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LEADING DIGITAL.
CREATING INSIGHTS.
ENABLING DIFFERENTIATING EXPERIENCES.
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Digital Enterprise Computing 2015, Böblingen Leading Digital: Linking Technology and Business Innovation Böblingen, 25th of June 2014 Dr. Uwe Dumslaff
Our research, with over 400 companies worldwide, shows how those organizations that have SUCCEEDED in delivering a fundamental TRANSFORMATION of their business through digital TECHNOLOGIES benefit from a considerable ‘Digital Advantage’ and demonstrate SIGNIFICANTLY BETTER FINANCIAL PERFORMANCE than their peers.
DIGITAL TRANSFORMATION Research collaboration with the Massachusetts Institute of Technology since 2009
Digital Transformation - the use of digital technology to radically
improve the performance and/or reach of a company.
What is Digital Transformation?
WHAT DO WE CONCEIVE ?
#2 End of stupidity - personalization & context integration
#4 Data is the new oil - data science transfers insights to business asset
#5 Beyond consumer - connected devices and assets take ground
#1 Customer centricity - now or never
#3 No “limitology” - removing traditional constraints in operations
#6 Constant agitation - digitally modified or replaced business models
A common DNA Of Digital Masters D
igital C
apabili
ty
Leadership Capability
The What:
Using digital technology to transform the
customer experience, operational processes and
business models
The How:
Successful transformations depend as much
on how firms manage digital transformation than
solely on implementing new technologies
From product focus to customer centricity
Telecom Travel and hospitality
Retail Banking
Pharmaceuticals Consumer Packaged Goods
Insurance
Utilities
Manufacturing
High Technology
Automotive
C O N S E R V A T I V E S
F A S H I O N I S T A S D I G I R A T I
THE “HOW” - Transformation Management
B E G I N N E R S THE
“WH
AT”
- D
igit
al In
ten
sity
THE “HOW” describes the way senior executives
drive change throughout the
organisation, including creating
and communicating
vision, establishing governance and
building a digital-ready culture.
THE “WHAT” is a specific set of digital transformation elements implemented, including strategic assets and digital investments that are used .
The Promise of strong market performance Financial Performance Impact of Digital
Dig
ital
inte
nsi
ty
Transformation Management Intensity
Dig
ital
inte
nsi
ty
Transformation Management Intensity
Dig
ital
inte
nsi
ty
Transformation Management Intensity
SHIFTING / RETHINKING BOUNDARIES PRODUCT / SERVICE GENIUS NEW VALUE FROM SOCIAL
Consolidating existing customer touch points / apps. Claim access points for non-product / service related interaction.
Sharing core price, stock data via open interface with RoPo portals to attract specific customer segments
Loose “one size fits all” ambition, trade lower reach with higher impact
Equipping the customers and employees with easy-to-use tools that save time whilst increasing the experience
Building x-channel consistent sales and support standards to drive customer engagement and loyalty
CUSTOMER ACCESS CLAIM
MASHED CONVERSION SELECTED TARGETS SEAMLESS INTEGRATION
Engagement Centres to develop blended customer insights to forecast and direct channel traffic
The What: Building Blocks Of Digital Capability
Digital has informed
and amplified customer
expectations
Digital is removing
traditional constraints
in operations
Digital business models can
reorder value chains and
create new opportunities
BUSINESS
MODEL
CUSTOMER
EXPERIENCE OPERATIONS
Digitally-modified business Customer Understanding Process digitization
New digital business Top Line Growth Worker enablement
Digital globalisation Customer Touch Points Performance management
The How: Leadership Capabilities Is What Turns Digital Investment Into Digital Advantage
Create a shared
transformative vision of
the digital future
Engage employees at
scale to make vision a
reality
Fuse IT & business
communities to build
