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Magazine about wine and spirit packaging and customisable glass closures
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dsn01Design Magazine
by Vinoseal
ForewordCreative options
IndividualityInspiration packaging
Design optionsPossibilites
010819224044
Creativity is intelligence
having fun.Albert Einstein
1
Brand owners are seeking
to innovate with increasing
speed, trying to keep up with
the ever-changing demands and
preferences of their customers.
They want to make it on the market
and remain competitive; to do that,
their products need to stand out.
They are under pressure, which
can be seen from the frenetic
progress in packaging design as well. Current
innovative technologies allow packaging design
to be much more creative than ever before.
The most notable trend (which, needless
to say, we are keeping a close eye on) is currently
personalised packaging. Given that digital
printing for bottles and labels is becoming more
affordable and in turn more common, there
has been an increase in the demand of small-
volume special editions; and personalisation is
now often used as a means of differentiating the
brand and attracting new customers.
One example of this trend is the campaign
by one of the world’s leading soft drinks
producers, as they replaced their standard
logo with popular first names on their bottle
labels. This project was just the start; this trend
is becoming more popular and widespread by
the minute. Many brands are now bringing out
special edition packaging that is customised for
each and every client.
Another example is the campaign
launched by a well-known vodka producer, as
they introduced a unique numbered design for
each individual bottle. In 2013 a world-famous
sauce producer offered their Facebook fans a
chance to win one of a hundred personalised
bottles for Father’s Day. And there are many
other examples.
This personalisation is in contrast to the
large-scale nature of mass production and is
a strategy that benefits both producers and
customers. We all know that every individual
is unique, so why should mass brands ignore
that and treat us all the same? Thanks to
personalisation of packaging and labels
customers feel that the producer is doing
something special for them; that they are
holding something exclusive and tailor-made.
They therefore also develop a stronger bond
with the brand.
That is why I am tremendously happy to
introduce you to the Vinoseal Design Options
programme, which allows you to customise our
world-wide known unique glass closure for any
brand and purpose. You can now be as creative
with the closure as you are with the bottle and
the label. There are so many unique and exciting
possibilities that we decided to present them
to you in the form of a magazine instead of a
standard catalogue. We hope it inspires you.
Enjoy!
foreword
We talked to Jan Štiller, the CEO of Vinoseal about the trends that shape the packaging business.
blank canvasCreativity starts with a
fun with coloursThen let‘s have some
Give in to a strong and barely controllable emotion. This
combination of a clear Vinoseal with black colour coating and an inser-
ted jewellery stone in red colour served on a white sealing ring creates a
great combination for a strong bold brand of flavoured liquor.
passia
Freeze the moment and find the beauty in the chill.
A clear Vinoseal coated with silver metal and enhanced by contrasting
black sealing ring. Simple yet very powerful combination ideal for clear
spirits served usually on ice, such as vodka or gin.
frozé
A strong feeling to do something, especially something unwise. The
connection of opposite emotions—the seriousness of a black Vinoseal,
with the vibrancy of a bright yellow sealing ring and the glamour of a
large inserted clear crystal. Great for daring citrus-flavoured spirits.
dessiré
Mysterious and perplexing, open for interpretations. The interplay
of two equally strong elements on a frosted canvas. The enigmatic black
jewellery stone is combined with the boldness of a vivid green sealing
ring. Unforgettable closure for absinths or mint-flavoured drinks.
enigma
The shimmering feeling of a perfect light reflection.
A very popular combination for rosé wines and melon-flavoured drinks.
The pink jewellery stones made by Preciosa company on a black Vino-
seal with a coloured sealing ring are sure to attract sensual customers
and create a closure worth keeping.
glam glit
Send a shiver down the spine. This tone-in-tone combination of
a dark blue colour coating on a clear Vinoseal and a light coloured sea-
ling ring will make you feel excited and even give you goosebumps.
Great for daring spirits which are served on ice.
nippee
Clear VinosealTransparent colour coating
Frosted VinosealColoured Sealing Ring
Clear VinosealTransparent colour coating
Clear VinosealMetallic colour coating
Clear VinosealTransparent colour coating
Clear VinosealColoured Sealing Ring
Black VinosealInserted Jewellery Stone
Clear VinosealColoured Sealing Ring
Clear VinosealInserted Jewellery Stone
Black VinosealColoured Sealing Ring
Frosted VinosealInserted Jewellery Stone
Clear VinosealMetallic colour coating
Black VinosealColoured Sealing Ring
Black VinosealColoured Sealing Ring
Clear VinosealMetal coating
19
Smart product packaging is
extremely important nowadays.
