DESIGNING FOR MOBILE NIKHIL J DESHPANDE. Nikhil Deshpande Digital Strategy Director, GeorgiaGov

DESIGNING FOR

MOBILE

NIKHIL J DESHPANDE

Nikhil DeshpandeDigital Strategy Director, GeorgiaGov

www.synerzip.com

MOBILE IS NOT THE FUTURE

NIKHIL J DESHPANDE

www.synerzip.com

“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences”

Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck

www.synerzip.com

THE MOBILE LANDSCAPE

Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/www.synerzip.com

THE MOBILE LANDSCAPE

371K babies born every day

Source: Luke Wroblewski - http://www.lukew.com/ff/

378K iPhones sold every day

562K iOS devices

900K Activations

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THE MOBILE LANDSCAPE

52% of US laptop owners own a smart phone

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

THE MOBILE LANDSCAPE

31% of US smart phone owners own a tablet

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

THE MOBILE LANDSCAPE

13% of Americans own laptop, tablet and

smartphoneSource: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

THE MOBILE LANDSCAPE

Source: Nielsen

Average time spent on Facebook is 6.42

hours/daywww.synerzip.com

THE MOBILE LANDSCAPE

Source: Nielsen

75%

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THE MOBILE LANDSCAPE

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

MOBILE IS HERENIKHIL J DESHPANDE

www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

MOBILE WEBSITES

m.yourcompany.com

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MOBILE WEBSITES

“When people access sites using mobile devices, their measured

usability is much higher for mobile sites than for full sites.”

- Jacob Neilson

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RESPONSIVE DESIGN

Source: Ethan Marcotte- http://www.ethanmarcotte.com

A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte

Ethan MarcotteWeb Designer/Developer, Speaker, Author

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RESPONSIVE DESIGN

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FLEXIBLE LAYOUTS

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FLEXIBLE LAYOUTS

Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

FLEXIBLE LAYOUTS

Source: A List Apart- http://www.alistapart.com www.synerzip.com

BREAKPOINTS

Source: A List Apart- http://www.alistapart.com www.synerzip.com

FLEXIBLE LAYOUTS

Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

MEDIA QUERIES

Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

RESPONSIVE DESIGN

www.synerzip.com

MOBILE APPLICATIONS

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MOBILE APPLICATIONS

www.synerzip.com

THE DECISION POINT

Native App vs. Mobile Web

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

10 QUESTIONS CHECKLIST

Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

1. SMART PHONE FUNCTIONALITY

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2. PERSONALIZATION

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3. COMPLEXITY

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4. BUDGET

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5. MONETIZING

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6. SEO

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7. APP STORE APPROVAL

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8. DATA TRANSFER

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9. UPDATE FREQUENCY

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10. ACCESSIBILITY

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6565

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Hemant Elhence hemant@synerzip.com

469.322.0349

Questions?

Software product development partner for small/mid-sized technology companies

• Exclusive focus on small/mid-sized technology companies, typically venture-backed companies in growth phase

• By definition, all Synerzip work is the IP of its respective clients• Deep experience in full SDLC – design, dev, QA/testing, deployment

Dedicated team of high caliber software professionals for each client

• Seamlessly extends client’s local team, offering full transparency• Stable teams with very low turn-over• NOT just “staff augmentation”, but provide full mgmt support

Actually reduces risk of development/delivery

• Experienced team - uses appropriate level of engineering discipline• Practices Agile development – responsive, yet disciplined

Reduces cost – dual-shore team, 50% cost advantage

Offers long term flexibility – allows (facilitates) taking offshore team captive – aka “BOT” option

Synerzip in a Nut-shell

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Our Clients

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6868

Call Us for a Free Consultation!

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Hemant Elhence hemant@synerzip.com

469.322.0349

Thanks!