View
212
Download
0
Category
Tags:
Preview:
Citation preview
Digital trace homo sapiens virtualities
2memoryMoscow 2011
2
What is a man living in the modern world?
4
3
Just the samehomo sapiens…
5
4
But also…
6
5
Subjectof a virtual worldor more simply:
Virtual person– VP
7
6
The main sign of VP–DIGITAL TRACE
8
6
7
Every second we leave such a trace:
Phone talks and SMS
Activity in the Internet(correspondence, communication in social networks, purchases, surfing in web sites)
any digitized(scanned) documents
Information in PC and the mobile phone (contacts, photos, music, videos and etc.)
9
7
8
As opposed to the traces on the planet surface the digital trace remains,
But as for nowRANDOMLY
101010101010
9
And nowdigital traces of each of us
gradually dissolvein the stream of information,
made by the mankind …
11
9
10
The idea of 2MEMORY:
record, systematize and save a digital trace of a man,Using as a mobile phone, PC
and an account in 2memory Central Data Base
12
11
… And then sometime in old age rocking in a rocking chairyou can give such a task to a virtual butler ofyour personal2mem data store:
My dear, I want to hearthe record of a conversation with my beloved one
on that day 45 years agowhen she confessed to me
that we would have a baby ...
13
11
12
How to do this?
14
13
Record of SMS And phone talks by the mobile of VP
15
14
Video recording oron-line broadcasting of the surroundingsby the mobile of VP
16
15
Backup of data from personal devices (PC, mobile and etc.) of VP in 2mem Central Data Base
17
16
Information from personal devices must be backed up regularly, automatically,
and if from the mobile phone – via wireless channel
18
17
Thus a notebook of the mobile of VP will never get lost even if the device is lost forever
19
18
20
2memoryCentral Data Base
2memory universal messenger
2
1
Correspondence in social networks is accumulated in 2mem Central Data Base with the help of widgets in social networks and 2memory universal messenger
+7 (916) 123 3456
VKontakte
ICQ
19
However the whole correspondence is structured by types and addresses
And you will never lose the first message of your (at that time future) wife, that was written in odnoklassniki.ru
21
20
Technology?
22
21
Backup of data of the mobile ofVP (contacts, files, SMS, voice record,
video stream etc) is made automatically through a wireless channel
every day
23
22
For backup of data of the mobile the following2memory mobile applets are used:
•J2ME
•Windows Mobile•Symbian•iPhone•Android
24
23
PC data backup(mail contacts, files etc.)
is made daily automatically through the Internet-channel
25
24
Record of the Internet activity of VP (surfing, social network messaging, mailing etc.)
is made automaticallyWith the help of the applications of 2memory
built in browsers, e-mail clients and social networks
26
25
Global market?
22
26
26
In the field of data backing up:
In the field of geolocation:
Dropbox (Files synchronization between devices)
Evernote (Notes synchronization between devices)
MobileMe (Synchronization of files, contacts, calendar and mail with iPhone)
GoogleSync (Synchronization of contacts, notes and calendar between devices)
inMile (locates users, places them on the map and provides a possibility of communication, not only with friends, but also with absolutely unknown people who are close)
AlterGeo (the service that identifies coordinates by triangulation by the points of wireless communication Wi-Fi, as well as а by the signals of the base station of mobile operators GSM. This is a sort of replacement of GPS in the conditions of compact urban planning)
(this service locates users and offers them to make a mark in this point, points are ties to popular places: bars, restaurants, cinemas and etc.)
27
2memory today
22
28
26
Contacts copying from the mobile phone to the server of
the service.
Copying of multimedia files from the mobile phone to the server of the service.
Automatic recording and transfer of the user’s phone talks to the server of the
service.This function is available at the
platforms of Android and Windows Mobile, Symbian.
Automatic synchronization of file folders and files of PC with the server of the
service.
Services2memory today
29
26
With the help of the special application «2memory» the user copies data from the mobile phone to the server of the service.
The content is transferred to the
server of the service via Internet
(GPRS, EDGE, 3G, Wi-Fi)
The server accepts the data and surely saves them in the database.
The user’s data located in the server can be edited via web
interface, or they can be downloaded in another device.
The user selects files and folders in his PC and the application «2memory» automatically synchronizes data with the server of the service.
How does it work
2memory today
30
26
Mobile applications
iPhoneiPhone AndroidAndroid Windows MobileWindows Mobile
J2MEJ2ME
SymbianSymbian
2memory
2memory today
31
26
Partner projects
The service «Second memory» is for subscribers of Mobile Tele Systems OJSC. The branded applications and interface suit the style of the company.
Provided since: 2005 The service cost: 33,52 rub per monthIncome for 2010 : 25 mln.rub.Income for 2011 (forecast): 45 mln.rub.
The service «Mobile memory» is for subscribers of New Telephone Company OJSC. The branded applications and interface suit the style of the company.
