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Nathan Banks, Business Sales Operations Leader, Microsoft
Mark Rice, CTO, thebigword
Dreaming Starts
With Innovation
Our industry respects innovation, not tradition
-Satya Nadella
Blockbuster Video
• Buy videos and rent
back
• Late fees
• McDonalds model of
physical store
expansion
Netflix
• Subscription
• No Late Fees
• Algorithmic
Recommendations
Timeline v Timeline
Netflix Formed
Launch 925 titles
Pay Per Movie
1997
Subscription
Model
1998 1999
Offers to sell to
Blockbuster for
$50M
2000
Contest for
recommendation
algorithm
2006
Video Streaming
Blockbuster
Formed
Database built
& Video Game
Rental
1985
Viacom
Purchases
1987 1994 2004
Warehouse to
house movies to
expand
Purchase of
Ritz Video
1990-92
Blockbuster
DVD Rental
Online
2010
Bankruptcy
Launches
Total Access
(losing $2
per movie)
Offer to Purchase
Blockbuster Online
2007
2007
Routine Radical
Disruptive Architectural
As Good As
Innovation Framework*
* Creative Construction, Professor Gary Pisano, Harvard Business School
What Can We Learn
• You must know what and where you are to know where you are going
• Innovation is not always the next iPhone moment, exploit & explore
• Innovation requires a culture that wants to learn
• Urgency required
INNOVATION
CULTURE
THE HEAD
OF
INNOVATION
THE
INTERPRETING
INDUSTRY
PAST
INTERPRETING
AS A SERVICE
THE
ENGINE
THE PEOPLE.
THE ENVIRONMENT.
THE CULTURE.
Thank you
© Copyright Microsoft Corporation. All rights reserved.
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