DJ Convention 2015 - AMSOIL...AMSOIL Oil Filters Updated New • Easy-grip coating • Efficiency...

Product Pipeline

GF-6

New precedent set for gasoline

engine oil standards 8 years in the

making

Seven new or replacement tests

from GF-5 using updated hardware

Tests better reflect the severe

environment of today’s engines

Identifying GF-6 Oils

Split categories:

GF-6A

• Backward compatible with traditional

viscosities XW-20 & XW-30

• Traditional starburst and API donut

GF-6B

• Only for low viscosities including

0W-16

• NOT backward compatible

• New shield emblem on May 1, 2020

along with the traditional API donut

AMSOIL Solution

Signature Series, XL and OE Motor Oils

currently meet API SP and ILSAC GF-6

requirements without any formulary

adjustments

Slight label adjustments will come as a

rolling change starting May 1, 2020

5W-30 Small-Engine Oil

New viscosity to lawn & landscape family

Developed for snowblowers & home back-up generators

• 5W-30 – improved cold-temperature performance

• Launched Oct. 1, 2019

• Product code: AES

CommercialVs.

Homeowner

Harley-Davidson Kit Additions

– Twin-cam engine4 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/chrome filter, o-ring (HDCK)

– Twin-cam engine4 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/black filter, o-ring

– Milwaukee 8 engine5 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/chrome filter, o-ring

– Milwaukee 8 engine5 quarts 20W-50 Synthetic V-Twin Oil (MCV) w/black filter, o-ring

ATV/UTV Powertrain Fluid

New ATV/UTV Powertrain Fluid

– Product code: AUPT

– Discontinue ATV/UTV Front-Drive Fluid (AUFD)

– Launching January 2020

Replaces the following products:

– Polaris Demand Drive Fluid

– Polaris Gearcase & Transmission Fluid

Polaris front-drive oil change

Polaris transmission oil change

AMSOIL Oil Filters Updated

New

• Easy-grip coating

• Efficiency claim

• Label and box

Same

• Great filter media

• Price

• Product codes

10W-30/SAE 30 Diesel Oil (ACD) Discontinuation

Replaced with (2) 10W-30 diesel oil options:

Discontinued

Signature Series Max-Duty

Synthetic Diesel Oil 10W-30

(DTT)

Heavy-Duty Synthetic

Diesel Oil 10W-30 (ADN)

Sig Series & Heavy-Duty (CK-4) vs 10W-30/SAE 30 (ACD) (CI-4+)

CK-4 Provides Upgraded

Protection

• More piston-scuffing protection for

reduced wear

• Better thermal control to resist oil thickening,

aid in cooling and reduce wear

• Improved shear stability for maximum

resistance to oil consumption and wear

• Enhanced aeration control,

promoting oil-pump efficiency, wear

protection and heat resistance

Drain Intervals

10W-30/SAE 30 Heavy Duty Diesel Oil (ACD)

– Unmodified, mechanically sound diesel vehicles for 3X OEM recommendation, not to exceed 50,000 miles/600 hours or one year, whichever comes first for API CI-4+ oil or prior. Customers can still follow this drain interval for their pre-2007 diesel engines.

10W-30 Heavy-Duty Diesel Oil (ADN)

– OEM recommendation

Signature Series 10W-30 Max-Duty Diesel Oil (DTT)

– Turbodiesel Pickup: 2X OEM recommendation, not to exceed 25,000 miles or one year, whichever comes first.

– Heavy-Duty On-/Off-Road: 3X OEM recommendation, not to exceed 60,000 miles,600 hours or one year, whichever comes first.

– Gasoline Engine Service Life: 2X OEM recommendation, not to exceed15,000 miles or one year, whichever comes first.

