Developing a LinkedIn Recruiting Strategy

Developing a LinkedIn Recruiting Strategy

February 17, 2009

Agenda

Introductions The Evolution of Online Recruiting Online Recruiting Today LinkedIn Overview A Beginner’s Guide Advanced Concepts & Best

Practices Questions David Cohen

Sr. Account Executive, LinkedIn

Chicago Area | Internet

Public Profile:http://www.linkedin.com/in/davidalyncohen

Connections: 203 Recommendations: 1

Email: dcohen@linkedin.com

Phone: 312-466-7655

Evolution of Online Recruiting

1995 2000 2005 2008

Circa 1995: Growth of the Internet. Companies create websites and begin listingemployment opportunities online

Circa 2000: Job Posting Sites Grow. Monster.com andHotJobs advertise during the SuperBowl!

Circa 2005: Online Networkinggains traction. MySpace,Facebook, LinkedIn becomedestinations

Circa 2008: Passive recruiting in Web 2.0 becomes the new standardOne-fourth of all Web users visit social networks at least once per month.1

SOURCES:1. Jupiter Research

Recruiting TodayThe War Against Non-Talent…

Over 40,000 job boards online1

Large companies receive over 25k resumes/week2

1,200 to 1,300 resumes per job posted3

28% resume misrepresentation4

Recruiting teams are asked to do more with less: Fewer or less skilled resources Less budget More senior level searches due to increased turnover More job applicants

SOURCES:1. International Association of Employment Websites2. iLogos Research (a division of Taleo)3. PeopleBonus founder Jason Krumweide (according to CBS MarketWatch.com)4. Christian & Timbers

Recruiting Trends for 2009

Upgrading Employment Branding Reinvigorating Referral Programs Renewing the Focus on Quality of Hire Reinforcing the Business Case for Recruiting Utilizing Social Networks Utilizing Video Upgrading Succession Planning Using Employee Blogs for Recruiting Using Mobile Phone Recruiting Revitalizing Corporate Jobs Page Using A CRM Model for Hiring Hiring Innovators Recruiting Globally

SOURCE:Adapted from “13 Trends in Corporate Recruiting for 2009” by Dr. John Sullivan

Company Overview

LinkedIn Corporation Founded in 2003,

HQ: Mountain View, CA

Offices in San Francisco,New York, Chicago,Omaha, London

325+ employees

LinkedIn is the world’s mostpowerful business network

Latin America

3%

Other

0%

North America

61%

Europe

24%

Asia

8%

Africa

1%

Middle East

1%

Oceania

2%

LinkedIn Network Statistics

Network Membership & Reach

Over 35 million professionals* ~2 million members join

per month Roughly 1 new sign-up

per second 200 countries English, Spanish, German and

French 150 industries Members from all five hundred

of the Fortune 500

*As of January, 2009

Getting Started: A Beginner’s Guide to Recruiting onLinkedIn

Step 1: Search

Step 1: Search

Step 2: Reach Recommendations

Step 3: Join LinkedIn Groups

Step 4: Review LinkedIn Answers

Step 5: Become an Expert!

How to tap into the wisdom of your crowd using LinkedIn Answers:

1. Ask your Network: Need an answer in a particular area ofprofessional expertise? LinkedIn has hundreds of categories in theprofessional space ranging from the mundane to the obscure.

2. Search for Answers: Don’t have time to ask a question? Somebodymay have encountered the same issues you have or may have askedthe question on LinkedIn and found a satisfactory solution to it.

3. Help your Network with your Answers: Want to earn some DigitalKarma? Answer questions in your area of expertise that can helpboth your professional network as well as others looking for similarsolutions.

Advanced Solutions: How Leading Companies UseLinkedIn for Recruiting

The most cost-effective way tofind, attract and hire the world’sbest talent.

LinkedIn Talent AdvantageProduct Family

Find and engagethe best passivecandidates withunparalleledsearch andcommunicationtools

Attract the bestcandidates withprecise targetingand viraldistribution ofjob postings

Fill urgentpositions fast withhighly targeteddirect InMail®campaigns

Develop youremployer brandon LinkedIn withdynamic, viewer-aware content

Position yourcompany as anemployer of choiceto high valueprofessionals

Find and engage the best passivecandidates with unparalleledsearch, communication andcollaboration tools.

