A five-layer model of e-business infrastructure

Table 3.1 Key management & Technological issues of e-business infrastructure

Table 3.1 Key management & Technological issues of e-business infrastructure

(Continued)

Figure 3.2 Physical and network infrastructure components of the Internet

(Levels IV and III in Figure 3.1)

A common problem with

intranets and extranets� A B2B Company has found that after an initial surge of

interest in its intranet and extranet, usage has declined dramatically. The e-business manager wants to achieve these aims:

� Increase usage� Produce more dynamic content� Produce more dynamic content� Encouraging more clients to order (extranet)

URLS and domain names

� Web addresses are structured in a standard way as follows:

� http://www.domain-name.extension/filename.html

� What do the following extensions or global top level domains stand for?� .com� .com� .co.uk, .uk.com� .org or .org.uk� .gov� .edu, .ac.uk� .int� .net� .biz� .info

HTML and XML

� HTML (Hypertext Markup Language)A standard format used to define the text and layout of web pages. HTML files usually have the extension .HTML or .HTM

� XML or eXtensible Markup Language

A standard for transferring structured data, unlike HTML which is purely presentational

Figure 3.13 The TCP/IP protocol

Figure 3.14 Home page index.html for an example B2B company in a web browser

showing HTML source in text editor

Media standards

� GIF (Graphics Interchange Format) A graphics format and compression algorithm best used for simple graphics

� JPEG (Joint Photographics Experts Group) A graphics format and compression algorithm best graphics format and compression algorithm best used for photographs

� Streaming media Sound and video that can be experienced within a web browser before the whole clip is downloaded e.g. Real Networks .rm format

� Video standards include MPEG and .AVI� Sound standards include MP3 and WMA

Figure 3.17 (a) Fragmented applications infrastructure, (b) integrated applications

infrastructure

Figure 3.17 (a) Fragmented applications infrastructure, (b) integrated applications

infrastructure (Continued)

Figure 3.18 Differing use of applications at levels of management within companies

Figure 3.19 Elements of e-business infrastructure that require management