Department of Marketing Overview

Department of MarketingOverview

Dr. Wayne D. Hoyer Chairman and the James L.

Bayless/William S. Farish Fund Chair for Free

Enterprise

Department of MarketingOverview

Dr. Wayne D. Hoyer Chairman and the James L.

Bayless/William S. Farish Fund Chair for Free

Enterprise

TeachingTeaching

Academic Programs•#3, Marketing Undergraduate Program, U.S. News and World Report

•#9, Marketing Graduate Program, U.S. News and World Report

•#18 MBA Program, U.S. News and World Report

Teaching AwardsTeaching Awards• Bob Peterson- AMA Distinguished Marketing

Educator Award (2006)

• Raji Srinivasan- Trammell/CBA Foundation Teaching Award for Assistant Professors (2006)

• Frenkel ter Hofstede- CBA Foundation Advisory Council Award for Teaching Innovation (2006)

• Kate Mackie- MBA Applause Teaching Award (2005)

• Kate Mackie- MBA Honor Roll (2004, 2005)

Research AwardsResearch Awards• Susan Broniarczyk, Wayne Hoyer, and Leigh McAlister-

O’Dell Award for top paper in Journal of Marketing Research over 5 year period (2003)

• Frenkel ter Hofstede- O’Dell Award for top paper in Journal of Marketing Research over 5 year period (2003)

• Frenkel ter Hofstede- CBA Foundation Research Excellence Award for Assistant Professors (2005)

• Frenkel ter Hofstede- MSI Young Scholar (2003)• Raji Srinivasan- CBA Foundation Research Excellence Award

for Assistant Professors (2006) • Vijay Mahajan- recognized by ISIHighlyCited.com as one of the

most highly cited Business/Econ researchers in the world• Vijay Mahajan- Best paper award IJRM (2004), Best paper

award, JAMS (2004)

Research Awards (cont.)Research Awards (cont.)• Raj Raghunathan - MSI Young Scholar (2005)

• Wayne Hoyer- Award for Research Excellence- MSB (2004)

• Wayne Hoyer- Award for Outstanding Research Contributions- MSB (2005)

• Mark Alpert and Linda Golden- American Risk and Insurance Prize for most valuable contribution (2003)

• Linda Golden- Robert I. Mehr Award for journal article with 10 year lasting contribution to risk management (2004)

Composition of FacultyComposition of Faculty

• Full Professors: 8

• Associate Professors: 3

• Assistant Professors: 4

• Lecturers: 13 full and part-time

Newest FacultyNewest Faculty

• Garrett Sonnier (UCLA)

• Teaching Areas- Marketing Core, Marketing Research, Pricing

• Research Areas- Choice models, Bayesian analysis, empirical modeling in product and brand management, econometrics

Interaction with IndustryInteraction with Industry• Involvement with the Center for Customer Insight

(Accenture, Frito Lay, 3M, H-E-B, Ford, Quarry Communications, Philip Morris)

• Customer Strategy Class (Frito Lay, Dell, Freescale, Ford, P&G, 3M)

• Practicum (Dell, Frito Lay, 3M, H-E-B, Ford, Verizon, Philip Morris, SBC, Freescale, Dow Chemicals, Applied Materials, Accenture, P&G, Traq Wireless, Nortel Networks, Vignette)

CCI PracticaCCI Practica

Fall 2005

Freescale: Home Networking Conduct a market study to explore, define and quantify potential business opportunity in home networking that will contain a high semiconductor content

Frito-Lay: Packaging Innovation  Create a portfolio of products/packaging that provides emotional and functional benefits to the multi-tasking consumer during the work/study need state

Yucatan Foods: Consumer Marketing Strategic Growth Plan  Develop a recommendation for Yucatan Foods’ strategic growth plan in the Hispanic Food Category (specifically, guacamole, fresh salsa and other avocado

derivative products)

CCI PracticaCCI Practica

Spring 2006

Accenture: Value Model for RFID Use in the Home Explore the value of RFID technology in consumers' daily lives and develop a value model for new product development

Emergency Service Partners, LP: Establish Brand Message  Establish brand message and formulate a plan for implementation and spread

Heinz Frozen Sauces: Market Opportunity Assessment for Frozen Sauces  Determine if and how frozen sauce offerings should be expanded

Lance Armstrong Foundation: LIVESTRONG™ International

Merchandising Project  Explore the feasibility of expanding the merchandise line for distribution into international markets

Yucatan Foods: Consumer New Market Entry Strategy  Development of a successful strategy recommendation to serve the 1st/2nd generation Hispanic customer

Community InvolvementCommunity Involvement• Faculty involved in projects with: US Bureau

of the Census, SafePlace (shelter for battered women), Governor’s Task Force on Obesity, Center for Domestic Violence, Hospice Austin

