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dINK
© DHE Media 2011
Tablet publishing 0.2
A platform rather than a replica
dINK
© DHE Media 2011
Cause & Effect
dINK
© DHE Media 2011
Online has an impact
• Strong evidence that digital content cannibalizes print sales. On average, a
magazine’s print circulation declines about 3–4% when it offers a
website. DH Simon and V Kadiyali, 2007http://www.sciencedirect.com/science/article/pii/S0167624507000340
• magazine managers need to consider the age profile of their readers before
launching a website. Launching now is less likely to affect print sales than
before 2001. U Kaiser, 2006http://www.ulrichkaiser.com/printmediapapers/channelcompetition/kaiser_roms.pdf
dINK
© DHE Media 2011
… but it’s also a scapegoat
Audience changed faster than media products
True innovation means 10-20% of expenses in R&D
dINK
© DHE Media 2011
Content ≠ Medium
dINK
© DHE Media 2011
Content = medium
Pdf replica product Enriched print product
Cost-efficientLimited convenienceLimited added value
Limited convenienceLimited added valueExploding production costs
dINK
© DHE Media 2011
The word that should be banned in all media companies
http://www.betatales.com/2011/04/24/the-word-that-should-be-banned-in-all-media-companies/
dINK
© DHE Media 2011
New products
dINK
© DHE Media 2011
PC magazine (flash) (AA Dock’s)
www.pegase-delightmagazine.be
iPad magazine (AA Dock’s & dINK)
www.pegase-delightmagazine.be on ipad“Pegase Delight” in AppStore
dINK
© DHE Media 2011
• Product information magazine & fair guide
• 2 templates -> 150 (NL) + 120 (FR) stories automatically generated from Livios CMS
http://kiosk.dink.eu/magazine/batibouw/fr on ipad“Livios Batibouw” in AppStore
dINK
© DHE Media 2011
Best of both worlds
Online Tablet print
Content Up to date Yesterday news
Timing continuous periodic
Format Snack Full meal
Medium Electronic device Paper
layout Template Arty
Distribution cost small huge
advertisement Low impact High impact
Business model Traffic/ad subscriber
dINK
© DHE Media 2011
Savior? *
* Ask the music industry
dINK
© DHE Media 2011
Reading time
dINK
© DHE Media 2011
Ad formats
dINK
© DHE Media 2011
Magazine publishing 0.2
A tablet magazine = a digital platform
• The carrosserie of a magazine
– Flip, flow, sections, multimedia, high-impact ads, offline
• The engine of a website
– Social, continuous, automated, personalised, affiliated
•http://www.mondaynote.com/2011/01/02/ipad-publishing-time-to-switch-to-v2-0/•http://techcrunch.com/2011/01/30/ipad-mags-new-blueprint/
dINK
© DHE Media 2011
dINK Story Composer Automated tablet magazine creation
7. Generate interactive magazine
6. Ingest Story XML in Story Composer and generate automated stories
PublisherCMS/editorial
system
1. Define tablet formats3. Automated Story4. XML syntax generation
5. Produce XML from CMS
Story XML
2. Create story template
dINK
© DHE Media 2011
Dank voor uw aandachtVragen
Ballons?
Contact:jan.dheedene@dhemedia.eu+32-472961233
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