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DIGITAL DISRUPTIONDISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES

GAVIN STRACK

Curtin University

Navy Telecoms Mining Consulting Mining Start Up Consulting

1998 20182001 2004 2010 2012 2015

CPEng MBA EA ITEE CollegeBE

www.linkedin.com/in/gavinstrack/

@gavin_strack

CFSE

These views are my own and are not the views of any organisation I am

affiliated with.

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 2

CONTEXT

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 3

BEFORE WE LOOK TO THE FUTURE …

… CONSIDER OUR PAST

• New York City circa 1900

• ~3.4m people

• ~100,000 horses

• ~1,200 t/day of manure

• 100,000 L/day urine

Edwin G. Burrows and Mike Wallace, Gotham: A History of New York City to 1898 [New York: Oxford University Press, 1999]

We’re going to

need a lot more

street sweepers!

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 4

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 5

WHAT’S HAPPENING

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 6

DISRUPTION IS ALREADY HAPPENING

It’s just not evenly distributed across different industries and regions

Complexity

1700’s 1900’s 1980’s 2000’s

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 7

DATA, DATA EVERYWHERE

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 8

We create 2.5 quintillion bytes of data per

day

90% of the data that exists in the world

has been created in the past 2 years alone

- IBM

DATA SCIENTISTS ARE OVERWHELMED BY THE COMPLEXITY AND QUANTITY OF DATA.

BUSINESS EXPERTS ARE UNDERWHELMED BY THE TANGIBLE OUTPUT OF THE DATA SCIENTISTS

- HARVARD BUSINESS REVIEW 2017

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 9

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 10

TOOLS – NOT SOLUTIONS …

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 11

TECHNOLOGY HYPE CYCLE

Innovation

Trigger

Peak of

Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

Gartner - https://www.gartner.com/en/research/methodologies/gartner-hype-cycle

12

TECHNOLOGY HYPE CYCLE

Autonomous Vehicles

Augmented Reality

Brain Computer Interface

Quantum Computing

2014

T I D E

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 13

TECHNOLOGY HYPE CYCLE

Machine LearningAutonomous Vehicles

Augmented Reality

Virtual Reality

Brain Computer InterfaceQuantum Computing

Smart Dust 2015

T I D E

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 14

TECHNOLOGY HYPE CYCLE

Machine LearningAutonomous Vehicles

Augmented Reality

Virtual Reality

Blockchain

Brain Computer Interface

Quantum Computing

Smart Dust 2016

T I D E

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 15

TECHNOLOGY HYPE CYCLE

Machine LearningAutonomous Vehicles

Augmented Reality

Virtual Reality

Blockchain

Brain Computer Interface

Quantum Computing

Smart Dust 2017

T I D E

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 16

TECHNOLOGY HYPE CYCLE

Autonomous Vehicles

Augmented Reality

Blockchain

Brain Computer Interface

Quantum Computing

Smart Dust

2018

T I D E

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 17

JUST LAST WEEK

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 18

SUCCESSFUL EXAMPLES

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 19

SUCCESSFUL DIGITAL DISRUPTION EXAMPLES

• The largest taxi company (Uber) owns no taxis

• The largest accommodation provider (AirBnB) owns no real estate

• The largest communications companies (Skype, WhatsApp, Facebook

Messenger, Viber) own no infrastructure

• The world’s most valuable retailer (Alibaba) owns no inventory

• The most popular media platform (Facebook) creates no content

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 20

MY PERSONAL FAVOURITE …

Forbes.com – 26th Jan 2018DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 21

HOW DO WE ADD VALUE IN THIS DYNAMIC WORLD ?

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 22

ENGINEERING INFLUENCE ON THE HYPE CYCLE

Innovation

Trigger

Peak of

Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

Hype Driven

Science Driven

23DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES

HYPOTHESIS

Too much “hype” and not enough engineering and business analysis, results in

technology purchasing decisions that are premature, or are poorly

implemented.

78 percent of nearly 4,000 CIOs worldwide say their digital strategy is

moderately effective or worse, suggesting such efforts remain in their infancy.

- 2018 KPMG Harvey Nash CIO survey

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 24

SECOND ORDER RESPONSE

Innovation

Trigger

Peak of

Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

Hype Driven

Data Driven

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 25

ENGINEERING INFLUENCE ON THE HYPE CYCLE

MIT, Dept. of Mechanical Engineering – 2.151 Advanced System Dynamics and Control

u 𝑡 = ሷ𝑦 + 2ℶ𝜔 ሶ𝑦 + 𝜔2𝑦

ℶ = Dampening Factor

Low ℶ = Speculative

High ℶ = Conservative

ℶ = 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑖𝑛𝑔

𝐻𝑦𝑝𝑒?

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 26

DAMPENING IS NOT “NAY SAYING”

More akin to “Systems Engineering” and Risk Management.

A system is a construct or collection of different elements that

together produce results not obtainable by the elements alone.

What result is desired, and what is the most efficient means of

obtaining it?

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 27

THE BEST RESULTS COME IN PAIRS

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 28

+

Domain Expert Technology Expert

OPPORTUNITIES

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 29

IT’S NEVER BEEN EASIER TO …

LEARN

• Self-paced, Online Courses

• Micro-degrees / Short courses

• Conferences / Living Labs

• Meetups

• EA College Events

WORK

• Freelancers (hire one, or be one!)

• Contract (fixed term)

• Secondments

• Projects

• Side Hustle

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 30

ATTRACT AND RETAIN TALENT

Top 5 Reasons why Engineers quit their jobs:

1.The job is boring

2.The boss is a “tool”

3.The commute is a killer

4.The job offers no opportunities

5.There’s no work/life balance

October 2018 – interestingengineering.com

DISRUPTIVE INFLUENCES, BUSTING MYTHS, OPPORTUNITIES 31

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