DESKTOP PUBLISHING Introduction to Type. Topics to discuss How type is presented Basic design...

DESKTOP PUBLISHING

Introduction to Type

Topics to discussHow type is presentedBasic design principleC.R.A.P. and type

Units of measurePoints are used to measure type

Measure from the top of the ascender to the bottom of the descender

BACK

How type is presented

Units of measure: points

kj2 inches

144 points

How type is presented

Leading Space between the lines can be altered so that a given amount of type will take up less, or more space. Standard

leading is 5-10 percent over the size of the font

LeadingLeading

LEADING

Kerning Space between letters and words.

Can be altered to spread out type for effect or to take up, or remove space.

Kerning This is normal kerning

T h i s i s t y p e w i t h a l o t o f k e r n i n g

C. ContrastR. RepetitionA. AlignmentP. Proximity

Basic design principle

BACK

Contrast. • Variations in sizes, weights and fonts can all give contrast to a design. • Contrast can help guide the reader around a design.

C.R.A.P. and type

Repetition. • Repetition within a document can help connect things that go together.

Alignment. Lining up objects can help help

provide order to a design

Proximity. Object placed near one another provides the logical connection that the items are of the same group.

BACK