Desktop is the New Print · MINNA IMPONEN Product Manager Sanoma Media. Desktop is the New Print...

Desktop is the New Print

MINNAIMPONENProduct ManagerSanoma Media

Desktop is the New PrintMinna Imponen 20.11.2015

Digital

75 M€

Sanoma is the biggest media player in the Finnish market

Revenue

682 M€

Profit

31 M€

Personnel

Over 50 % of subscribers pay

for digital content

Circa 45 000 digital onlysubscribers

2014 revenue200M€

Total reach over2M weekly

Helsingin Sanomat –Biggest newspaper in the Nordics in a nutshell

How to createenough value to get customers to pay for digital?

1. Interactive content

10 June 20156

2.Thenewjournalist/marketeer

Key takeaways

- Consumer behaviour demandsa multichannel approach

- Digital helps to unleash the unlimitedstorytelling possibilities

- Interactive is the new scoopminna.imponen@sanoma.fi

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