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Digital transformation in hearing healthcare
Francois Julita, Director Digital Experience, Sonova
A story about ...
Audiologyand Digital TransformationFrancois Julita, Director Digital Experience
A day in the life of...
Ben Taxi driver in London
PaulineHotel Manager in Paris
JorgeFedEx Driver in Mexico City
BrunoBus driver in Switzerland
SimonGeneral Practitioner in Atlanta
ClaireAudiologist in Sydney
DIGITALTRANSFORMATION
IN ALL INDUSTRIES
Consumer behaviour, convenience
Web, apps, cloud
Cost pressure, automation
Drivers
ACTIVESCEPTICALDEMANDINGAUTONOMOUS
65+ ACTIVE
SCEPTICALDEMANDINGAUTONOMOUS
I want to be empowered
2016 2020
25% 40%
Modern consumers
Medical devices or consumer goods?
Surgeons call on HoloLens during reconstructive surgery.
mHealthNews 30.01.2018
Now, Bose want to help you hear every word of your conversations.hearphones.bose.com
OMGOMG OMG
What businessare we in?
The BIG picture
Evolution of smart, connected systems
Farm
equipment
system
Tractors
CombinedHarvesters
Planters
Tillers
Product
Farm Equip. System
Weather Data System
Seed OptimizationSystem
Irrigation System
Farm
mgmt
system
HBR Nov 2014, How Smart, Connected Products Are Transforming Competition. Michael Porter
Smart Products
ConnectedProducts
Product System
System of Systems
Monitor
Optimize
Control
Autonomy
4 dominant patterns
Smart Products
ConnectedProducts
Product System
System of Systems
?
???Product
? ?
?
?
?
???
???
Evolution of smart, connected systemsHBR Nov 2014, How Smart, Connected Products Are Transforming Competition. Michael Porter
Hearing Aid
Hearing
Mgmt
Systems?
Health
mgmt
systems
Dia-
gnosticEMR
Music and
media
services
Apple
Music
Net-
flix
Hearing
systems
PSAP
Hear-
ables
OTC
Hearing
Aids
CI
DTC
Concierge
Systems
Alexa
Smart
Home
Nest
Navi
GPS
Hearing
optimization
system
Settings
Trans-
lationTrans-
criptionWhat businessare we in?
Product Service
DataCloud
Google Assistant
It’s here
CES2018, Engadget, 01.14.18
Assistive hearing is the next big thing for wireless earbuds.
Bragi’s and Mimi Project Earsis fusing wireless audio with hearing aids.
Both companies are working on a Personal Sound Amplification Product (PSAP) - backed with FDA approval.
OMG!Job loss
Data privacy
Let’s put it in perspective
2014, Phonak Remote Support
Phonak Remote Support 2014 for Veterans Affairs (VA), USA
Phonak Remote Support 2014, University of Vanderbilt study
50user100+ sessions
35minAverage travel time
65yaverage age
What did we learn?
88%
Prefer tele sessions under
difficult conditions
92%
Would recommendtele sessions to other users
64%
Would prefer tele sessions if offered a
choice
Users reported…
Phonak Remote Support 2014, University of Vanderbilt study
86%
80%
82%
Tele sessions had stable connection
Tele sessions as efficient as
face-to-face
Tele sessions satisfied with
outcome
HCP’s reported…
Phonak Remote Support 2014, University of Vanderbilt study
Synchronous real-time tele-session
Real-time
Up/Download Up/Download
No Real-time
Limited fitting capabilityAdditional tool for HCP
No user feedback
User App
Self-Adjust App
Asynchronous settings exchange
100% of fitting capability
Audéo B-Direct VA User App Phonak TargetRegular Fitting Software
Synchronous real-time tele-session
Real-time
User App 100% of fitting capability
Phonak Remote Support 2017 for Veterans Affairs (VA), USA
Let’s have a look…
OMG?
Yes, the role will (have to) change, but it won’t disappear
Commercial,
PSAP, OTC
HA, Medical, CI,
Pediatric, Complex
t
Hearing aids
Assumption
Hearinghealthmaters, 2014, Various estimates of hearing aid market penetration.
Adoption
No Stigma
More customers
t
Hearing aids
Opportunities
…more ?How smart, connected products are transforming competitionMichael E. Porter
Harvard Business Review
The patient will see you nowEric Topol,
Bestselling medical book of 2015
Let’s embrace the change and let’s offer great hearing experience to our future, modern customers.
Thank You!
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