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Designing Product 1 and Product 2 For Your Funnel To Get Buyers
Splinter MethodProduct Naming
Product Content
The Product Sales Page
Action: Create product 1 and 2
Splinter Method
Module 1
Module 4Module 3
Module 2
Your Core Program
Module 1
Take one small piece of Module 1 and make product 1.
Take another small piece of Module 1 and make product 2.
Module 1
This ensures that the products are relevant!
1. Make product 2 highly relevant to product 12. Product 2 should be the logical next step3. Having both product 1 & 2 should feel like a
complete package.
Make it relevant!
Example:Free Offer:
Design Your Story
Product 1:
Turn your story into a brand message that attracts millions – The Client Attraction Formula
Product 2:
Set your client attraction with story on autopilot for steady, recurring cashflow – The recurring revenue system
Bonus: 30 day challenge to get 8 new clients
Coaching offer: Book your free coaching session to customize the recurring revenue system for your business immediately
Product Naming
1. What does the product do?2. What’s the outcome?3. Make it relevant to the step before.
Name it so it speaks the outcome
3D Image of offer
Outcome-based headline
Product 1 Example
Example of product 2
Name it so it speaks the outcome
Product Content
1. How many modules?2. Videos, transcripts (Rev.com), worksheets,
audios3. Naming the modules
Product Content For product 1:
• Create 3 modules or steps or lessons
• Video training is best, but you can also create slide videos and add your voice narration.
• Keep videos short, easily consumable (5-15 minutes each, just create more videos if needed. Keep your ideal client in mind.)
• Include any of these or all: worksheets, audio recordings, and transcripts.
Product Content Modules:
Title each module with a benefits-based headline. Add bullet points to show what your client will learn. Example:
Module 1 – How to Become a Bestselling Author (and skyrocket to Expert in your industry)
• Setting up your book to become a bestseller on Amazon
• Leveraging your tribe to rise in the bestseller charts• Pricing strategy and timing to reach bestseller status
fast
Module 2 - How to Become an Expert using your social media accounts (and build raving fans)
• Getting your book out to your audience• Creating a viral sensation with your book• Establish yourself as an Expert & Authority in your
industry
Product Sales Page
1. Headline2. Sales Video3. Sales Copy4. Images5. Benefits Box6. Payment Boxes7. Guarantee8. Testimonials9. Cost of inaction
Benefits Box
Product ImagePayment BoxDiagrams/Images
PricingTesting is always the way to accurately
determine what price point works for your product and your audience.
Some general rules are:
• If you teach a skill – you can charge more: $37-$67• If you teach a self-help concept – start lower: $17-$37• Test $17, $17.99, or $17.97• If sales aren’t happening, lower your price till you start
getting sales. (There are other things to test on the page as well)
Remember: . The purpose of products in your funnel is not to generate income so much as it is to recoup some of your ad spend AND pre-qualify your clients. So don’t get wrapped
up in how much or how little you charge.
Name it so it speaks the outcome
3D Image of offer
Outcome-based headline
Product 1 Example
Sales Page Copy
Template
1. Outcome based headline2. Copy that speaks to the problem or pain3. Who are you to provide the solution?4. The solution (and the transformation)5. What’s included6. Price7. Guarantee8. Overcome objections9. Testimonials
Sales Page Template
Sales Page Template
Sales Page Template
Sales Page Template
Most Important
Factors
1. What’s the end goal of the funnel and products?
2. What problems or challenges does your target audience face?
3. Relevancy…how relevant are your products to each other, your target audience AND to your end goal?
Access this presentation in your members area.
• I’ll include:
• The presentation pdf
• Call recording
• Sales Page Copy Template
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