Design process improvement
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- 1. Design Process Improvement
- 2. Scope:Design Process ImprovementObjective:1. Current
structure of design dept.2. Proposed new design dept. structure3.
Design process flow & monitoring system4. Use of Information
Technology
- 3. Genesis of DPI (Design Process Improvement) Project A
transformation from design support to design led department1.
People driven dept. to system driven dept.2. Customized design
solution to market segment specific solution3. Individual garment
design to story based approach Improvement areas :1. Feedback
mechanism between marketing & design dept.2. Defined KPI for
design department3. Availability of design library4. Strong design
process
- 4. KPI of the design department1. Order conversion ratio
Operational effectiveness2. New buyer strike rate Business
development3. On time delivery of projects Service quality4. COOs
feedback Customer satisfaction
- 5. Design dept. Sampling Trend 700 613 600 497No. of samples
500 432 409 400 366 330 321 300 289 288 224 177 193 200 159 133 100
0 May- Jun- Aug- Sep- Nov- Dec- Jan- Feb- Mar- Apr- May- Apr-11
Jul-11 Oct-11 11 11 11 11 11 11 12 12 12 12 12 Series1 613 159 289
497 133 288 330 177 224 432 193 409 321 366 Avg. no. of samples per
month = 317 No. of samples made during Apr11 to May 12 = 4431
- 6. 70 Adidas Dez A&F collection Asda dez 22 6 37 Bershka
Dez Chicos Dez 196 86 Diesel Dez Esprit Dez 744 Falabella dez Fat
Face Dez Forever 21 Dez 8 21 27 22 Gap Dez GE Collection 1406
H&M dez Hugo Boss Dez 57 27 25 12) Impulse dez 7 Jack and Jones
55 Lands end dez M & S Dez 12 47 Marco Polo Dez Mexx Dez 459
Next dez Nike Dez 2 30 23 Norwest dez O Neill Dez 252 6 Perry ellis
Dez Samples made for Brands (during Apr 11 to May Tesco Dez 127
4Tomtailer spa dez 6 Vero Moda Dez 46 Zara dez
- 7. DESIGN PROCESS
- 8. KEY ELEMENTS DESIGN PROCESSMARKETING
BRIEFOBSERVEIDEATESHAREDESIGNEVALUATEPRESENT
- 9. MARKETING BRIEF : range architecture,
qualitativefeedbackOBSERVE : customers, competition &
internationaltrendsIDEATE : brainstorm & inspirationSHARE :
seasonal concepts, colors, product directionDESIGN : detailed style
sheets for proto developmentREVIEW : line architecturePRESENT :
line presentation & booking
- 10. MARKETING BRIEF :_SEASON BASED RANGE PLANCapturing detailed
range plan, brand positioning | sub categories | avg FOB
price_CATEGORY BREAK UPHighlighting the focus categories for the
season | any specific initiative / gaps_QULITATIVE
FEEDBACKSummarize market specific product requirement | new market
opportunities &competition tracking
- 11. FASHION SEASONSSub-season PeriodEarly Spring FebruarySpring
(Events e.g. Valentines Day) February / MarchEarly Summer (Holiday)
April / MayHigh Summer May / JuneSummer Sale JulyTransitional
Autumn AugustBack-to-school September / OctoberAutumn October /
NovemberChristmas / Party DecemberWinter Sale December /
January
- 12. OBSERVE :THE CONSUMER_MEET THE TARGET CONSUMER IN THEIR
SURROUNDINGSVisit popular hang out places to understand the
lifestyle & preference of the target consumerTHE
COMPETITION_LOOK AT THE KEY COMPETION BRANDS - PRODUCT CATEGORY
SPECIFICUnderstand & Analyze category specific competition |
New retail developmentINTERNATIONAL TRENDS_WGSN - SEASONAL
TRENDSTranslate global trends for local requirements_TRADE
SHOWSB&B See & understand the direction that global trend
is taking
- 13. IDEATE : BRAINSTORM &INSPIRATION_KEY DIRECTION FOR THE
SEASON | FABRICS & TRIMS | COLORS | SILHOUETTEFinalise Key
product direction across product categories_RELEVANT IMAGERY &
PRODUCT PICSFirst cut visualization of the seasonal concepts |
Ideas using product images_CATEGORY SPECIFIC FABRIC & TRIM
BOARDSIncludes specific fabric development needs
- 14. TOP WOVENS Regular SlimT-SHIRTS Regular SlimTROUSERS
Regular Slim CargoJEANS Regular Slim SkinnySHIRTS Regular
SlimT-SHIRTS Regular SlimTROUSERS Pleated Flat front CargosJEANS
Regular Slim Mid waist boot cut
- 15. INSPIRATION TO PRODUCTIDEAS
- 16. How does anInspiration go. From Here, To There
- 17. Or..
- 18. From Here, To There
- 19. From Here, To There
- 20. SHARE : SEASONAL CONCEPTS, PRODUCTDIRECTION_Concept
presentation to the buyers design team_Key competition analysis
takeaways_Key international trends_Seasonal concept
board_Silhouette / graphic direction
- 21. DESIGN : DETAILED STYLE SHEETSFOR PROTO DEVELOPMENT_FIRST
CUT SKETCHES WITH GRAPHIC / SILHOUETTE / COLOR DIRECTION_STYLE
SHEET WITH GRAPHICS & KEY MEASUREMENTS HANDED OVER FORPROTO
MAKING_WASHING & FINISH DEVELOPMENT
- 22. F
- 23. REVIEW : LINE ARCHITECTURE_Share concepts / stories /
graphics direction with entire marketing team_Wash developments
samples, proto & sketches_Record marketing teams feedback &
rating on product line & gaps_Review, evaluate &
incorporate line arch consolidated comments
- 24. SELL : LINE PRESENTATION & BOOKING_Share concepts /
color / graphics direction with buyers_Share key look | must buy
big merchandising ideas_Share visual line plan for easy ref for
booking_Product presentation
- 25. LOOK BOOK SS & AW_Online display of look book for the
seasons/ testimonials on design by buyers
- 26. Pink Pastel ChinosStraight leg with button flyLeather
wash100% cotton806-168-G62
- 27. LOOK BOOK SS & AW_Online display of look book for the
seasons/ testimonials on design by buyers
- 28. PRODUCT DATA MANAGEMENTAPPLICATION
- 29. CUSTOMER PROFILING
- 30. UNIVERSAL
- 31. UNIVERSAL
- 32. THANK YOU !