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DIGITAL CAPABILITIES
WARREN MILLER AUDIENCE58% Male42% Female56% Age 18-44$116,997 Average Household Income
PSYCHOGRAPHICSAVID SKIERS: 40% spend 20+ days per year on the mountain
ADVENTURE SEEKERS: 45% will spend 5+ days on a ski vacation this year; 1 in 3 will take 5+ trips per year
GEAR SAVVY: 75% prefer to purchase gear from a local retailer; 1 in 4 will spend $1,000+ on gear per season
ACTIVE YEAR-ROUND: Backpacking/ Hiking (78%), Camping (75%), Running (53%), Biking (52%)
WarrenMiller.com and its media platforms are the ultimate resource for our dedicated audience (70% of moviegoers come back to social year-after-year). Whether it is awe-inspiring ski photos, thrilling
video footage, the latest gear or tour ticket information, our users find the rush they are looking for on WME’s digital platforms. Reach an audience of early adopters that are eager to carve their next turn
with the below digital opportunities.
SOCIAL MEDIAFACEBOOK: 172,000 likes
TWITTER: 12,600 followers
INSTAGRAM: 61,000 followers
WARRENMILLER.COMAverage Monthly Uniques: 75,000
Average Monthly Page Views: 290,000
E-NEWSLETTER SPONSORSHIPReach a list of highly engaged subscribers with
WME’s weekly E-Newsletters
Subscribers: 185,000Open Rate: 17.5%
Clickthrough Rate: 1.5%
CUSTOM EMAILSSend custom promotional emails to Warren
Miller’s third party list (approx. 45,000 subscribers), All creative and HTML will be provided by client, WME to execute send
For More Information, Please contact: Renée Geary, rgeary@aimmedia.com
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