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DIGITAL
TRANSFORMATIONS I M O N M c E W E N - 2 0 1 6
3 TYPES OF ORGANISATIONS
Digitally reactive Digitally strategicDigitally
transformational
Marketing centric Business wide impact
Business strategy
Marketing strategy
Digital project
Business strategy
Digital project
Marketing strategy
Marketing strategy
Business strategy
Digital project
ABOUT PRECEDENT
6 BIG THINGS
1. VIRTUAL AND AUGMENTED REALITY
6 B I G T H I N G S
INSERT YOUR VIDEO HERE
(COVER EDGE TO EDGE)
1. VIRTUAL AND AUGMENTED REALITY
6 B I G T H I N G S
2. SHARING ECONOMY
6 B I G T H I N G S
3. BLOCKCHAIN TECHNOLOGY
6 B I G T H I N G S
4. PHYSICALLY DIGITAL
6 B I G T H I N G S
5. BIG DATA
6 B I G T H I N G S
6. INTERNET OF THINGS
6 B I G T H I N G S
4 ELEMENTS TO
SUCCESSFUL
TRANSFORMATIONS
1. DIGITAL STRATEGY
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
2. CULTURE AND LEADERSHIP
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
Single
customer
view
Customer
lifetime
value
Customer-
centric
organisationTailored
customer
experience
Joined-up
customer
experience
Seamless
customer
experience
3. TECHNOLOGY
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
3. TECHNOLOGY
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
4. BIG BANG VS INCREMENTAL REVOLUTION
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
4. BIG BANG VS INCREMENTAL REVOLUTION
4 E L E M E N T S T O S U C C E S S F U L T R A N S F O R M A T I O N S
SUMMARY
THANK YOU
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