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Draconic Transparency . Project of the Global Government Jam. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle. . - PowerPoint PPT Presentation
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Draconic Transparency
Project of the Global Government Jam
The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.
Initial situation: Continuum of nonreflective to reflective consumption behaviour
NEEDBUY
USE / CONSUME
Nonreflective consumption behaviour
Reflective consumption
behaviour
NEED BUY
USE / CONSUME /
REFLECT
Customer Journey
The Challenge: Breaking the circle - breaking the habit – guiding people to a reflective consumption behaviour
NEEDBUY
USE / CONSUME
Nonreflective consumption behaviour
Reflective consumption
behaviour
NEED BUY
USE / CONSUME /
REFLECT
Customer Journey
The Goal: Raising the awareness level and bringing people to a reflective consumption behaviour
NEEDBUY
USE / CONSUME
Nonreflective consumption behaviour
Reflective consumption
behaviour
NEED BUY
USE / CONSUME /
REFLECT
Awareness level
Customer Journey
The Initiatives (above the line of visibility)
NEEDBUY
USE / CONSUME
NEED BUY
USE / CONSUME /
REFLECT
Interactive Shopping Companion
Data Syndication Option
Consumer Communities
Multimedia Awareness Raising Campaign
Customer Journey
The Initiatives
Interactive Shopping Companion
Data Syndication Option
Consumer Communities
Multimedia Awareness Raising Campaign
Line of visibility (for consumers)
Unified goods and product classification and rating scheme
Data base - big (open) data
………
Modules for embedding
The Initiatives
Interactive Shopping Companion
Data Syndication Option
Consumer Communities
Multimedia Awareness Raising Campaign
Line of visibility (for consumers)
Unified goods and product classification and rating scheme
Data base - big (open) data
………
Modules for embedding
Interactive Shopping Companion for• desktop devices• Tablets• smartphones
Tablet version Smartphone version
The Interactive Shopping Companion - main functions:• Personal Preferences
regarding sustainability criteria
• Producer and Retailer Search
• Shopping list• Recommendation option• Personal Monitor for
monitoring the own behaviour change
• Community functions• Incentive system for
motivating consumer• Leader board – Comparison
with users’ buddies
The Interactive Shopping Companion
Tablet version Smartphone version
Tablet version Smartphone version
The Interactive Shopping Companion
The Background
The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.
The ecosystem (very rough outline)
The Initiatives
Supplementations to the value proposition canvas
(Exemplary) Rating and classification dimensions• Region of origin• Ecological production• (Fair) Production
conditions• Grey energy• Fair Trade• Resource consumption• Maintenance aspect • Recycling and disposal• …
Considering the whole lifecycle of individual goods and products:• Pre use phase (Production,
Transportation, Trading,…)
• Usage / consumption phase
• After use phase
Benefit/motivation for local government organisations• local value creation + local jobs• citizen health• Environment protection• Attractive place, high quality of life• region marketing and branding, image
Snapshots
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