Digital Signage Best Practices

Digital Signage Best Practices

How to effectively use digital signage to enhance your message or… Digital Signage Made Easy

The Program is 5 years old this monthAs of the beginning of March • 1001 student

announcements• 327 branding/events• 376 Alerts • RSS crawl running CNN

or CNBC• Burton Valley Weather • Average 28 SA per day

SMC Digital Signage

• 8 screens located throughout campus• Food court (3 screens, 1 source)• Three “zones” in food court• 540x 960 or 960 x 1080 WHAT?

“Events”960 x 540

“Branding”960 x 540 “Student

Announcements”960 x 1080

Food Court Zones

•What Works, what doesn’t• It’s about getting your message out•Putting people in the seats

Digital Signage or Posters?

• BOTH!• Poster are for reading at a fixed

point on a “wall”

• Digital Signage is a visual medium… a drive by

It’s all about getting your message out, putting people in the seats. Digital Signage is another form of communication. It supplements, it does not replace your poster, web listing, bulletin announcement

Do not to use color in your textDo not to use unreadable fontsDo not crowd out your message

WHAT WORKSClear, Concise, Colorful, BOLD

•Event Title•When•Where•Contact Information

Creating Your Own Work

•File types–jpeg, psd, tif, gif, png, bmp

•Sizes…

960 x 540 = Branding & Event Zones

960540

960 x 1080 Student Announcement Zone

960

1080

Front Door-Carousel

• SIGN IN• http://sign1.stmarys-ca.edu/FrontDoor/Login.aspx

LOG INstaff password: gaels2students password: gaels1

Posting Your Work in 5 easy steps

• 1. Choose a zone • 2. Upload your work• 3. Choose start & end dates• 4. Choose run times • 5. Finish

Run time START & END

See all the zones in action @

http://sign1.stmarys-ca.edu/Carousel/Public/