· Display Only All features 315 210423 0.15% 0.13 42.20 1.0 enabled 2015_GDN_Fr eskon_RO 490.00...

THESSALONIKI, A STRATEGIC TRANSPORT HUB IN FRUITAND VEGETABLE TRANSPORT WITHIN EUROPE

WHAT DOES FRESKON MEAN FOR GREECE’SPROFILE IN THE PRODUCTION SECTOR?• Promotion of Greek fruit and vegetables within and beyond Greek borders• Greek fruit & vegetables becoming synonymous with top quality• Opening new and dynamic markets geared towards exports. • The country becoming a meeting point for international professional contacts.

SPECIAL EVENTSInternational Apricot CongressSupermarkets @ FreskonHosted buyers’ program from 50 target countriesParallel conference & other eventsA broad promotional plan in Greece and abroad

FRESKON EVENT PARTICIPANTSCompanies | Cooperatives | Producers | Fruit and Vegetable | Wholesalers | Retailers | Supermarket Chains

A unique event for the sector and a reference point for the Balkans and SE Mediterranean welcomes professionals and visitorsfrom around the world.

COMMUNICATION STRATEGY

COMMUNICATION APPROACH

PROPOSAL SEARCH + REMARKETING + PLACEMENTS (GDN)

Our audience through Google AdWords

GDN

Enterprises & Industry > Professional Services > Corporate Venues > Trade Expos

Enterprises & Industry > Professional Services > Corporate Venues

Enterprises & Industry

Enterprises & Industry > Professional Services

EXAMPLE

CPC IMPRESSION

0,30-­‐0,50­­ 10.000.000-­50.000.000­ 500.000-­1.000.000

0,30-­‐0,50­ 50.000.000-­100.000.000­ 500.000-­1.000.000

0,30-­‐0,50­ 5.000.000.000-­10.000.000.000­ 50.000.000-­100.000.000

0,30-­‐0,50­ 1000.000.000-­5.000.000.000­ 10.000.000-­50.000.000

B2CBusiness To Customers

BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS

Search­ 1x­Search­Campaign­ 33.33­ 2,000.00­

GDN-­‐BANNER­ BANNER­ 200.00­ 12,000.00

Remarkefng­(GDN-­‐TEXT)­ TEXT­ 33.33­ 2,000.00

Remarkefng­(GDN-­‐BANNER)­ 1x­RMKT­ 100.00­ 4,000.00

Youtube TrueView 83.00 5,000.00

TOTAL 25,000.00

B2BBusiness To Business

BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS

Search­ 1x­Search­Campaign­ 16.60­ 1,000.00

GDN-­BANNER­ BANNER­ 66.60­ 4,000.00

Remarkefng­(GDN-­‐TEXT)­ TEXT­ 16.60­ 1,000.00

Remarkefng­(GDN-­‐BANNER)­ 1x­RMKT­ 33.33­ 2,000.00

Youtube TrueView 33.33 2,000.00

TOTAL­ ­ ­ 10,000.00

Promotion Activities

• A newsletter for all Fruit Logistic participants and for those who register through Freskon’s website.

• An adjustment on freskon.helexpo.gr, in order to add a newsletter registration form.

• A TV spot for Greek channels to attract local visitors.

• A TV spot in English for YouTube and social media.

