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DTP Notes. Introduction. Evolution of DTP. Movable type: Gutenberg; 1437 Lino type: Mergenthaler; Late 1800’s Xerography: Carlson; 1959 Desktop Publishing: Brainerd; 1985. Using a computer and software program to produce high quality, printed documents that combine text and graphics. - PowerPoint PPT Presentation
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DTP NotesDTP Notes
IntroductionIntroduction
Evolution of DTPEvolution of DTP
Movable type: Gutenberg; 1437Movable type: Gutenberg; 1437Lino type: Mergenthaler; Late 1800’sLino type: Mergenthaler; Late 1800’sXerography: Carlson; 1959Xerography: Carlson; 1959Desktop Publishing: Brainerd; 1985Desktop Publishing: Brainerd; 1985
Using a computer and software Using a computer and software program to produce high quality, program to produce high quality, printed documents that combine printed documents that combine
text and graphics.text and graphics.
Desktop Publishing
Features of DTPFeatures of DTP
Incorporate word processing filesIncorporate word processing filesAdd graphicsAdd graphicsDelete, revise, and move textDelete, revise, and move textUse templatesUse templates
Kinds of PublicationsKinds of Publications
BooksBooks MagazinesMagazines FlyersFlyers NewlettersNewletters Business CardsBusiness Cards Business FormBusiness Form BillboardsBillboards AdsAds LetterheadLetterhead Etc.Etc.
DTP ProcessDTP Process
Create a sketch of your ideaCreate a sketch of your ideaAdd graphic designAdd graphic designPut it on the computerPut it on the computerPrintPrint
Why Use DTPWhy Use DTP
Saves time and moneySaves time and moneyEase of revisionEase of revisionMore control of contentMore control of contentConfidentialityConfidentialityEase of distributionEase of distributionMore publicationsMore publications
Image of OrganizationImage of Organization
Implements good design techniques Implements good design techniques and improves communicationand improves communication
Looks more professional thus greater Looks more professional thus greater credibilitycredibility
Read up to 27% more than Read up to 27% more than typewritten documentstypewritten documents
Evolution of DTPEvolution of DTP
Movable type: Gutenberg; 1437Movable type: Gutenberg; 1437Lino type: Mergenthaler; Late 1800’sLino type: Mergenthaler; Late 1800’sXerography: Carlson; 1959Xerography: Carlson; 1959Desktop Publishing: Brainerd; 1985Desktop Publishing: Brainerd; 1985
Requirements for DTPRequirements for DTP
ComputerComputerMouseMouseLaser PrinterLaser PrinterSoftware: InDesign CSSoftware: InDesign CSGraphicsGraphicsOptional: ScannerOptional: Scanner
TypographyTypography
TypographyTypography
Arrangement of printed type to Arrangement of printed type to convey a message.convey a message.
Typeface or FontTypeface or Font
A group of letters, numbers, and A group of letters, numbers, and symbols that share a symbols that share a distinct distinct appearanceappearance
To distinguish the difference in fonts To distinguish the difference in fonts look at letters such as: look at letters such as: T g G MT g G M
TypestyleTypestyle
Refers to modification of typefaces to Refers to modification of typefaces to add emphasis or contrastadd emphasis or contrast
BoldBold ItalicsItalicsUnderlineUnderlineBold and ItalicsBold and Italics
Anatomy of TypeAnatomy of Type
AscenderAscender -letter stroke above the x-height. -letter stroke above the x-height. DescenderDescender -letter stroke below the x- -letter stroke below the x-
height.height. X-HeightX-Height -height of lowercase letters with -height of lowercase letters with
no ascender or descenderno ascender or descender BaselineBaseline -invisible line on which the body -invisible line on which the body
of a character rests.of a character rests. CounterCounter -white space that appears trapped -white space that appears trapped
inside a letter form.inside a letter form. DRAW AN EXAMPLE.—Next slide!DRAW AN EXAMPLE.—Next slide!
ApAscender
Counter
X-height
Baseline
Descender
Size of TypeSize of Type
Measured in Measured in pointspoints7272 points = 1 inch points = 1 inchType can Type can varyvary among fonts. among fonts.
Weight of TypeWeight of Type
Refers to the thickness of lettersRefers to the thickness of lettersLightLightRegularRegularBookBookDemiDemiHeavyHeavy
Width of TypeWidth of Type
Horizontal measure of typeHorizontal measure of typeThree widths most commonly used Three widths most commonly used
are: are: CondensedCondensed, , NormalNormal, and , and ExpandedExpanded
Define leading.Define leading.
Vertical distance between lines.Vertical distance between lines.
Typeface CategoriesTypeface Categories
Sans SerifSans Serif No finishing strokes; No feetNo finishing strokes; No feet Used for headlines; Attract AttentionUsed for headlines; Attract Attention
SerifSerif Has finishing strokes; FeetHas finishing strokes; Feet Used for body text; Lots of readingUsed for body text; Lots of reading
ScriptScript or or DecorativeDecorative Looks like handwriting or something unusualLooks like handwriting or something unusual Used for invitations; Formal short documentsUsed for invitations; Formal short documents
Label the “Hello’s” in your notes!Label the “Hello’s” in your notes!