• Frequent class projects for local non-profit organizations

• Course on Community Development and Social Enterprise

                                                                                                                                                      Accepted Offers for 2005 and 2006 Graduates

FT Employment Functions2006 GraduatesEmployment Function %

Consulting 22%

Corp Finance/Treasury/Acct. 22%

Marketing 21%

Investment Banking/S&T 14%

Asset Management/VC 11%

General Mgmt/Ops 6%

Other 3%

Information Mgmt 2%

3M American Airlines ChevronTexaco Coca-Cola Con Agra Dell Dow Chemical Dupont Eli Lilly Federal Express Ferragamo Frito-Lay GE Company General Mills

H.J. Heinz Hoover's IBM Johnson & Johnson Kimberly-Clark Miller Microsoft Ortho-McNeil PepsiCo Pfizer Philip Morris Procter & Gamble RadioShack RealNetworks TXU

Marketing and Brand Management

                                                                                                                                                      2006 FT average (current)Annual salary $91,811 Signing Bonus (88%) $19,621

2005 FT average (final)Annual salary $84,025Signing Bonus (54%) $14,449

Salary Statistics

MKT StrengthsMKT Strengths• Very strong and well trained researchers- high

research productivity

• A culture that develops junior faculty

• Good interaction with industry (faculty/industry consortium, practicums, and projects)

• Innovative courses (Customer Strategy, Customer Insight, etc.)

• Center for Customer Insight

Key Initiatives for 2006Key Initiatives for 2006

• Recruiting new faculty (7 in next 3 years)

• Attract more MBA’s into Marketing

• Improve MBA Marketing core class

• Increase the rigor and analytical content of all courses

• Continue to reduce the class size and increase the rigor of Principles of Marketing (U-grad)

• Increase Industry collaboration

• Faculty/Industry Consortium

Key Items for DiscussionKey Items for Discussion

• Center for Customer Insight• Center Direction

• ReLaunch• Fresher Message

• New Name?• Center Projects (Future Consortia and Collaboration)

• Hot Topics

Faculty/Industry Consortium Update

Faculty/Industry Consortium Update

• Original Idea: Develop a consortium of industry collaborators (diverse group) and faculty to:

• Participate in ‘think tank’ sessions• Develop a research agenda

• TOPIC: Must be ‘cutting edge’ and of great interest to both industry and academics:

• EX: Future impact of RFID/EPC technology on marketing and business practice

RFID Consortium(derived from 2005 AB Meeting)

RFID Consortium(derived from 2005 AB Meeting)

October 21, 2005Philip Morris, FedExKinko’s, Dell, HEB, Accenture

Identification of Broad Level Key Research/Practicum topics such as:

• What is ROI at different levels of investment?

-moving return forward-• Trade off Privacy versus consumer benefits

-how much consumers are willing to give up

-how to best mollify consumers to accept

-what are consumers concerns to resistance?

More TopicsMore Topics

• Historic cases of adoption

-(case historics) similar products/technologies• Consumers vision of RFID benefits –Evaluate different benefits –

trade-offs

-enough benefit to keep or change loyalty

-changes purchasing patterns?

-varies by segment?

• Implications for internet shopping? • Build a model of consumer adoption of RFID

–is there any consumer pull?

OutcomesOutcomesCompanies asked:• to assist in defining the broad-level topics into

actionable semester-long projects• to consider sponsoring one of the projects • to consider serving as point of contact for a

project_____________________

Goal: Host 4 RFID focused projects for the Spring 2006 Semester and follow-up with an end of semester RFID event in which participating companies would attend.

ResultsResults

• Only One RFID practicum conducted (in collaboration with Accenture)

______________________

Need input on how to improve process of soliciting more feedback and increasing company involvement

• Industry Needs & Perspectives• Hiring Needs• Recruiting Challenges• New hires roles/positions• Desired Skill sets • Advice for the Department

• Dept of Marketing Needs & Perspectives• Student interest shifting from Mktg• Marketing & promotion strategies• Curriculum changes

APPENDIXAPPENDIX

                                                                                                                                                      Current data

Median monthly salary $6,000Average monthly salary $6,283

Internships – Class of 2007

Curriculum in MBA ProgramCurriculum in MBA Program

• Specializations• General Marketing• Brand Management• Customer Insight

MBA ElectivesMBA Electives• Brand Management• Marketing Communications• Consumer Behavior• Strategic Marketing• Marketing Research• Corporate Governance• Customer Insights• Customer Relationship Management• Innovative Business Marketing: Creation of Value• Marketing Analysis and Decision Making in the Information Age• New Product Design and Marketing• Customer Strategy• Pricing/Distribution Strategies• Marketing High Tech Products• Service Management• Marketing and Customer Insights Practicum

BBA CoursesBBA Courses

• Required:• Principles of Marketing• Information and Analysis• Marketing Policies

• Electives

• Professional Selling and Sales Management• Retail Merchandising• Brand Management• Customer Insights• Consumer Behavior• Marketing Communications• High Tech Marketing• Data Mining• Customer Relationship Management• Direct Marketing• Global Marketing• Community Development and Social Enterprise