View
894
Download
2
Category
Preview:
Citation preview
The Art of Digital Merchandizing
James Ingold & Jacquie Scarlett
Agenda
! The past and future of merchandizing ! Merchandizing strategies
! Infusing brand into XQ ! Reporting and informed merchandizing
! Merchandizing and omnichannel experiences
Merchandizing is… Making a visual connection between what you’re selling and what a customer needs and wants.
Merchandizing Through The Ages
Merchandizing Through the Ages
Merchandizing Through the Ages
Merchandizing Through the Ages
Merchandizing for Today
Merchandizing for Today’s Consumers
People prepare for important purchases
Merchandizing for Today’s Consumers
Personalization, Customization
Merchandizing for Today’s Consumers
Digital Natives use Digital Spaces In June 2012, Forrester Research forecasted U.S. mobile commerce to hit $10 billion this year.
The Challenge
! Shoppers Collect the Facts ! Personalization, Customization ! Digital Natives want Digital Spaces
The Response: Digital Merchandizing
What is XQ?
Merchandizing Strategies: Putting them to practice through XQ
Neatness
Neatness
Neatness
Neatness
Neatness
Product Grouping
Product Grouping
Product Grouping
Product Grouping
Product Grouping
Related Items
Related Items
Tailoring Displays to Customers
Tailoring Displays to Customers
Feature New Products and Sale Items
Feature New Products and Sale Items
Feature New Products and Sale Items
Feature New Products and Sale Items
Size Restrictions
Size Restrictions
Size Restrictions
Size Restrictions
Infuse Your Own Style
Infuse Your Own Style
Branding
Reporting and Informed Merchandizing
RQ4 Reporting
RQ4 Reporting
What is Omnichannel?
Omnichannel retail aims to offer a seamless retail experience across shopping channels:
! In-store
! Internet ! Mobile
Omnichannel
Omnichannel
Tips for Omnichannel Merchandizing ! Have a consistent message and branding across
channels, but…
! Know – and cater to – the different demographics that may be users of different channels
! Understand that some messages are more effectively communicated in certain mediums
What's the ROI on Time Spent Merchandizing?
What's the ROI on Time Spent Merchandizing?
:(
If you spend time with your content, people will spend time in your store;
If they spend more time your store, they will buy more.
What's the ROI on Time Spent Merchandizing?
“The amount of time a shopper spends in a store (assuming he is shopping, not waiting in line) is an important factor in determining how much he will buy. Over and over again, our studies have shown a direct relationship between those numbers.”
Paco Underhill, Envirosell
A Digital Merchandize Manager should: ! Be aware of new product trends ! Understand target demographics and strategies
to reach them through merchandizing
! Have a keen awareness of branding and marketing
Key Concepts
! Focus on a goal ! Get creative
! Test, Test, Test ! Use the metrics
! Provide a consistent message across channels
iQmetrix.com | 1.866.iQmetrix
© 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, and designs referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.
Recommended