ACTIVITYACTIVITY
Find three fonts in each categoryFind three fonts in each categoryhttp://www.fontface.comhttp://www.fontface.comFont Examples with Words (Handout)Font Examples with Words (Handout)
Text AlignmentText Alignment
Flush leftFlush left -good for narrow columns, -good for narrow columns, body text, captions, and short lines.body text, captions, and short lines.
Justified textJustified text -conveys formality -conveys formality and orderliness; good for long works.and orderliness; good for long works.
Flush rightFlush right -good for special effects; -good for special effects; use sparingly.use sparingly.
CenteredCentered -used for headlines; very -used for headlines; very formal announcements, pull quotes, formal announcements, pull quotes, captions.captions.
QUIZ 1QUIZ 1
Open NotesOpen Notes
Design PrinciplesDesign Principles
Basic Design PrinciplesBasic Design Principles
PlanningPlanning is the most important is the most important process.process.
ConveyConvey your message without your message without overpowering it.overpowering it.
No design principle is No design principle is concreteconcrete..
Purpose of PublicationPurpose of Publication
Know the purposeKnow the purposeKnow the audienceKnow the audienceBe consistent page to pageBe consistent page to pageBe organizedBe organized
The Graphic Element MixThe Graphic Element Mix
Keep a good Keep a good balancebalance of graphics and of graphics and texttext
Too much text is Too much text is boringboringToo many Too many graphicsgraphics distract from the distract from the
messagemessageRemember to use other techniques as Remember to use other techniques as
white space, text effectswhite space, text effects, and , and bulletsbullets instead of a lot of graphics instead of a lot of graphics
Keep your page Keep your page balancedbalanced..
Cost and TimeCost and Time
Remember costs and time Remember costs and time constraints when developing a constraints when developing a publicationpublication..
Developing Your DesignDeveloping Your Design
Always Always sketchsketch your idea your ideaCreate a Create a page dummypage dummyChoose a Choose a typefacetypeface that that matchesmatches
your messageyour messageThink about Think about readabilityreadability when when
choosing fonts!choosing fonts!StayStay within the same type family within the same type familyUse no more than Use no more than 2 or 32 or 3 fonts per fonts per
publicationpublication
Body TextBody Text
Use Use serifserif type fonts like Times New type fonts like Times New RomanRoman
More readableMore readable9-12 9-12 point sizepoint size
HeadlinesHeadlines
Choose simple Choose simple sans serifsans serif fonts fontsShould be a minimum of Should be a minimum of 24 24 pointspointsLeft-aligned, justified, or centered Left-aligned, justified, or centered
alignmentalignmentBe careful about breaking up a Be careful about breaking up a
headlineheadline
Page OrientationPage Orientation
PortraitPortrait – tall or vertical – tall or verticalLandscapeLandscape – wide or horizontal – wide or horizontal
Facing PagesFacing Pages
Two pages that face each other like a Two pages that face each other like a bookbook
Keep Keep continuitycontinuity; a feeling of unity; a feeling of unityBe sure graphics touch all four Be sure graphics touch all four
margins at some pointmargins at some point
Focal PointFocal Point
DOT EXERCISEDOT EXERCISECreate a focal point on your layout Create a focal point on your layout
about about 2/32/3 up the page up the pageWill catch the reader’s eye and draw Will catch the reader’s eye and draw
attentionattention
White SpaceWhite Space
Important for effective designImportant for effective designUsed to set off Used to set off texttext or or graphicsgraphics
without distracting its without distracting its readabilityreadabilityMarginsMargins and and columnscolumns can be used can be used
for effective white spacefor effective white space
ColumnsColumns
Makes page Makes page easiereasier to read and adds to read and adds interestinterest
OneOne column is good for smaller page column is good for smaller page sizessizes
TwoTwo columns are good for brochures, columns are good for brochures, reports, and catalogsreports, and catalogs
ThreeThree columns are the most common columns are the most common in DTP because they are more in DTP because they are more readablereadable and and flexibleflexible
Define Gutter or AlleyDefine Gutter or Alley
Space between columnsSpace between columns
Ruled Lines (Rules)Ruled Lines (Rules)
HorizontalHorizontal or or VerticalVertical lines used to lines used to separate columns or text.separate columns or text.
Make sure there is enough white Make sure there is enough white space on each side of the linespace on each side of the line
TextText should should NEVERNEVER TOUCH THE TOUCH THE LINESLINES
ACTIVITYACTIVITY
Magazine ActivityMagazine Activity Introduce the Introduce the NOTEBOOK PROJECTNOTEBOOK PROJECTBeginBegin INDESIGN CS INDESIGN CS
DesktopDesktopToolBoxToolBoxMeasurement ActivityMeasurement ActivityDrawing ActivitiesDrawing Activities
QUIZ 2QUIZ 2
Open NotesOpen Notes
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