Disclaimer - LSG Group...to experience that “vacation feeling”. Creating cross-over meals using...

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Dear Reader,

The present Trend Report was published in January 2020 to highlight important food trends for the upcoming year. With the influence of the

global COVID-19 pandemic, it is important to review the impact on and the relevance of identified trends for the food industry. Furthermore,

the importance of Health and Safety increased.

For the Airline Catering industry food safety has always been standard and of paramount importance. It is manifested in LSG’s DNA and has

a long-standing tradition to produce food according to highest regulations. Personnel Hygiene practices are not new to us and hand hygiene

as well as sneezing and coughing etiquettes are well trained. Additionally, together with the Airlines Catering Association (ACA), we have

actively developed COVID-19 pandemic guidelines for all its member caterers to mitigate the new health and safety risks of this pandemic.

Please find the Guidelines here: https://www.lsg-group.com/lsg-uploads/ACA-COVID-19-Pandemic-Guidelines.pdf

On the following pages, the individual trends are assessed regarding their importance during the current pandemic but also considering a

long-term development (please review the additional COVID-19 Impact slides for information on the assessment).

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With various restrictions, more people now

have the time to experiment with

traditional recipes and create new

combinations with different flavors. Some

even began growing herbs and vegetables

in their gardens or at home.

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During the crisis, people started cooking the

well known recipes that give them comfort

and emotional well-being, e.g. baking yeast

pastries and sourdough bread. Due to

‘Social Distancing’, families are once again

experiencing dinners together.

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Due to the pandemic, we saw more people

eating “together” virtually via social media.

There has also been a sharp increase in

demand for food delivery services, Click &

Collect and the rise of “ghost kitchens”

around the world.

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Meatless and milk alternatives have kept

their relevance due to consistent demand

to eat healthier and protect the

environment. Health science and

nutraceuticals food as medicine.

Understanding which new materials can

be used to achieve better results in

sustainability.

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There is growing interest in products that

are rich in vitamins, nutrients, probiotics or

other ingredients to boost the immune

system.

Being able to identify the ingredients is now

more important due to health reasons and

sustainability; transparency is a growing

topic. Reduced sugar and unhealthy fats, or

food that are gluten-free, milk-free, egg-free,

etc. are of great interest.

People are finding solace in treating

themselves with comfort food. During

lockdown, people used their time to bake

and even make their own ice cream from

scratch. In some markets, there was also

an increase in alcohol consumption.

“Right choice, right moment” has always

been relevant for our customers and their

passengers. These days, the right offer

must satisfy the passengers’ needs while

supporting social distancing measures.

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Whether they are growing their own food

or buying it at the local market, it is evident

that consumers are increasingly opting for

regional produce and meats. In most

regions around the world, people are also

going organic.

More chefs are emphasizing the

importance of not throwing food away.

Massimo Bottura’s #kitchenquarantine

series during lockdown, for example,

raises awareness on transforming

leftovers into a new dish.

There was no shortage of charitable acts to

help those in need during the pandemic.

Virtual concerts were held and many also

cooked for people in need. Some examples

include: Action Refettorio, Dominique Crenn,

Daniel Humm, World Central Kitchen,

#kochenfuerhelden and food donations by

the LSG Group.

At the beginning of the pandemic, the

demand for packaged food increased.

Safety overshadowed the topic of

alternative materials, but this topic has

been picked up again and continues to

gain momentum.

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Restricted from travel, people are using food

to experience that “vacation feeling”. Creating

cross-over meals using ingredients and

techniques from around the world allows

people to discover new “territories” and

satiate the unfulfilled desire to travel.

During the pandemic, more people were

sharing pictures and videos of their

homemade food. Whether with friends,

family or on social media, lockdown

restrictions encouraged people to try new

recipes and make them look special.

Whether it is made with ethically sourced

ingredients or nutritious superfoods, each

dish has a story. Communicating about it

will draw customers who identify with the

message in, and strengthen the

messaging and branding. Purpose driven

companies gain in importance.

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