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This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.
Citation preview
DO SOCIAL
SIGNALS
ACTUALLY
PLAY A PART IN
SEARCH
RANKINGS?
@heatherhealy
FAST FORWARD
A LOT OF YEARS
“FIND OUT WHAT STUFF
YOUR CUSTOMERS LIKE.
FIND OUT WHERE THEY GO.
GIVE THEM AMAZING STUFF”
WHAT’S
THE
ROI?!
“YES, SOCIAL
SIGNALS ARE
PART OF OUR
ALGORITHM”
METHODOLOGY
PERFECT CORRELATION
RANKING POSITION: GOOGLE.CO.UK
LIN
K C
OU
NT
CORRELATION WITH
HIGHER RANKING
SOCIAL FOR URL
UNIQUE LINKS TO URL
EXTERNAL LINKS TO URL 1
2
10
UNIQUE LINKS &
HIGHER RANKINGS
Data Set: Top 100 positions across 400 keywords in September 2012
RANKING POSITION: GOOGLE.CO.UK
SOCIAL INTERACTIONS &
HIGHER RANKINGS
Data Set: Top 100 positions across 400 keywords in September 2012
RANKING POSITION: GOOGLE.CO.UK
SOCIAL INTERACTIONS &
UNIQUE LINKS
Data Set: Top 100 positions across 400 keywords in September 2012
UNIQUE LINK COUNT
SO
CIA
L C
OU
NT
“DON’T WRITE
THE EPITAPH
FOR LINKS
YET”
MONEYSUPERMARKET RANKINGS
bank accounts
credit cards
isas
loans
mortgages #1
24.2K FACEBOOK
2,831 TWITTER
106 GOOGLE+
MONEYSUPERMARKET
COST OF BEING BATMAN
LAUNCH
SO
CIA
L I
NT
ER
AC
TIO
N C
OU
NT
MONEYSUPERMARKET
COST OF BEING BATMAN
SO
CIA
L I
NT
ER
AC
TIO
N C
OU
NT
UN
IQU
E L
INK
CO
UN
T
MONEYSUPERMARKET
COST OF BEING BATMAN
SO
CIA
L I
NT
ER
AC
TIO
N C
OU
NT
UN
IQU
E L
INK
CO
UN
T
MONEYSUPERMARKET
COST OF BEING BATMAN
SO
CIA
L I
NT
ER
AC
TIO
N C
OU
NT
UN
IQU
E L
INK
CO
UN
T
MONEYSUPERMARKET
COST OF BEING BATMAN
LINK
VALUE
KNOCK-ON VALUE
WAITROSE
FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE
___________________” #WAITROSEREASONS
17TH SEPTEMBER 2012
SOCIAL MENTIONS S
OC
IAL
CO
UN
T
SOCIAL MENTIONS VS
UNIQUE LINKS
SO
CIA
L C
OU
NT
UN
IQU
E L
INK
CO
UN
T
WAITROSE RANKINGS R
AN
KIN
G P
OS
ITIO
N
NEW
LOOK
LFW
WOMEN’S DRESSES
RANKINGS VS SOCIAL R
AN
KIN
G P
OS
ITIO
N
SO
CIA
L C
OU
NT
THIS
MEANS
THINGS
YOU
SHOULD
DO
THANK
YOU
@heatherhealy
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