Claims

10W-30 Heavy-Duty Diesel Oil (ACD)

– None

10W-30 Heavy-Duty Diesel Oil (ADN)

– 4X more wear protection

– 66% less oil consumption

Signature Series 10W-30 Max-Duty

Diesel Oil (DTT)

– 6X more wear protection

– 76% less oil consumption

– 60% better turbo cleanliness

– 2X better rust protection

Pricing

Gallon Pricing Wholesale MSRP

ADN $21.75 $28.35

Gallon Pricing Wholesale MSRP

ACD $32.15 $41.75

Gallon Pricing Wholesale MSRP

DTT $32.35 $42.00

Claims & Testing

New Test Platform – In-Chassis

• Allows engine to stay in chassis

of equipment

‒ eliminates the need for custom

fixtures

• Engine connected directly to

dyno

– this is not a chassis dyno

• Custom built in-house

• Added flexibility

• Fast turnaround – gets data to

Dealers quickly

Arctic Cat ZR 8000

Currently configured for snowmobile testing

Griz Lodge Video

Hellephant Engine Test

We do more than just durability test oil formulations in engines!

Sometimes we test engines (BIG ONES) for marketing purposes

Helephant Engine JL Jeep Wrangler

Hellephant Engine Test

Someone with video editing skills needs to cut this video down and use the timeframe from 2:20-2:46

Stability Test

AMSOIL provides more

than 2X the stability of

Sea Foam.

Corrosion Protection

AMSOIL Gasoline Stabilizer provides corrosion

protection Sea Foam can't match.

*Based upon independent testing of AMSOIL Gasoline Stabilizer obtained Nov. 8, 2018 and Sea Foam Motor Treatment

purchased Oct. 25, 2018 in a modified NACE TM0172 using synthetic sea water per ASTM D665 part B.

Sea Foam AMSOILBase Fuel

HFRR Lubricity Test

Diesel Fuel Lubricity

AMSOIL protects against injector wear

better than Sea Foam, delivering 3X more

diesel fuel lubricity.*

*Based upon independent testing of AMSOIL All-In-One obtained Nov. 8, 2018 and Sea Foam Motor Treatment purchased on Oct. 25, 2018 in the ASTM D6079 test.

New Product Launch

New Gasoline Fuel Additive

AMSOIL Upper Cylinder Lubricant (UCL)

• 6oz capless-compatible bottle

• Treats up to 25 gallons

• Use every tank

• Features:

• Upper cylinder lubricity

• Fights ethanol

• Cleans injectors

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

AMSOIL delivers 18 percent more lubricity than Lucas* and 20

percent more than Seafoam* for better retention of horsepower and

fuel economy1

1Based on independent testing of AMSOIL Upper Cylinder Lubricant, Lucas Upper Cylinder Lubricant and Sea Foam Motor Treatment obtained on 02/13/2019 using the ASTM D6079 modified for use with gasoline.

Capless-Compatible Bottle

• Many new vehicles have replaced traditional fuel caps with caplesssystems

• The threads on most bottles restrict them from opening the flap inside the fuel neck and also make removing the bottle difficult

• This bottle is fully compatible with capless systems

Injector Cleanliness

Performed an extreme field test

Vehicle: 2014 F-150 Supercrew

Engine: 3.5L Ecoboost

Injection: GDI

Test Method

1. Dirty-up phase for 3,000 miles

– Special fuel to accelerate deposits

2. Additive test phase using pump gas for 3,000 miles

Injector Cleanliness

Before After Competitor 1

Injector Cleanliness

Before After Competitor 2

Injector Cleanliness

Before After AMSOIL

Injector Cleanliness

Before After AMSOILAfter Competitor 2After Competitor 1

AMSOIL Gasoline Additives

Upper Cylinder Lube and P.i. are designed

to work together.

Upper Cylinder Lubricant in every tank

• Lubricates upper cylinders to fight wear

• Inhibits ethanol-related corrosion

• Keeps injectors clean

P.i. every 4,000 miles

• Deep cleaning in only 1 tank

• Cleans fuel injectors, intake valves and

combustion chamber deposits

Upper Cylinder Lubricant vs. P.i.

Available TODAY

Lucas Upper Cylinder Lubricant Averages $4.99