Digital to physical: shopping gets social on your mobile

Zabetta Camilleri CoFounder & CEO

@ZabettaC

Digital to PhysicalShopping gets social on your

mobile

Social ShoppingPhysical - Digital

Awareness

Consideration

Selection

PurchaseLoyalty

Support

Evangelism

Phone – Remote Control to Shopping

Awareness Consideration Selection Purchase Loyalty Support Evangelism

Email - Mobile Social Media – ASOS

Apps – Web/Native – Net a Porter

Disruptors – SalesGossip

Dig

ital

Ph

ysic

al

FriendsWalk & WatchTraditional Advertising

Full access to stock – ShopstyleSocial Media – scan & upload - ask

Mobile Gamification – ShopcadeAugmented reality – Tommy Hilfiger

Dig

ital

Ph

ysic

al

Check it outWhat have others boughtWhat do friends think?

ConsiderationAwareness Selection Purchase Loyalty Support Evangelism

Local SearchFind Favourite SalesGirl – Neiman

MarcusCrowd Sourced Interest - Fancy

Dig

ital

Ph

ysic

al

Try it onAsk your boyfriendSales Girl Recommendation

SelectionAwareness Consideration Purchase Loyalty Support Evangelism

Shop App – Apple / StarbucksLive Fashion Shows – FB – order on the

spotWeb App – Asos

Social Shop - FCUK

Dig

ital

Ph

ysic

al

CashCredit CardGift vouchers

PurchaseAwareness Consideration Selection Loyalty Support Evangelism

Check in – foursquareReward when you return – Shopkick

Dig

ital

Ph

ysic

al

Repeat Customer - RecognitionA loyalty card?

LoyaltyAwareness Consideration Selection Purchase Support Evangelism

Ph

ysic

al

Back to the shopCall and wait

Social Media – Twitter PoqStudio

Dig

ital

SupportAwareness Consideration Selection Purchase Loyalty Evangelism

Tweet/FBRate – mobile app

BazaarvoiceShopcade

Dig

ital

Ph

ysic

al

Tell a few friends

EvangelismAwareness Consideration Selection Purchase Loyalty Support

We have seen nothing yet

Any questions?

Elizabetta CamilleriSalesGossip

CoFounder & CEO

zabetta@salesgossip.co.uk@ZabettaC