digital skills & transform
technology platforms
Establish strong
digital governance to
steer the course
TECHNOLOGY VISION
ENGAGEMENT GOVERNANCE
The How: Leadership Capabilities Is What Turns Digital Investment Into Digital Advantage
Create a shared
transformative vision of
the digital future
Engage employees at
scale to make vision a
reality
Fuse IT & business
communities to build
digital skills & transform
technology platforms
Establish strong
digital governance to
steer the course
TECHNOLOGY VISION
ENGAGEMENT GOVERNANCE
TechnoVision content
1. All In A Catalog 2. Reborn In The Cloud 3. Elastic Business 4. API Economy 5. No Apps Apps
Applications
Unleashed
1. No Keyboard 2. Object Of Desire 3. Get A Life 4. End User, End Producer 5. Digital Self
You
Experience
1. Social Is The New Oil 2. Egosystem 3. Social Workers 4. No Work 5. Friend That Machine
We
Collaborate
1. My Data Is Bigger Than Yours
2. Real Real Time 3. Now You See Me 4. Data Apart Together 5. Cognito Ergo Sum
I
0
I
0
I
0
I
0
I
0
I
0
Thriving on
Data
1. Shades Of Process 2. Process Is The New App 3. Co-Process 4. Silo Busters 5. No Process
Process on
the Fly
1. Virtual Lego 2. Let’s Get Physical 3. Build Release Run Repeat 4. Orchestrate for Simple 5. What Would Amazon Do?
Invisible
Infostructure
1. Digitally Intense 2. Business Mon Amour 3. What’s Your Story? 4. From Train To Scooter 5. Bon Risk Appétit 6. Let It Be 7. Hack My Business Model
Design For Digital
Copyright © Capgemini 2015 All Rights Reserved
Service Orchestration Identity & Access DevOps Service Management
Immediate Our open source-based platform
Your market advantage
Innovation Engineered
Immediate is a robust and secure open source based
platform on which “Digital Services” can be integrated
quickly, consistently and cost effectively, on-premise or
in the cloud.
Its purpose is to allow an organisation to quickly
leverage the market innovations of their choice in order
to achieve growth and stay two steps ahead of the
competition.
Immediate consists of a digital toolkit containing a
reference architecture and six accelerators:
• Integration
• API Management
• Identity & Access Management
• Service Management
• Automated Provisioning
• Application Lifecycle Management
IMMEDIATE DESCRIBED
Each accelerator is based on mature open-source
products and contains extensive documentation,
scalable examples and auto-provisioning scripts
Operational
Business Services
Common
Data Services
Business
Support Services
Personalisation & Interaction
Customer Supplier Partner
Management
Identity
& A
ccess M
anagem
ent
Serv
ice
M
anagem
ent
Automated Provisioning
Application Lifecycle Management
Integration
API Management (external)
API Management (internal)
THE SIX IMMEDIATE ACCELERATORS
Integration – Integrate the latest services and technology with your existing business and IT systems,
without wholesale change. Unlock data by creating an API layer over your existing systems of record.
Orchestrate services so that they work as a coordinated whole. Reuse pre-implemented Enterprise Integration
Patterns; i.e. pub/sub, orchestration, etc…
App App
ALM
App
API Management – Securely expose your APIs for partners and customers to consume.
Accelerate your mobile strategy. Rationalise duplicate IT systems. Centralised publishing, advertising and
governance of RESTful & SOAP APIs. Analyse & improve your APIs. Monetise & control your APIs with
billing and rate limiting.
Identity Access & Management – Central administration of identity and access
management across your organisation, e.g. customers/citizens, employees, external
businesses. Provide registration, authentication and authorisation across on-premise and SaaS
services. Multi-factor Authentication. Federated Login to services underpinned by protocols like
oAuth.
Service Management – Provide a single view of your IT landscape. Display technical and
business metrics on clear dashboards. Real-time monitoring and querying of behaviour and
transactions. Proactive, not reactive approach to detecting and fixing faults with your live service.