As mentioned in the first
article, we have seen a rise of
personalised packaging among
various bottled drinks and other
packaging categories. But this
individualisation has so far focused
solely on bottle design, since
producers of mass-market and
niche wines, spirits, water and oil have not had
many options when it comes to bottle closures.
Until now.
Over the last two years we have put a lot
of effort into preparing a programme we call
Vinoseal Design Options. Starting with extensive
research of consumer habits performed by the
leading research company WineIntelligence
from the UK, followed by many production tests
and finalised by approvals from food safety
organisations, we have created a set of finishing
techniques which can customise the design of
the Vinoseal closure in pretty much limitless
possibilities.
For a decade of its existence, Vinoseal
has been recognised as one of the most reliable
closures which comes in clear, rosé or black
colours. But as soon as we started working with
larger spirit producers we realised this product
portfolio is not flexible enough. So now we offer
various design finishing techniques which can
be combined together to create a truly unique
closure for each of our customers.
So far the most popular option are the
Coloured Sealing Rings, adopted by several
wineries and bottled water producers. The 3D
Metal Objects that are placed on the top of the
closure are also a tremendous success. With
the combination of printing, this makes a truly
unique closure that many customers keep as a
souvenir.
At the LuxePack 2014 fair in Monaco we
are going to officially launch an extensive range
of Colour Coating options which allow Vinoseal
to be tinted any Pantone colour. Colour Coating
comes in transparent, opaque and metallic
options. The Transparent Colour Coating keeps
the transparent properties of the glass intact,
while the Opaque option allows exact and
precise colour matching to a brand’s Pantone
colour.
Another Design Option, a metal coating
which is available in Silver and Gold, is also
very similar. This technique covers the top
of the glass closure with a fine layer of real
metal, giving the closure a very premium
feeling. Another premium Design Option is
Rhinestone Cutting where the top rim of the
closure resembles precious stone. When it
comes to jewellery we cooperate with our
parent company Preciosa and offer the option
of inserting one of the many types of Jewellery
Stones on the top of the closure.
Have fun with the design!
individualityKaterina Slezakova, the marketing director of the brand Vinoseal, talks about the need to be different.
20
RIN
IO
21
ATS PI
NPackaging
concepts using
Vinoseal glass closure
enhanced with Vinoseal
Design Options.
22
SSince the Design Options offer so many alternatives, the Preciosa GS company
(owner of the Vinoseal brand) decided to cooperate with a premier design studio
Touch Branding to create a set of packaging concepts for wine, spirits, liqueur,
water and olive oil. These bottles are all closed with Vinoseal closures and feature
various finishing techniques. The goal was to create designs that combine the
bottle and label design with matching Vinoseal Design Option to create one
cohesive packaging. “There simply was no other way to show how well the new
Vinoseal can fit with the whole bottle and label than to create fictitious brands and
their packaging,” says Kateřina Slezákova, the marketing director of the Vinoseal
brand. The requirement for the design studio was to keep in mind the practicalities
of packaging so that the concepts be realistic in terms of production possibilities.
The results of this project will hopefully inspire current and future clients to go
further with their packaging and to prove that the most elegant bottle closure on
the market is now also the most creative one.
The following packaging concepts show Vinoseal glass closure prototypes which might vary from standard production in details.
23
24
The concept for the ”vélo“ packaging is based
on a series of vintage engraved illustrations
of the high wheel bicycle, also called penny-
farthing. Each bottle has a different version of the
illustration, with the idea that the whole range of
wines shows complete instructions on how to ride
a penny-farthing. The packaging uses traditional
Burgundy bottle in dark olive colour for both
whites and reds. The black low-top Vinoseal is
used on all bottles with the coloured sealing ring
matching the label colour.
wine
Tip. The standard colour of the Vinoseal sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.01
26
Le Chevalier is a concept packaging for an
Absinthe spirit based on and paying tribute
to the historical figure of the knight named
Chevalier d‘Eon who lived in the middle of the
18th century. As a spy, this man infiltrated
the court of Empress Elizabeth of Russia by
posing as a woman for 33 years. These natural
abilities of camouflage are embodied in the
bottle design, which has masculine shape, but
the dimples give it a soft feminine finish. The
dimples also imitate the green jewellery which
is inserted on the clear Vinoseal glass closure.
absintheTip. There are thousands of different jewellery stones that can be inserted on the Vinoseal. They come in all colours and many shapes. Please contact Vinoseal sales team to obtain a sampler of the stones.02
27
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29
Aquarius is a concept for premium bottled water.