freskon.helexpo.gr

GOOGLE ADS

Campaign report Feb 27, 2015-Mar 5, 2015

Campaignstate

Campaign Budget Status Campaigntype

Campaignsubtype

Clicks Impressions CTR Avg. CPC Cost Avg. position

enabled 2015_GDN_Freskon_FYROM

300.00 eligible Display Only All features 1833 277069 0.66% 0.05 85.99 1.0

enabled 2015_GDN_Freskon_DE

350.00 campaignbudgetconstrained

Display Only All features 1779 1269507 0.14% 0.42 740.44 1.0

enabled 2015_GDN_Freskon_HR

300.00 eligible Display Only All features 1048 403854 0.26% 0.09 89.64 1.0

enabled 2015_GDN_Freskon_PL

490.00 campaignbudgetconstrained

Display Only All features 2002 1633104 0.12% 0.20 398.08 1.0

enabled 2015_GDN_Freskon_CZ

490.00 campaignbudgetconstrained

Display Only All features 315 210423 0.15% 0.13 42.20 1.0

enabled 2015_GDN_Freskon_RO

490.00 campaignbudgetconstrained

Display Only All features 9550 4258677 0.22% 0.12 1,177.37 1.0

enabled 2015_GDN_Freskon_AL

300.00 eligible Display Only All features 227 58843 0.39% 0.10 22.71 1.0

enabled 2015_GDN_Freskon_HU

490.00 campaignbudgetconstrained

Display Only All features 3468 1556655 0.22% 0.14 483.82 1.0

enabled 2015_GDN_Freskon_RU

350.00 campaignbudgetconstrained

Display Only All features 15366 7927000 0.19% 0.10 1,611.84 1.0

enabled 2015_GDN_Freskon_RS

300.00 eligible Display Only All features 3394 1646793 0.21% 0.06 200.61 1.0

enabled 2015_GDN_Freskon_BG

490.00 campaignbudgetconstrained

Display Only All features 8772 3811894 0.23% 0.10 877.95 1.0

enabled 2015_GDN_Freskon_EGY

300.00 eligible Display Only All features 599 487784 0.12% 0.08 46.98 1.0

Total - all butremovedcampaigns

-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0

Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork

-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0

Total -- 1,140.00 -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0

CAMPAIGN REPORT FEBRUARY 27 - MARCH 5, 2015

Campaign report Apr 1, 2015-Apr 27, 2015

Campaignstate

Campaign Budget Status Campaigntype

Campaignsubtype

Clicks Impressions CTR Avg. CPC Cost Avg. position

paused 2015_GDN_Freskon_DE

350.00 campaignpaused

Display Only All features 0 33 0.00% 0.00 0.00 1.0

enabled 2015_GDN_Freskon_HR

83.33 campaignended

Display Only All features 780 315080 0.25% 0.09 70.61 1.0

enabled 2015_GDN_Freskon_GR

200.00 eligible Display Only All features 13337 8034695 0.17% 0.16 2,089.92 1.0

enabled 2015_GDN_Freskon_CY

83.33 campaignended

Display Only All features 1244 516140 0.24% 0.09 113.62 1.0

enabled 2015_GDN_Freskon_MONT

83.33 campaignended

Display Only All features 593 255868 0.23% 0.06 36.89 1.0

paused 2015_GDN_Freskon_CZ

100.00 campaignpaused

Display Only All features 0 14 0.00% 0.00 0.00 1.0

enabled 2015_GDN_Freskon_RS

83.33 campaignended

Display Only All features 4862 1954687 0.25% 0.07 341.62 1.0

paused 2015_GDN_Freskon_PL

100.00 campaignpaused

Display Only All features 0 159 0.00% 0.00 0.00 1.0

paused 2015_GDN_Freskon_HU

100.00 campaignpaused

Display Only All features 0 6 0.00% 0.00 0.00 1.0

paused 2015_GDN_Freskon_RU

350.00 campaignpaused

Display Only All features 5 850 0.59% 0.06 0.30 1.0

enabled 2015_GDN_Freskon_AL

83.33 campaignended

Display Only All features 7210 904999 0.80% 0.06 453.25 1.0

enabled 2015_GDN_Freskon_FYROM

83.33 campaignended

Display Only All features 1584 432205 0.37% 0.07 110.69 1.0

enabled 2015_GDN_Freskon_RO

83.33 campaignended

Display Only All features 3697 2132230 0.17% 0.14 504.02 1.0

enabled 2015_GDN_Freskon_BG

180.00 campaignended

Display Only All features 9461 4594209 0.21% 0.10 985.67 1.0

paused 2015_GDN_Freskon_EGY

100.00 campaignpaused

Display Only All features 0 35 0.00% 0.00 0.00 1.0

Total - all butremovedcampaigns

-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0

Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork

-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0

Total -- 1,513.31 -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0

CAMPAIGN REPORT APRIL 1 - APRIL 27, 2015

FRESKON IN NUMBERS