Dr. Geoffrey Bird, - Royal Roads University...Dr. Valerie Sheppard RESEARCH INVOLVING STUDENTS •...

Dr. Geoffrey Bird,

Associate Professor and Program Head

MASTER OF ARTS IN TOURISM MANAGEMENT

The Future of Tourism and Hospitality

• Jobs and sector growth

• Global opportunities

• Meaningful employment

• Adaptive, resilient

• Growing complexity

• Professional progression

• Opportunity / transferability

• Personal fulfillment

WHY STUDY TOURISM AND HOSPITALITY AT A GRADUATE LEVEL?

• Keep working, keep learning

• Choice of program delivery to suit your lifestyle

• Faculty with global experience and strong commitment

to teaching

• Flexible admissions

WHY STUDY AT ROYAL ROADS UNIVERSITY?

MATM students on field study,

London UK 2014

OUR PROGRAMS

• BA International Hotel Management

• BA Global Tourism Management

• MA Tourism Management

– Blended (online with residencies)

– On campus

• Graduate Certificate in Tourism Management

SOME OF OUR MATM FACULTY

Dr. Geoff Bird Dr. Carolin Rekar-Munro Rod Harris MBA Rebecca Wilson-Mah MSc CHRC

Rob Gialloreto MBA Natasha Richardson MA

Dr. Eugene Thomlinson Bill Lewis MBA

Dr. Brian White

Dr. Valerie Sheppard

RESEARCH INVOLVING STUDENTS

• Pacific rim education tourism market research and strategy

• Resilience of bear-viewing businesses in the Great Bear Rainforest

• Governance structure for a proposed tourism association

• Interpretive plan for Scottish Cultural Centre, Victoria

• Treaty 7 (Alberta) First Nations: Tourism strategic plan

• Managing and interpreting D-Day’s sites of memory (military heritage, France)

• Analysis of liquor policy relating to micro-cider enterprises

• Mountain bike tourism and community development

• Sustainable resort development in World Heritage Sites

• Creating a tool to assess brand equity of a destination

MASTER OF ARTS IN TOURISM MANAGEMENT

MATM group in Paris, 2015

MATM Residency at RRU, 2015

TWO CHOICES

10

On-Campus:

• Starts in May, full-time.

• Finished in 12 - 18 months

• Field studies component (international or within Canada)

• Minimum 2 years work experience / 10 years for flexible

Blended:

• Starts in September- online with 3 residencies.

• Finished in 23 months

• Field studies component is optional

• Pre-requisite: 5 years work experience / 10 years for flexible

ON-CAMPUS IMPORTANT DATES

11

Application Deadline: mid February, 2016

Program commences on-campus: May 16, 2016

Option A: Research

Completion: May, 2017

Option B: Internship

Completion: October, 2017

BLENDED IMPORTANT DATES

12

Application Deadline: June, 2016

Program commences online: Sept, 2016

1st residency: Sept 25-Sept 30, 2016

2nd residency: April 24-29, 2017

3rd residency: May 23-28, 2018

Start of research paper: May, 2018

Projected completion: December, 2018

COURSES

Global Tourism

Tourism Leadership

Product & Market Innovations

Transforming Destinations

Strategic Tourism Marketing

Strategic Planning for Tourism

Research Methodology

2. Electives 1. Core

Sustainable Tourism Management

Ethics in Tourism and Hospitality

Trends and Issues in Hospitality

Finance for Tourism and Hospitality Management

Internship (420 hours)

Tourism Social Entrepreneurship

Consulting Project

Independent Study course

(Plus non-tourism electives)

3. Completion

Graduate Research Paper

ADDITIONAL ELECTIVES

• Cultivating Creative Confidence and

Competencies

• Innovation Tools and Processes

• Workplace Innovation: Strategy and

Culture

• Social Media Strategy and

Governance

• Developing Environmental

Understanding

• Intercultural and International

Communication Theory

• Leading Strategic Systems and

Culture Change

• Organizational Change

• Organization Design

• Organization Development

• Managing Complex Projects

• Leading Organizational Change

• Coaching for Leadership

GRADUATE CERTIFICATE IN TOURISM MANAGEMENT

• Stepping stone into the MATM

• For those interested in only specific courses in the MA

• Great if you are interested in starting with a few courses

• Flexible: join April or December

• Customized: you choose any three courses* (except completion options)

• Options: full distance, on campus or a blend of the two deliveries

HOW WE ASSESS YOUR APPLICATION

Considerations:

• academic history, professional experience, English requirements

Two approaches to assessment

1. Standard assessment

• Relevant work experience: 2 years on campus and 5 years blended

2. Flexible assessment:

• Work experience: 10 years demonstrating increasing levels of responsibility

YOUR APPLICATION SHOULD INCLUDE:

Online application form

Official transcripts

Resume

Two letters of reference

Personal statement

*Please allow yourself three weeks to apply

FINANCING • A variety of awards, scholarships, and bursaries available • Our Financial Aid team will work with you to discover the financial resources you need

Contact our Financial Aid Team at 250.391.2600 Ext. 4222 or through the above links.

STAY IN TOUCH!

Go to http://sthm.royalroads.ca/

Attend a teleconference with Faculty or chat with a program graduate – contact us at melody.andersson@royalroads.ca

royalroadstourism

Program Head: geoffrey.2bird@royalroads.ca

Enrolment Advisors: 1-877-778-6227

MORE INFORMATION?

/