Its name is Latin for ”water-carrier“ and it is also
one of the oldest recognized constellations of
the zodiac. All of those meanings were captured
in the packaging with a clear bottle and clear
Vinoseal coloured to resemble the night sky.
The packaging and the glass closure were then
enhanced with crystals, the Preciosa chaton
roses representing the stars which are also
printed on the blue bottle with white colour.
water
Tip. The little crystals used in this concept are Preciosa chaton roses and come in the form of a little sticker which can be applied to the top of the Vinoseal. There are many colours to choose from, just ask for a sampler.03
30
Blac is a brand of flavoured chocolate liqueurs.
In the concept for packaging the idea was to
show the contrast between the smooth chocolate
taste and the distinctive tastes of chilli, mint and
orange flavours. This contrast is manifested in
the packaging materials. The bottle is made from
black matted glass with soft shapes, while the
glass closures have been tinted bold vivid colours
that represent the flavour. The sealing ring on
the Vinoseal has been coloured to match the
colour of the closure. As in the drink itself, these
two contrasting materials create very tasteful
combinations.
liqueur
Tip. The standard Vinoseal can be tinted Transparent, Opaque and Me-tallic Colours. The version on this concept uses transparent colour option which preserves the see-through qualities of the clear glass closure.04
31
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The Oath London Gin is a concept based on the
brand’s promise and determination to deliver
a spirit which is true to the history of London’s
gin industry and pays tribute to its evolution
from herbal medicine into a drink consumed all
around the world. That is why the bottle is as
pure as possible, with the brand name and seal
embossed in the glass. The Vinoseal glass closure
is completely clear as well, with the circular
monogram of the brand inserted on the top of the
closure as an embossed metal object. The clarity
and the minimalism of the set are a reference to
medical bottles used in the past.
gin
Tip. The Vinoseal on this concept is enhanced with an inserted metal object made from antique silver metal. This ”coin“ is then placed on the top of the closure. There are several metal finishings to choose from.05
33
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The Premier Grand Cru de Cognac by Maison
Giraud is a cognac concept for a family owned
and operated cognac house. Glass is a very
common closure for cognac bottles, very
often crafted to such perfection it is the true
crown of the packaging. Such closures are
extremely expensive, which is why the Prestige
design concept uses Rhinestone cut Vinoseal.
The production of this closure is much more
affordable and the result is both very practical for
standard bottles and aesthetically pleasing. The
closure is finished with black and gold printing,
making it a gem worth keeping even after the
bottle is empty.
cognac
Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.06
36
This vodka concept is a modern take on the
old tale of Viking voyagers who are believed to
have chilled their drink by plunging it into the
icy waters of the North Sea on a rope tied to the
boat they travelled on. This is the reason why the
bottle is part frosted and part crystal clear. The
silver metal coating was chosen for the Vinoseal
closure to complement the chilling feeling the
bottle gives even when it is not in the fridge. A
black metallic ornament symbolizing ice inserted
on the top of the closure highlights the triple
charcoal filtering.
vodka
Tip. The Vinoseal closure in this concept is coated with a fine layer of real metal, giving it a true feeling of silver. This technique can be applied to both clear and black Vinoseal, as the metal is completely opaque.07
37
38
The Oleo Olive Oil packaging is based on the
pot shapes in which oils used to be stored in
ancient Greece. The shape is a fusion of hydria,
alabastron and loutrophoros amphorae but with
a modern and minimalist take which represents
today’s premium category. The bottle is fitted
with a clear Vinoseal enhanced with a Coloured
Sealing Ring which matches the colour of the
olive oil in the bottle. The top of the closure
features a symbol of the Sun which is inserted in
the form of embossed golden metal object. This
fits well with the golden metal printing on the
neck of the bottle and in the logo.
olive oil
Tip. Vinoseal marketing team is happy to help customers choose various fitting Design Options, like in this concept where they combined two Design Options - the Coloured Sealing Ring and Inserted Metal Object.08
39
Coloured Sealing Rings on clear, frosted and black Vinoseal.
coloursVinoseal design options
Long gone are the times when Vinoseal was just black, rosé or clear.
