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Destination Panel:
Pro & Amateur Travel Blogging
- Emma Mead - Visit Britain
International Media & Influencers Manager
- Emma Gorman - Tourism Ireland
Destination PR
- Enver Duminy - Cape Town Tourism
Chief Executive Officer
- Inna-Pirjetta Lahti - CEO Nordic Travel Bloggers
Moderator: Melvin Böcher - CEO Traveldudes
#ITBBerlin
#ITBBerlin
Emma Gorman
Ireland
Enver Duminy
Cape Town
Emma Mead
Great Britain
Inna Lahti
Nordic Travel
Bloggers
Melvin Böcher
Traveldudes
iambassador
#ITBBerlin
#LoveDublin
10 iambassador Bloggers delivered:
- 100 instagram photos: 30,000 likes
- 63 Facebook posts, 5,504 likes
- 22 Blogposts, 14,000 page views,
10,000 unique visitors
- 194 Million hashtag impressions
- € 2.47 Million AVE
#ITBBerlin
Storytravelers: Content & Distribution
- 2 edited videos e.g.
- 100 images
- B-roll
- Storytravelers Campaign: 45K
impressions on FB, 8K views on Youtube
#ITBBerlin
youtube.com/watch?v=V_c6qX1J-sE
#ITBBerlin
#ITBBerlin
Cape Town
+-153 000
+327% [Twitter & Facebook]
#ITBBerlin
Cape Town
#ITBBerlin
#UnexpectedGB The Countryside Collection
3 influencers: 5 days – multiple
Locations
Twitter chats: 73m OTS
Blog posts: 15
Instagrams: 115
(55.5k Likes)
Content for Countryside microsite with
full rights for VisitBritain to use all
content created.
Total OTS: 205m (BrandsEye.com)
#ITBBerlin
#HelloWorldRelay September 27 2015
Joined up activity on World Tourism Day
4 Influencers: 12 hours – multiple
locations
4 instameets
113k engagements with the 48 posts
during the day
48 new pieces of content for VisitBritain
and destination partners to use
#ITBBerlin
#ITBBerlin
What?
- An unique program for international travel bloggers
- Organised now for three years
- The main organizer and monetizer is MATKA
- Close co-operation with Visit Finland and Visit
Helsinki
- Partners: regions and companies
- Pre tours, seminars, workshops & exhibition +
social
- Award winnig campaign
- Finnish communal marketing Award 2014
- Evento Award 2015
- Blog Marketing Award 2015
#ITBBerlin
Why?
- To grow the knowledge about MATKA –
Nordic Travel Fair
- Combine a traditional media with digital
influencers
- Offer added value to the exhibitors and
partners
- New partnership with Visit Finland and
Visit Helsinki
- To increase the engagement of
exhibitors to MATKA
- To strengthen the image of
MATKA as an forerunner event
- Finland and Helsinki as an
attractive winter destination
- To create content
#ITBBerlin
NBE 2016 Instant Results
• over 100 blog posts published
Participants will publish in avegare 4,3 posts
● More than 60 videos and vlogs shared in YouTube
● 1899 Instagram pictures with #nbefinland
with 285 293 likes and 6.600 comments
● 4287 Tweets
Reach 5,7 Million
Impressions 39 Million
● 344 Facebook posts with #nbefinland
● 250 pictures in Flickr for the use of the NBE partners
#ITBBerlin
Your Social Travel Platform
#ITBBerlin
Travel Dudes
#WinterIsHere
Grandvalira
1 persons: 6 days
Actual views: 62,188 (not OTS!)
Engagement: 3,797
Earned Media Value: 10,430 €
+ 3 top Videos extra!
More to come… Let’s talk! Next Social Travel Summit: Inverness, Scotland; 20-21 September
#ITBBerlin
Emma Gorman
Ireland
Enver Duminy
Cape Town
Emma Mead
Great Britain
Inna Lahti
Nordic Travel
Bloggers
Melvin Böcher
Traveldudes
iambassador
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