Digital marketing strategy for Myspace Music

BY: ANDIE FOWLERADV 420

Digital Marketing Strategy for Myspace Music

Intro

MySpace Music was launched in 2008 and is still struggling to develop their online presence. My campaign will help to reach global audiences and establish their musical credibility by creating and running MySpace Music commercials as ads on YouTube, the music video powerhouse.

Target Audience

Gen Y:

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Gen Y is known as tech savvy tweens, teens, and young adults. All of which use or are familiar with YouTube which has more than one billion users each month. If the Gen Y users are already there looking for music, why not redirect them to a site all about music.

Gen Y = 80 million people

KPI – Twitter

Update twitter consistently Use one general tone Timely material Update with material pertaining to the industry. For example:

50% Music posts20% Celebrity News and gossip posts20% Movies and TV posts10% Games posts

KPI – YouTube Ads

Ideas for commercial Ads on YouTube:Showing tutorials of setting up a music playerDisplaying different type of music industry

entertainment news and gossip on a MySpace Music.com interface.

Interviews and personal testimonies with current users

Big Idea

Increase traffic to the Myspace Music website

Solidifying its online presenceMarketing on other music platforms

Tools and Tactics

Although MySpace is its own social media site, in order to expand it’s Gen Y audience and attract more viewers they have to be active across other social media sites as well. Ads

Budget

Providing a salary to hire employees to monitor and maintain social networking sites

Making a commercial or adBuying ad space on YouTube

Google AdWords for Video

ESTIMATION: $10,000

Summary

Video ads on YouTube creates an average of 20% increase of traffic to your website.

Many users on YouTube are Gen Y users already looking for music, so the video ads won’t be wasted on any uninterested parties.

Thank You

Questions? Contact me:

Andrea Fowler

fowler11@msu.edu