Provided since:2010 (test operation).The start of commercial usage (start of the advertising campaign): 2011.The service cost: 33,52 rub per monthPredictable annual income : 3,6 mln.rub.
2memory today
32
26
Partner projects
The service «AlfaBite» for subscribers of Alfa Bank OJSC. The branded applications and interface suit the style of the company.
Provided since: 2010 (test operation).The start of commercial usage(start of advertising campaign): 2011.The service cost: 30 rub. per month.Predictable annual income: 4,5 mln.rub.
The service «Mobile contacts» for subscribers of AKOS CJSC. The branded applications and interface suit the style of the company.
Provided since: 2010 (test operation).The start of commercial usage(start of advertising campaign): 2011.The service cost: 30 rub. per month.Predictable annual income: 1,5 mln.rub.
2memory today
33
26
Internet projects
Project «2memory.net»
Provided since: 2010 Start of commercial usage: August 2011
Project «2memory» for social networks.
Provided since: 2010 Start of commercial usage: August 2011Operational test: October 2010
2memory today
34
2memory tomorrow
22
35
26
General scheme
Repor
terra
VKontakte
Odnoklass
niki
TwitterMySpace
And etc.
2memory.net
Internet projects Partner projects
→ MTS (has been working since 2006)→ AKOS (since 2010)→ NTC (since 2010)→ Alfa Bank (start on 08.2011)→ ...→ ...
2memory tomorrow
Goal: To integrate widgets of 2memory in most social networks to ensure transparency of data between widgets and the web site of 2memory.net. Thus, the user can locate, view and pay deposit of his data in any social network or at2memory.net
Goal: Global expansion of the service 2memory in partnership with cellular service providers and banks
36
262memory tomorrow
Reporterra
The service of on-line broadcasting from mobile devices and PC
The difference from YouTube.com:→ On-line→ Broadcasts with a greater quantity of viewers are displayed in the centre of the screen (13 center boxes)→ 45 broadcasts at the same time at the user’s screen→ Broadasts are possible only from the applications of 2memory of mobile devices and PC
Goal:→ To create a popular resource with rating broadcasts and advertising air→ To stimulate the show and recording of broadcasts by the users to increase a quantity of information stored at 2memory.net
37
262memory tomorrow
Promising applet
38
26
Photos
2memory tomorrow: promising applet
Photos copying from the mobile phone to the web site of the service, for publication or storage.
39
26
Video
2memory tomorrow: promising applet
Video copying from the mobile phone to the web site of the service, for publication or storage
40
26
Voice notes
2memory tomorrow: promising applet
Recording and copying of voice notes from the mobile phone to the web site of the service, for publication or storage
41
26
Text notes
2memory tomorrow: promising applet
Creating and copying of text notes from the mobile phone to the web site of the service, for publication or storage
42
26
Life track
2memory tomorrow: promising applet
The service keeps track of the user’s location on the map and draws a line of movement with points, to which the events of transfer of photos, videos, and the other content from the application to the server of
the service is tied
43
26
Documents
2memory tomorrow: promising applet
Synchronization of files of the mobile device with the server of the service.
44
26
Diary
2memory tomorrow: promising applet
The user’s diary in which the latest activities as addition of photos, videos, voice and text notes are displayed.
45
26
Люди вокруг тебя
2memory завтра: перспективный апплет
Сервис геолокации - дает возможность общаться с незнакомыми людми, находящимися вокруг
46
26
On-line broadcasting
2memory tomorrow: promising applet
On-line broadcasting of streaming video from the camera of the mobile device in widgets of social networks and Reporterra
47
26
Contacts
Contacts without icons are only in the server, not in the mobile phone.
2memory tomorrow: promising applet
2memory universal messenger
2
1
3
→ Contacts backup to the server of the service→ 2memory universal messenger (correspondence in social networks)
+7 (916) 123 3456
VKontakte
ICQ
48
26
Phone talks recording
2memory tomorrow: promising applet
Recording and copying of phone talks from the mobile device to the server of the service.
49
26
Copying of SMS/MMS
2memory tomorrow: promising applet
Copying of SMS/MMS from the mobile device to the server of the service..
50
26
Global expansion
51
26
USAEurope
Middle EastAfrica
CIS Far EastAustralia
~ 180 service providers~ 6000 banks
Global expansion
Expansion will develop in four separate clusters
52
26
Infrastructure
53
Now
26
Hardware
3 servers(MTS)
3 servers (office)
1 server (NTC)
Additionally required
2 servers (MTS)
The other needs are according to the company growth
Infrustructure
6 servers in the office
26
Contact details:
Vladimir Barabash,Managing director, coowner +7 916 804 1898, vladimir@2memory.ru
Boris Utekhin,Coowner+7 985 923 3456, boris@2memory.ru
Recommended