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7/25/2019 Design Questionnaire Bobby Hill
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1. How would you describe your business and what it does?
The Law Office of Bobby E. Hill Jr. LLC is a small law firm founded and managed by it
sole-member Bobby E. Hill Jr. Because my practice is in its infancy stages, I am still in the
process of developing a brand identity. I eventually would like concentrate my practice in Arts &
Entertainment and/or Immigration Law. For now, however, my practice areas include Art &Entertainment, Immigration, and Family, Personal Injury Law. I believe that starting this way will
allow me to discover what works and, then, hone a more definitive identity and/or mix of
services.
2. Who is the target audience or intended market?
My practices target audience or intended market largely depends on the practice area or
services in question. I see each practice area as a distinct division of the business, each with a
distinct target audience. My Arts & Entertainment division, for instance, is targeted to this
industrys talent, or individuals, and small business as oppose to corporate studios,agencies,publishing houses, record companies, etc. Indeed, while I am not opposed to certain limited
engagements with corporate clients, my practice is generally target to individuals and small
business owners.
Furthermore, because the Lesbian, Gay, Bisexual, Transgendered, or Queer Community
experiences several unique legal issues with respect to several of my services, and because my
business locale has a large LGBTQ Community many of my Family law services are targeted to
members of this community and other persons involved in non-traditional relationships.
3. What makes you different from your competitors?
Although we can not guarantee a particular outcome, when presented with a legal issue, our goal
for each client is to achieve some resolution of that or his/her issue regardless of whether the
solution involves the rendition of legal services. Nevertheless, we can guarantee responsive,
attentive, and skillful counsel and representation. We hope achieve this goal by employing a
client-centered approach. Under the client-centered approach, each representation is focused
on the clients overall professional and personal development and well-being. Our concern is not
only a clients current or most pressing legal issue(s). The Law Office of Bobby E. Hill Jr.s client
centered approach aims to predict and pre-empt future legal issues as those issues arise.
Using a client-centered approach, The Law Office of Bobby E. Hill Jr. is committed to excellence
through service, sincerity, and skill.
4. How long have you been in business?
One Month
5. How would you sum up your business in 6 words or less?
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Dedicated Service. Uncommon Skill
6. What keywords best reflect your business?
Sincere Client-centered Personable Accessible Attentive Skillful
7. Do you currently have a logo, if so, how long have you had it?
No
8. If you do have an existing logo, why are you changing it now?
N/A
9. What type of logo do you require?
I am looking for a professional, yet creative and modern design.
10. What is the exact wording for your logo?
I am looking for a logo design concept based on my initials, B.E.H., and the name of the
business.
11. What is your company name ?
The Law Office of Bobby E. Hill Jr. LLC
12. Do you have existing brand colours?
No, but I like charcoals, greys, and navy/dark blues.
13. Where do you intend to use the logo?
Company website, business cards, stationery, print advertising.
14. What logos do you find appealing and why?
15. What does the logo need to say about your business?
The logo should convey a sense of competence, assertiveness, and it should convey a sense of
approachability and out-of-box thinking.
16. What images/icons/symbols do you think best represents your business?
Because I am looking for a logo design based on my initials, I am not drawn to any particular
images, icons, or symbols, but I am open to suggestions. Because I am looking for a modern,
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out-of-the box design, I, of course, am NOT interested in any of the traditional, cliche symbols
associated with the legal profession (e.g. the scales of justice, lady liberty, etc.).
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