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IntroductionWe help SMEs maximize their growth potential by bringing
themnew qualified leads, securing meetings and helping establishinside sales teams.
We secure key meetings with: • Potential customers • Investors• Strategic partners
2
The SME Challenge• Do not have the resources to follow lead creation from A to Z.• Lack know-how and methodology to create pipelines. • Lack understanding of the different approach required to get
customers, partners, and investors.• Have a hard time getting through the door of large
corporations and overcoming gate keepers.
Timing is EverythingGetting those deals is often vital to key business processes
such as minimizing time-to-market, raising investments, creating market awareness and building a strong team.
DRolls Services• Setup a lead creation plan and methodology.• Define prospects based on factors such as:
– Profile of prospect company (size, location, vertical, bureaucracy, etc.).
– Ascertain and profile decision makers in prospect company. – Your sales process.
• Methodical research resulting in a focused database of prospect decision makers, down to LinkedIn profiles.
• Arrange meetings with prospects.• Conduct follow-up on project progress and analyze ROI.• Build and manage the pipeline.• Integration with company CRM.
DRolls Expertise• We know the difference between obtaining customers, enlisting partners and
finding investors.• We tailor a lead creation strategy based on your specific company
requirements and offerings. - We deploy a methodical approach from A to Z.- We identify decision makers and know how to reach them, sidestepping
organizational obstacles.- We develop and document best practices tailored for your customers, used as
a roadmap for future internal sales training. - We help you along the entire sales process: from targeting the right industry
and user segments, to creating the right messaging for meetings.
Ten years of experience Extensive knowledge in lead creation
A wide range of verticals and markets
DRolls MethodologyKickoff• Business objectives• Lead creation needs• Comm. outlets• Work plan: schedule, scope, KPIs • Dedicate account manager
STEP 1
Customer Management• CRM• Research• Pipeline creation
STEP 2
Lead Creation & Management• Deploy comm. platforms• Cold calling• Evaluate barriers, overcome • Analyze KPIs, customer feedback,• Realign goals
STEP 3
Company executives conduct meeting & generate sales.
STEP 4
About DRolls • A lead creation agency specializing in small to mid-size companies. • Established in 2005 and based in Boston, Massachusetts. • An international team of 22 seasoned account executives and
managers.• Unmatched experience in lead creation in the US corporate world.
Dafna RollsFounder and CEO
Customer Success Story 1 Developing a Customer Base in a New Vertical
for an Anti-Fraud Company• The Customer: Anti-fraud high-tech company, established inside
sales.• The Challenge: Test a new vertical and customer recruiting
methods (larger companies, finance sector) without disrupting ongoing inside sales work.
• Work Process: D-Rolls worked independently to secure meetings. When the project was deemed successful, D-Rolls worked with inside sales to transfer know-how, and provide training and support.
• The Result: The Company established a new customer vertical that contributed significantly to revenue; handling was transferred smoothly to inside sales without hindering productivity.
Customer Success Story 2 Helping a Startup Penetrate the Enterprise
Market and Secure Round A Funding• The Customer: An early-stage startup in the field of BI.• The Challenge: The Company needed face-to-face meetings with
CMO’s of large American companies for market validation to investors.• Work Process: We secured meetings deploying a long-term approach
and bypassing gatekeepers. The process was conducted by experienced personnel with a deep understanding of target customers and the Company’s offerings. Meetings were secured over a period of 2-4 months.
• The Result: D-Rolls secured meetings with leading retailers such as Nike and BJ, bringing important feedback and creating an invaluable pipeline. The startup secured Round-A funding.
Customer Testimonials• Zerto - Dafna has developed a very unique and effective business process. I was
skeptical at first, however the results where immediate and sustained. I would strongly recommend learning more about Dafna and her work.
Steve Thomsen, VP Sales, Zerto
• Neebula - DRolls successfully supported Neebula in its early days, attaching a personal account manager to represent us in the US, scheduling high level meetings with our target market and creating good opportunities - some of which turned into new clients. Yuval Cohen, CEO, 2011
• Gili Medical - DRolls provided us with strong results quickly. They created a powerful business plan for our meetings with investors and business partners. We have used the DRolls services for a range of our business dev. needs at different stages, and each time were impressed with both process and outcome. Amir Schechter, 2011
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