View
43
Download
1
Category
Tags:
Preview:
DESCRIPTION
Direct Response. DIRECT-RESPONSE MARKETING COMMUNICATION. Key Players T he DMC Process. The Key Players. Marketers. Agencies & Media Companies. Customers & Prospects. T he DMC Process. THE PRIMARY MEDIA OF DMC. Direct Mail. Catalogs. Telemarketing. Direct-Response Advertising. - PowerPoint PPT Presentation
Citation preview
Direct Response
DIRECT-RESPONSE MARKETING COMMUNICATION
Key Players The DMC Process
The Key Players
Marketers
Agencies & Media Companies
Customers & Prospects
The DMC Process
THE PRIMARY MEDIA OF DMC
Direct Mail
Catalogs
Telemarketing
Direct-Response Advertising
The Internet & New Forms of Direct Response
DATABASES: THE FOUNDATION OF DMC
Databases Create a Circular Process• Figure 16.3
Lists
DMC TRENDS & CHALLENGES
Integrated Direct MarketingGlobal Considerations in DMCAdvantages & Limitations of DMC
Integrated Direct Marketing
Global Considerations in DMC
Advantages & Limitationsof DMC
Recommended