Automated Provisioning – Treat infrastructure as code by using scripting, virtual machines and
containerisation to automatically provision infrastructure and deployments. Enable the release of new
features into production on a regular basis. Move your organisation from continuous integration to
continuous delivery to continuous deployment. Couple this accelerator with the ALM accelerator and enable
a DevOps culture within your business.
Application Lifecycle Management – Automate and visualise the build-test-release cycle into
a well understood pipeline of activities. Govern multiple suppliers. Project and task management. Project and
agile team reporting. Requirements management. Collaboration tools to enable clients and suppliers to work
together. Configuration management tooling to provide source code, artefact and release management
functions. Continuous integration tooling.
Intro & Concepts
Customer Journeys
Scalable Examples
Architecture Patterns
Feature How to Guides
Automated
Provisioning
Continuous Integration
Supporting Software
Decision Log
IMMEDIATE SUMMARY
Immediate Features: • Reference Architecture that binds together six open-source based
accelerators. • Six accelerators that wrap best of breed open source software containing
extensive documentation, scalable examples and auto-provisioning scripts. • Integration • API Management • Identity Access and Management • Service Management • Automated Provisioning • Application Lifecycle Management
• Products are unchanged by Capgemini and are supported and maintained by the originating source
• Deployable on-premise or in the cloud, in part or whole. • Capgemini can offer a support model and service management wrap
Identity
& A
ccess M
anag
em
ent
Serv
ice M
anag
em
ent
Personalisation & Interaction
Customer, Supplier, Partner
Management
Operational
Business
Services
Common
Data
Services
Business
Support
Services
Automated Provisioning
Application Lifecycle Management
Integration
API Management (external)
API Management (internal)
Immediate Benefits: • Rapid integration of new digital services with your existing estate • Grow digital skills within your business • Unlock and leverage your existing data via API enablement • A route to open source • Reduction in bespoke work, technical decisions, time to become productive • Innovative digital services using technology suppliers/SMEs of your choice • Govern multiple suppliers delivering services in co-located / distributed teams • Service design which can be accredited to Government security standards • Based on Capgemini’s experience of delivering Digital Platforms and Services
IMMEDIATE TECHNOLOGIES
Immediate Technologies: • Reference Architecture that binds together six open-source based
accelerators • Six accelerators that wrap best of breed open source software containing
extensive documentation, scalable examples and auto-provisioning scripts
• Integration • Mulesoft • Active MQ
• API Management • WS02 API Manager
• Identity Access and Management • Forgerock – Open AM, Open IDM, Open DJ)
• Service Management • Dashing • Sensu, Graphite, Grafana, • Elastic Search, Logstash, Kabana, • Redis, Rabbit MQ
• Products are unchanged by Capgemini and are supported and maintained by the originating source
• The products which underpin it have been selected with these key principles in mind: • Functionally rich • Mature open source • Cost effective support mode • IaaS neutral • Scalable and cheap to deploy so they can be used for proofs of concepts,
alphas, prototypes all the way to super secure high volume systems • Deployable on public or private cloud.
Ide
ntity
& A
cce
ss M
an
age
me
nt
Se
rvic
e
Ma
na
ge
men
t
Personalisation & Interaction
Customer, Supplier, Partner Management
Operational
Business
Services
Common
Data
Services
Business
Support
Services
Automated Provisioning
Application Lifecycle
Management
Integration
API Management (external)
API Management (internal)
• Automated Provisioning • Puppet, Docker • Ubuntu Server
• Application Lifecycle Management • JIRA, Confluence, • Jenkins, Maven • Artifactory, GitHub/Stash, • Ubuntu Desktop)
• Base Technologies • HAProxy, Ngnix, • Apache • Java, HMTL, JS, CSS
WHAT DO WE BELIEVE?
Less Engineering more Emotion !
Insight and Emotions are main drivers for successful relationships.
Combining emotions with technology will enrich new Personalized Experiences in B2C, B2B and B2E.
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