e-AWB @ e-Airports

eAWB Taking your first step towards

digital transformation

is air cargo ready?

April 2016 2

>15% annual growth

$1.7 trillion online sales in 2015

ease of buying

more products and

even more products

whenever and wherever

you want

WHY ONLINE SHOPPING?

CUSTOMER NEEDS

end-to-end visibility

predictibility

last-mile customization

a changing landscape

April 2016 3

growing & changing

customer base

increase technology

intensity

regulatory &

economic pressure

increase technology intensity

April 2016 4

air cargo must leverage on technology to stay

competitive and innovative

Cloud

Computing

Social

Media

can we imagine a new way of handling

cargo with technology?

April 2016 5

February 2016 6

2015 Target vs. Actual

SALE

S

44.6% Cargo Committee

(CC)

23.7% non - CC

Airlines offer Single

Process @ main hubs +17

50 eAWB Airlines

36.4%

525,000 + December 2015

EUROPE

NORTH ASIA

AMERICAS

AFRICA

ASIA PAC eAWB Potential (‘000)

eAWB Actual (‘000)

eAWB Penetration (%)

MIDDLE EAST

310

94 33

514

120 28

282

106 47

365

131 39

59 41 65

36 20 53

Pace eAWB adoption worldwide

April 2016 7

April 2016 8

8 8 8

e-AWB Airlines ABOVE 50 % 25 to 50 % LESS THAN 25 %

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

A-15 M-15 J-15 J-15 A-15 S-15 O-15 N-15 D-15 J-16 F-16

56.0%

30.8% 32.2%

33.8% 34.4%

38.2% 40.4%

42.4% 43.8%

45.1% 45.7% 47.3%

e-AWB in the North Asia

April 2016

0

5000

10000

15000

20000

25000

30000

35000

40000

CX KA CI MU/CK SQ

PVG

KHH

TPE

HKG

Top Five Airlines in the Region Ranking by e-AWB volume

April 2016

0

10000

20000

30000

40000

50000

60000

70000

80000

US HK SG AE IN KR DE CN NL FR

eAWB Feb16 eAWB Feb15

HK vs. Top 10 Counties/Areas of Origin Ranking by e-AWB Volume

April 2016

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

HKG SIN ICN DXB PVG AMS FRA TPE CDG ORD

eAWB% Feb16

eAWB% Feb15

HKG vs. Top 10 e-Airports Ranking by e-AWB volume

April 2016

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Airlines e-AWB Performance in HKG Ranking by e-AWB Volume

2016 Target and Activities

April 2016 14

Government

supported e-

freight project

at

15 Locations 56%

Define e-AWB

SOPs at

25 eAirports

Launch

eAWB portal

in

20 Countries

Publish

eAWB

Playbook

On legally feasible trade lanes

2016 e-AWB activities

April 2016 15

KE, ET, ZA, QA, BH, SA, PH,

TH, PK, PVG, BJS, SXH, BR,

PE, MX, CL, KZ

NEW E-FREIGHT INITIATIVE

e-AWB360 airports + KIX,

DEL, BAL, PVG

AIRPORTS WITH E-AWB SOP

KE, ET, ZA, UAE, QA, SA, PH,

JP, ID, VN, CN, TW, US, CA,

MX, BR, CO, EC, KZ, TR

EAWB PORTAL

15 25 20

April 2016 16

How are we doing against 2016 target?

To reach target….. 2016 Target = 56%

February = 37.5%

2.4% per month

eAWB360 – Community driven approach

April 2016 17

SINGLE PROCESS eAWB360 Airlines commit to

implementing Single Process

AIRPORT SOP Common eAWB SOP for GHAs at

eAWB360 airports

HARMONIZED IMPLEMENTATION + SYNCHRONIZED COMMUNICATION

1

2

AMS

CDG FRA

LHR MXP ZRH

JNB

DXB

SIN

eAWB360 locations

AIRLINES

19 4 + GHAs

April 2016 18

ATL DFW JFK

LAX MIA ORD

YUL YVR YYZ

HKG

GVA

21

DOH

Phase 1 – Q1/2016

Phase 2 – Q2/2016

February 2016 19

Wave Airport Go-Live Communication

eAWB360 Event 1ST Communication Reminder

1 AMS Jan 1, 2016 1st week of Nov 2015

1) Dec 2015 Nov 7, 2015

2 CDG, FRA Feb 1, 2016 1st week of Nov 2015

1) Dec 2015 2) Jan 2016

FRA (Feb 9) CDG (Mar 3)

3 LHR, ZRH, MXP, JNB, DXB, SIN Mar 1, 2016 1st week of Nov 2015

1) Dec 2015 2) Jan 2016 3) Feb 2016

ZRH (Jan 12, 14) LHR (Feb 3)

SIN, JNB, DXB, MXP (TBD)

4 HKG, YUL, YVR, YYZ Jun 1, 2016 2nd week of Mar 2016 May 1, 2016

HKG (Apr 26) YUL (May 3) YYZ (May 5)

YVR (May 19)

5 JFK, DFW Jul 1, 2016 2nd week of Mar 2016 Jun 1, 2016 JFK (May 25) DFW (Jun 2)

6 ORD, LAX Aug 1, 2016 2nd week of Mar 2016 Jul 1, 2016 ORD (TBD) LAX (JTBD)

7 MIA, ATL Sep 1, 2016 2nd week of Mar 2016 Aug 1, 2016 MIA (Aug 2) ATL (Aug 16)

8 GVA Oct 1, 2016 2nd week of Mar 2016 Sep 1, 2016 GVA (TBD)

eAWB360 Go-Live dates and communication timeline

eAWB360 results in Q1 2016

April 2016 20

x2 MeA

2% eAWB

Doubled MeA request per month since Nov 2015

2% increase monthly at AMS, CDG, MXP, ZRH JNB

Over 1% MoM increase in FWB penetration for eAWB360 locations +1% FWB

April 2016 21

April 2016 22

THANK YOU

twitter.com/iata Izzy Anderson andersoni@iata.org

Cargo tracker iata.org/optin

Iata.org/cargo

April 2016 23