LinkedIn Recruiter: What Makes it Great

Greater ROI for existing technology investmentsIntegration with ATS systems – import key searches intoyour ATS and track with OFCCP numbers

Enhanced efficiency of each candidate search1-to-many InMail Templates – send personalized InMailsto up to 20 people at once

Increased efficiency of the recruiting teamTeam Collaboration Tools – allows multiple recruiters toconduct similar searches without fear of overlap

Most cost effective means of recruiting hard-to-fill andfrequently recurring searches

Automatic Search Alerts – Recruiter continues to searchfor key people on a nightly basis

Focused search to help recruiters get to the best passivecandidates immediately

Best Search Tools – focused search criteria that includesRadius + Distance to look beyond a major metro area

Most qualified candidates available anywhereIncreased Search Space – search across the entireLinkedIn network of over 35 million professionals

BenefitFeature

Attract the best candidates withprecise matching and effective viraldistribution of job postings

Automated Talent Matching

Target jobs to the rightprofessionals

Auto-generate a list ofcandidates

Automatically display topassive and active candidates

Unique Experience for Job Seekers

Candidates see how they areconnected to the company,recruiter, or hiring manager

Quick links provide relevantinsights

Fill urgent positions fast with highlytargeted direct InMail® campaigns

Targeted, Relevant Contact

Subject line appears on the candidates’ LinkedIn home page

Remains in the candidates’ inbox until they act LinkedIn® Talent Direct™

open rates reach up to 44%

*Up to 60 days

Convenient and Relevant to Candidates

Links to a landing page

Includes banner ad options andprominent call-to-action button

Talent Direct Case Studies

InternetConsulting

ComputerSoftware

ComputerNetworking

Telecom

ComputerSoftware

I.T.Services

Industry

34%“Click to LearnMore”

“You are cordially invited to…”Boost EventAttendance

33%“Apply Now”“Come to XYZ Company inColorado”

Hiring

44%“Apply Now”“Careers @ XYZ Company,Bangalore”

Hiring

31%“Apply Now”“XYZ Company Careers:Retail Sales”

Hiring

35%“Join Group”“Exclusive Invitation to JoinXYZ Industry Executive Group”

B2B LeadGeneration

20%“Download theWhitepaper”

“Share XYZ Company’s Vision ofIT Optimization”

B2B LeadGeneration

Open RateCall-to-ActionSubject LineObjective

Develop your employer brandon LinkedIn with dynamic,viewer-aware content

Relevant, EngagingExperiences for Candidates

Displays content you tailorand update

Adapts to the viewers basedon their industry, job function,location, etc.

Move beyond job listings to recruitment branding

Various Modules to Differentiate Your Brand

Appeals to candidates on a personal level

Employee spotlights introduce peers of related experience

Polling invites interaction and

Video clips showcase culture

Links help interested candidates take action

Recruitmentmessage

Recruiterprofiles

Employeespotlights

Job List& Careerpage links

InteractivePolls

VideoClips

Position your company as anemployer of choice to highvalue professionals

Expose Your CompanyTo Relative Candidates

Brand exposure to the largest professional network of senior, technical

and hard-to-find candidates

Ads can be targeted by profession, seniority, industry,company size and more

Improve CandidatePerception of Your Brand

Increase company / brandawareness and image

A less cluttered ad environmentensures your message is seen

What Our Customers Are Saying

“Our open days has dropped from 70 to 40 since using LinkedIn. It’sradically impacted cost savings.”– John Zweig, Director of Staffing, Logitech

“With LinkedIn, the team taps into a much larger network of highlyqualified candidates in a much shorter time period. It easily paid for itselftwo times over in the first three months we used it.”— John Beard, Manager of Talent Acquisition, Kaiser Permanente

“LinkedIn was instrumental in helping us to source and hire a CFO andother C-level candidates.”— Kim Bermuda, senior staffing manager, Adaptec, Inc.

“LinkedIn is one of the most valuable recruiting tools available in targetinghigh quality, passive job seekers.”— Director Global Staffing, Juniper Network

Recruiting Trends for 2009

Upgrading Employment Branding Reinvigorating Referral Programs Renewing the Focus on Quality of Hire Reinforcing the Business Case for Recruiting Utilizing Social Networks Utilizing Video Upgrading Succession Planning Using Employee Blogs for Recruiting Using Mobile Phone Recruiting Revitalizing Corporate Jobs Page Using A CRM Model for Hiring Hiring Innovators Recruiting Globally

SOURCE:Adapted from “13 Trends in Corporate Recruiting for 2009” by Dr. John Sullivan

How to Learn More

• http://learn.linkedin.com

• Interested in LinkedIn Talent Advantage?David CohenSr. Account Executive312.466.7655dcohen@linkedin.com

Wade BurgessDirector of Sales, Central Region312.466.7669wburgess@linkedin.com

Questions?

Thank YouThank You!

David CohenSr. Account Executive

312.466.7655dcohen@linkedin.com