Digital Innovation | Versace...Digital Innovation | Versace | DUDERINALDI Teads Wunderman...

Fabrizio RinaldiDigital Innovation | Versace

| DUDERINALDI

Teads Wunderman Ogilvy&Mather Versace

WHAT IT TAKES TO INNOVATECURIOSITY | HACKER CULTURE | CREATIVITY | RELATIVITY | COMPETITION |

FAILURE | COMMUNICATION | SPONSORS | TECHNOLOGY | TIMING

CURIOSITY

HACKER CULTURE

8:00:00 10:00:00

CREATIVITY

RELATIVITY

COMPETITION

FAILURE

COMMUNICATION

SPONSORS

TECHNOLOGY

THE LARGEST TAXI COMPANY

OWNSNO TAXIS

THE LARGEST ACCOMODATION PROVIDER OWNS NO REAL ESTATE

THE LARGEST RADIO OWNS

NO MUSIC

EXPERIENTIAL COMPETITORS

DIRECT COMPETITORS

TIMING

INNOVATIONS

AUTHENTICATE

In-house authentication service and

CRM opportunities

DESIGN

Virtual Prototyping to reduce

prototyping costs and time-to-

market

PRINT

Optimised digital placement to

reduce waste by printing only cut-

out area

QUALITY CONTROL

Digital file to speed up quality check

process

CUT

Real-time optimisation to speed up

cutting time

PLACEMENT

Reduce placement time

PRINT

Optimised digital placement to

reduce waste by printing only cut-

out area

QUALITY CONTROL

Digital file to speed up quality check

process

CUT

Real-time optimisation to speed up

cutting time

PLACEMENT

Reduce placement time by up to

75% digitalizing the process

AUTHENTICATE

In-house authentication service and

CRM opportunities

DESIGN

Virtual Prototyping to reduce

prototyping costs and time-to-

market

PRINT

Optimised digital placement to

reduce ink waste by 30% AVG by

printing only cut-out area

QUALITY CONTROL

Digital file to speed up quality check

process

CUT

Real-time optimisation to speed up

cutting time

AUTHENTICATE

In-house authentication service and

CRM opportunities

DESIGN

Virtual Prototyping to reduce

prototyping costs and time-to-

market

PRINT

Optimised digital placement to

reduce waste by printing only cut-

out area

QUALITY CONTROL

Speed up quality check and accuracy

CUT

Real-time optimisation to speed up

cutting time

AUTHENTICATE

In-house authentication service and

CRM opportunities

DESIGN

Virtual Prototyping to reduce

prototyping costs and time-to-

market

PRINT

Optimised digital placement to

reduce waste by printing only cut-

out area

QUALITY CONTROL

Digital file to speed up quality check

process

CUT

Real-time optimisation to speed up

cutting time

AUTHENTICATE

In-house authentication service and

CRM opportunities

DESIGN

Virtual Prototyping to reduce

prototyping costs and time-to-

market

PRINT

Optimised digital placement to

reduce waste by printing only cut-

out area

QUALITY CONTROL

Digital file to speed up quality check

process

CUT

Real-time optimisation to speed up

cutting time

NEW

CARE

LABEL

IMPROVED UX TRACKING