DRAFT 2 Book 'Original Cartoon Title Cards from Frederator Studios' Sept 2010

Original Cartoon Title Cards from Frederator Studios ©2010, JoeJack Inc. All rights reserved.

ChalkZone, The Fairly Oddparents, Fanboy & Chum Chum, My Life as a Teenage Robot, Oh Yeah! Cartoons, and Random! Cartoons, TM & ©2010, Viacom Intl., Inc. All rights reserved. Used with kind permission.

Wow! Wow! Wubbzy!, TM & ©2010, Bolder Media, Inc. and Starz. All rights reserved. Used with kind permission.

Adventure Time with Finn and Jake, What A Cartoon!, TM & ©2010, Cartoon Network. A Time Warner Company. Used by kind permission.

The Meth Mintue 39, Nite Fite, Ape Escape Cartoons, ©2010, Bellport Cartoons Company, Inc. All rights reserved. Used with kind permission.

Frederator Studios and the Fredbot Frederator robot are registered trademarks of JoeJack, Inc. All rights reserved.

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever.

Cover design & illustration by Carlos Ramos

ISBN-10: XXXXXXXXXX/ ISBN-13: XXXXXXXXXXXXXFirst Frederator Books printing October 2010

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I started searching the internet for someone who could write an essay to introduce this book of Frederator Studios’ cartoon title cards. Surely, someone with an writer’s eye had a few choice words to say about decades of cool graphic design.

Nothing.

There were several places where beautiful vintage cartoon cards are displayed, usually for filmographic or historical purposes. But, for all the

The unconsidered artof the cartoon title card.

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pages devoted to critical analysis and display of another pop culture icon, the movie poster, there wasn’t a full paragraph of consideration I could turn up about the kind of art we’re displaying in this book.

Well, I’m no art historian, so they won’t be any scintillating examinations here. But, just let me point out that it might be worth checking out the dozens of talented artists and creators who have shared their work with us here. All sorts of styles are represented, from homage to the one and two color cards we saw in the silents, to sumptuous, nuanced illustrations that are hard to appreciate in the 10 seconds they’re usually displayed on television. Breadth of craft is also demonstrated here, from simple typography, pencil on paper, computer generated images, even paper cut outs.

Within minutes of ruminating about cartoons for the first time --professionally, that is; they probably started dominating my mind as soon as my parents got their first TV-- there was no choice. The model for my productions needed to be the great shorts during the golden age of the early, mid-20th century: Looney Tunes, the Disney’s, the MGM’s, even the first TV shows of Hanna-Barbera. And there was no joking about the template. Our films would hew as close as possible to these classics from front to back. Studio logo, character name, episode name, seven minutes of squash & stretch hilarity, and “The End.” No deviations, please.

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It took a few years to get anyone to agree that we could even make these kinds of cartoons (thank you kindly, Scott Sassa and Ted Turner). And, among the creative posse making the first 48 shorts there wasn’t one push back about the idea of the title cards, they loved everything cartoon. It helped that I was the president of the studio, but that really had nothing to do with it.

The talent we’d lined up were chomping at the bit to reintroduce --no, reinvent-- the very idea of cartoons, since the production industry and the networks had almost completely abandoned the form almost 30 years before. Disney had long seemed embarrassed by their ‘cartoon’ roots, but even the 1980 revival of the famous Warner studio couldn’t admit their strength and named itself “Warner Bros. Animation.” Our team trained themselves in a business that had turned its back on their love, but they were undeterred. When we announced our complete dedication to the form, they lined up in force and embraced every aspect of our program, eventually creating a tidal wave of success that made cartoons the dominant form of animation throughout the 1990s and 2000s.

The networks were another story. It’s fair to say that we’ve had resistance to title cards for almost every one one of the almost 20 series that have been sprung from our three shorts series of the last 15 years. It's never the budget issues, which would have been my first arguments against them, if I’d been so inclined; it is not inexpensive to make between 50 and 150 of illustrative,

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finished artwork per season. No, unfortunately, there's probably a failure of imagination. “Other series don’t do it.”

Cartoon title cards indeed seem to be an unconsidered art. Everywhere but here. Feast your eyes for as long as you might wish, I guarantee some gorgeous rewards.

Fred SeibertNew York, 2010

Fred Seibert founded Frederator Studios in 1998.

Anne Walker created "Mind the Kitty" for Random! Cartoons

What A Cartoon!1995-1998

Created by Fred SeibertTitle card art from video grabs

for cartoons byRalph Bakshi, Miles Thompson, David Feiss, John R. Dilworth,

Genndy Tartakovsky, Joe Barbera, Pat Ventura, Butch Hartman, Michael Ryan, Bill Hanna, Bruno Bozzetto,

John McIntyre, Van Partible, Seth MacFarlane, Rob Renzetti, Craig McCraken, Robert Alvarez, Joey Ahlbum

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Oh Yeah! Cartoons1998-2002

Created by Fred SeibertTitle card art from video grabs

for cartoons bySeth MacFarlane, Carlos Ramos, Mike Bell, Miles Thompson,

Bill Burnett, Larry Huber, Pat Ventura, Rob Renzetti, Dave Wasson, Byron Vaughns, Harvey Kurtzman,

Vincent Waller, Tim Biskup, Butch Hartman, Steve Marmel, Antoine Guilbaud, John Eng

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The Fairly OddParents2006-2010

Created by Butch Hartman Title card art by

Andy Suriano, Bob Boyle, Teri Shikasho, Dan Chessher, George Goodchild, Ernie Gilbert,

Gordon Hammond, Nadia Vurbenova-Mouri, Honore Gauthier, George Taylor, Frank Rocco,

Holly Kim, Mike Dougherty, Kristin Donner

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ChalkZone2002-2005

Created by Bill Burnett & Larry HuberTitle card art by Guy Vasilovich

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Alternative illustration for "Purple Haze"

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My Life as a Teenage Robot

2003-2006

Created by Rob RenzettiArt direction by Alex KirwanTitle card art by Joseph Holt

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Wow! Wow! Wubbzy!2006-2010

Created by Bob BoyleTitle card art by

Steve Daye, James Burks, Paige Pooler, Don Fuller, Bob Boyle

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Random! Cartoons2009

Created by Fred SeibertTitle card art by

Adam Muto, Doug TenNapel, G. Brian Reynolds, Russ Harris, Lincoln Peirce, Niki Yang,

Bill Plympton, Pendleton Ward, Paul Linsley

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The Meth Minute 39& Nite Fite

2007-2008

Created by Dan MethTitle card art by Dan Meth

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Ape Escape Cartoons2009

Title card art by Karl Toerge

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Fanboy & Chum Chum2009-2010

Created by Eric RoblesTitle card art by

Steve Lambe, Chad Woods, Patrick Morgan, Roman Laney, Eric Robles

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Adventure Time2010

Created by Pendleton WardTitle card art by

Phil Rynda, Paul Linsley, Nick Jennings

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Rejected art for "The Enchiridion!"

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