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Developing a successful Big Data strategy
Using Big Data to improve business outcomes
Copyright © 2013 Splunk Inc.
Company
(NASDAQ: SPLK)
Business Model /
Products
Customers (6000+)
founded2004
first software2006
HQ San Francisco
On-premise
In the cloud
SaaS
60+
300
of the
Fortune 100
Largest license:
Terabytes/day
Splunk Company Overview
Operational Intelligence from Big Data
The Accelerating Pace of Data
Volume | Velocity | Variety | Variability | Value
GPS,
RFID,
Hypervisor,
Web Servers,
Email, Messaging,
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
Machine data is the fastest growing, most
complex, most valuable area of big data
Industry Leading Platform for Machine Data
Any Machine Data Operational Intelligence
Search and
Investigation
Proactive
Monitoring
Operational
Visibility
Real-time
Business
Insights
Online
ServicesWeb
Services
ServersSecurity
GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
ApplicationsMessaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
Splunk Enterprise Real-time machine data
Hunk Splunk analytics for Hadoop
Improved customer experience, incidence response & problem resolution
Security incident investigation, troubleshooting and monitoring
IT operations management and data center insight
Business insights in IT, Engineering, Security, Business and Marketing
Operational intelligence across machine data and log file information
Reports and visualization of all IT data for compliance & security
Real-time dashboards giving operational visibility & insight
Telcos using Splunk for big data
Developing a successful
big data strategy
Andrew DunnChief Technology Officer
Nick HillsChief Systems Architect
About us
Global platform for recording and analyzing communications
Used by banks and enterprises for compliance, risk and
performance improvement
Scales seamlessly across data centers worldwide
First global platform for mobile, landline and data capture
First to achieve PCI-DSS Level 1 compliance on a global,
carrier-grade, public cloud platform
How we use Big Data
Our Big Data drivers
Be elastic and able to adapt
Using real-time, big, machine data to understand
normal usage patterns and anomalies
Improve customer service
Mobile device behavior, usage and health
Value added information
Machine data
Handset dataBattery, signal, network type
Log files & all data sourcesApp server logs, AWS, proxy
logs2.
Billing, CDR, telephony
switch data
Door entry logs
The data we can collect
Public data
Social media feeds
Weather data
Market prices
What we do with it
Operational intelligenceMonitoring
Proactive troubleshooting
Trend analysisAll of our data + public feeds (Twitter)
Usage patterns of people & devices
Correlating events and behaviour
Sentiment analysis
Big Data is about velocityvelocityvelocityvelocity and valuevaluevaluevalue
as much as volume
The need to be real-time
Be proactive rather than reactive
There is great, untapped value in the data
How we help our
customers’ Big Data
challenges
Untapped value in voice
Expensive to extract — Locked in department silos
Fragmenting channels — Mobile, landline, VOIP, SMS,
email, IM, social2
Value = f{speed of response}
Our customers’ problems
Solution: one global platform
Phone Appllications (C2)
UK MVNO
UK Carrier Connect (Vodafone)
US Carrier Connect (AT&T)
AP Carrier Connect
On Site PBX - Fixed
Hosted PBX
Instant Messenger
Social
Skype
FaceTime
Trading Services
Payments (PCI)
News Feeds
Secure, Location Based, Rules Governed Storage
United States of America, South America, European Union,
Asia Pacific, * local, on-site
Data Storage
Growth of acquired data as a result of launching new
product sets.
Voice
Text
Numeric
Image
Video
Time
Realtime or batched, cross
cutting search and analytics
across media type, country,
domain and solution
Event: X
= Actionable alerts &
intelligence
Real-time
actionable
intelligence
Recommendations
Consider the value you can get from machine data
Record and monitor all your machine data and
customer interactionsEven if its not apparent they have an immediate value
Augment your own big data with public, social data
Download and try Splunk for free on your data
www.cognia.com www.splunk.com
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