DXI Customer Presentation VER2

Driving Digital Excellence

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Company Overview• Founded in 2013 and raised $500,000 in seed round• CEO and Founder Srinivas Kilambi is a proven serial entrepreneur and Innovator• Around 20+ members are part of the company• 5 top notch Executive Team Members • 7 Advisors who are Machine Learning & Marketing Experts• 5 Software Developers in the US and 5 in India

• Product in Beta Testing Phase - Installed in 10 sites• 1.2 Released October 2014; 1.5 Released on March 15, 2015• 2.0 Release scheduled in May, 2015• 2 Provisional patents filed in USPTO

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SENIOR MANAGEMENT

SRINIVAS KILAMBI, PHD: FOUNDER & CEO• Founder, Sriya Innovations (Renmatix)• Chief Knowledge Officer, Tata Chemicals,• CEO, Reliance Industries

DAVID DODDS, PHD: CO-FOUNDER,• Research Director, Schering-Plough, Bristol-Myers

SEETHARAM MUKKAVILLI: COO• Chief Operating Officer

SURESH MAHADEVAN: VICE PRESIDENT • Business Development & Branding

HITESH GAZZALA: Director• IT Director

SRINAD B.: DIRECTOR, MACHINE LEARNING• PhD student, Univ. Texas, Austin

BOARD OF ADVISORS

RAY KILLEBREW• Founder, Brand Rave

PROF. LE SONG, PHD• Comp. Sci., GA Tech

KAMAL GUNSAGAR,• Co-founder Renmatix, Lara Networks

PROF. PRADEEP RAVIKUMAR, PHD• U.T. Austin

PROF. INDERJIT DHILLION, PHD• U.T. Austin

ANIL BATRA• Vice President, web analytics company,

PUNDI NARSHIMHAM: • Business Development & Branding

TEAM

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Digital Experience (DX) is the sum of all experiences (visual, transactional…) a user faces while interacting with a website or mobile app or social media page

DX is measured currently through surveys, plugins & analytics

Pain: Less than 5% do a survey; plugins focus on data aggregation while analytics focus on data visualization.

LIMITED MACHINE LEARNING BASED INFERENCES AND NO POINTER SOLUTIONS

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The Solution..

Simple Java Script based pluginFocus on individual user DX dataQuantify this individual DX data in to a simple, scalable index/score (DXi) and sub indices and its machine learned version (MLXi)DXi-MLXi correlated to variables like sales or its surrogatesUse advanced Machine Learning (supervised-unsupervised) for giving personalized predictions and prescriptions including decision trees

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DXi – MLXi: “ML Pointer Solution”

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DXi

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MLXi

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DXi-MLXi vs. Competition

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  Google Analytics

Gauges/Clicky/

Reinvigorate

Piwik  Foresee

 Foxmetrics/Kissmetrics/

Woopra 

Predixion

 Mix

Panel  DXi-MLXi

Individual & Aggregate Data A

Configurable Plug In

Customizable with API    

Digital Experience Index     

Survey Dependent     

YES 

NO

Machine Learning Alg.     

Predictions     

Prescriptions/Recommendations     

Decision Trees     

Goal Tracking       

HMM Based User Intentions     

Index tied to sales, # of visits     

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Differentiators and Benefits

• Simplification of 20+ user metrics into one number called DXi

• Individual experience tracked to gain user specific insights

• DXi correlated to sales and profitability/ROI or surrogates

• DXi linked to Merchandizing making predictions simpler

• DXi also linked to Recommendations that lead to greater revenues and profitability

DXI Plugin Data3rd Party Analytics (GA)Weblogs/Big Data Files

Cloud based DXI SaaS Engine

DECISION TREES

PREDICTIONSPRESCRIPTIONS

DXI-MLXi

Engagement Model

• Plugin provided by SriyaMLXi to be installed on Customers Assets such as Website, Mobile Apps

• SaaS based service to monitor results

• Flexible Pricing Model

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Next Step: Enroll for a 28 day Free Trial

• Product Demonstration• Proof of Concept Agreement (28 day free trial)• Data collection, analysis and validation• Purchase Paid Version and plan• Product Implementation• Customization• Continuous support and monitoring• Achieve Desired Business Outcomes of greater DXi, Sales and ROI

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info@sriyamlxi.com

678.401.5740

Enroll Now for a Free 28 Day Trial

Thank You

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