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Digital Marketing Metrics
JASMINE HOLMESOwner & Digital Marketing
Expert
WhatMattersMost?$
Opportunity vs
Revenue
Leads
Clients
START WITH THE BOTTOM LINE…
Revenue
New Sales
Pay
Profit
AND WORK BACKWARDS.
MEASURING DIGITAL MARKETING
GOOGLE’S FREE TOOLS
Start with Detailed Tracking on
Your Website
AnalyticsDeep Dive Into Organic
Search and Site Performance
Search ConsoleCreate a Dashboard and
Automate Reporting
Data Studio
AUDIENCE
Your Visitors and Their First ImpressionWho’s Visiting?
Audience Demographics
AUDIENCE METRICS
Users and Sessions
Pages, Duration, Bounce Rate
Demographics and More
ACQUISITION
Sources, Keywords and Social MediaHow Did I Find You?
AUDIENCE METRICS
Channels Overview
Organic Search Phrases
Social Media:Top Performing Site and Content
BEHAVIOR
Content and the Visitor ExperienceWhat Did I Do?
SEARCH CONSOLE
Deep Dive Into Organic Search ResultsHow Do You Rank?
SEARCH METRICS
Search Queries (Keywords)
Position and Clicks
Most Visible Pages
Contact Me
Jasmine Holmes910west.comjasmine@910west.com480.219.9069
Thank You
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