Now, this elegant glass closure can be customised in almost limitless variations. We
call it Vinoseal Design Options. The first set of customisation has to do with the co-
lour of the closure. You can cover the clear or the black Vinoseal with transparent,
opaque or metallic colours. The sealing ring can also be tinted any colour.
The colours can be selected from Pantone or RAL swatch book, with the exception
of fluorescent colours. The Transparent Colour Coating is always applied on
clear Vinoseal as it preserves the see-through qualities of the glass.
Opaque and Metallic Colour Coating can be applied to both
clear and black Vinoseal.
41
Transparent Colour Coating
Colour Coating with metallic effect
Opaque Colour Coating
Gold and Silver Metallic Coating
Opaque Colour Coating
42
Metal Ornaments
sparkleVinoseal design options
Another set of Vinoseal Design Options lets you add Metal Ornaments
or various Jewellery Stones on any standard Vinoseal or combine them with any
Colour Coating. Additional technique that allows you to refine the Vinoseal glass
closure is Rhinestone cut, whereby the head of the closure is cut to a shape
that resembles precious stones. Through our cooperation with our parent company
Preciosa we offer many types of Jewellery Stones. From little gems in the form
of stickers (Sticky Crystals) to large size stones of all colours and shapes.
The offer of metal ornaments is equally diverse. There are six standard types
of surface finishes and the shape can be virtually anything: your logo,
the emblem of your company or letters and short text.
43
Inserted Jewellery
Inserted Jewellery
Sticky Crystals
Inserted Jewellery
Rhinestone Cut
44
The demands on drink
packaging design have never been
so high. The globalisation of the
market means it is necessary to
stand out and beat the competition.
There are so many different
products and brands that it is
becoming increasingly hard for end
users to orient themselves, which is
why they are looking for signs to help them pick
the right product.
Large multinational corporations as well as
smaller local producers are facing the challenge
of attracting customers and offering them useful
information. There have been several notable
trends in this sector.
One of those trends is authenticity. Both
small and large producers strive for authenticity;
it is a popular notion everywhere from America
to Asia. But the meaning differs in every case.
Global producers are aiming to strengthen the
position of their brands, while smaller producers
want to accentuate their authenticity through
local production, manufacture and honest
craftsmanship. Vinoseal also acknowledges
authenticity through its wide range of design
and personalisation options which attest to the
exclusiveness of the product.
Another widespread trend is the
production of limited editions. The times when it
was enough to make the same identical product
over and over again are long gone. Today,
even well-established brands with a long and
successful history are striving to come up with
new flavours or special editions and limited time
offers, thus accommodating customers’ desire
for novelties while preserving high quality
standards guaranteed by the brand’s reputation.
Vinoseal can also offer exclusivity by creating
small and varied special editions.
Store brands (also known as private
brands) are also on the rise. These brands
used to be perceived as lower quality brands,
but they now have a growing reputation;
this is considerably aided by the increasing
sophistication of their packaging. Before, these
brands used to cower on lower shelves in shops;
now, they stand side by side with established
brands. This can also been seen from their sales
figures. It is estimated that store brands now
constitute up to 20% of all sales.
Last but not least we have the trend of
being ecological. The issue of pollution and
saving the environment has made people more
conscious about their shopping habits and more
inclined to buy products that are made from
eco-friendly and recyclable materials. Glass is
without doubt one of these.
Packaging must adapt to all these trends.
It must be able to present customers with
correct information and inspire them to buy
this product. I believe that our innovative
and elegant Vinoseal closures can be a great
contribution.
possibilitiesThe global head of Sales at Vinoseal Radan Haiblík shareshis views on differences between various producers.
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HAVEFUN WITH COLOURS
Introducing customizable glass closures. The most stylish closure in the world also became the most creative
one. The new design possibilities let you create a closure that is just as
unique as your product. See more at www.vinoseal.cz
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