Dennis Livy Linda Shine Emily Daniel

DennisLivy

LindaShineEmilyDaniel

No.1

OUTLINEIntroduction to Wegmans

Departments of Wegmans

Differentiation strategy

Produce Department

Human resource

Department

Quality Department

Meat Department

Ordering Department

Inventory Department

Questions about this case

1.Introduction to WegmansType Private, family business

Industry GroceryFounded Rochester, New York , 1916

Headquarters Rochester, New York Stories 83 stores (2013)

Employees Over 44000 employees (2013)

1.Introduction to Wegmans

• 100,000 square feet • 25 to 30 checkout lanes• 500 to 600 employees

1.Introduction to Wegmans• fresh production, breads and other baked

goods, fresh seafood, meat, deli and imported cheeses, international food, flower shop and household goods.

1.Introduction to Wegmans

Market share in Rochester

WegmansWal-MartOthers

NIELSEN STUDY / 2012

2.Departments of Wegmans

Produce Department

Meat Department

Human resource

Department

Quality Department

Ordering Department

Inventory Department

-Produce Department

Farm-to-market

Transport directly to the Wegmans

Reduce costs

-Meat Department

Meat University

Customized cuts of meat

Selling culture

-Inventory Department

Companywide system

Report indicating

Appropriate inventory can reduce costs

-Human resource Department

Employee training

Reward, profit-sharing and benefits

Turnover rates is about 6%

-Quality Department

Test kitchen

Check and maintain product quality

If a customer is dissatisfied with item……

-Ordering Department

Scanner records

Consider other factors

Understand the demand

3.Differentiation strategy

Meals-to-go Food experts

Information kiosks

Delicious and healthy eating, healthy living

-Meals-to-go Meals-to-go has also attracted the attention of

many consumers. You can even call ahead ordering and pay the

bill, and then, parking in the designated area, someone would send the meals to you there.

- Delicious and healthy eating, healthy living

• A "home meal replacement" concept, that is providing consumers with healthy and delicious prepared foods.

• Health experience card

-Information kiosks• From the summer of 2010, customer can

enjoy a more comprehensive food information services in Wegmans.

All information about this product.

-Food experts• Wegmans also has "food expert", they arrange

some food experts in the stores. • They can teach customer how to do a

delicious and healthy meal.

4.Questions about this case

Q1: How do customers judge the quality of a supermarket?

Financial-3 billion annual sales-invest $ 7,000 to train each new employee

Customer satisfaction- good product quality-replacement or refund-food expert-good interaction-Information kiosks

Q1: How do customers judge the quality of a supermarket?

Learning and growth -Well trained employee-meat university-Willing to spend money on

training employees

Internal processes-provide a good purchasing environment - produce system-inventory & ordering management

Q2: Indicate how and why each of these factors is important to the successful operation of a supermarket

Customer satisfaction

Forecasting Location

Inventory management

Layout of the store Scheduling

Capacity planning

Supplier

Supplier

Supplier

Supplier Customer satisfaction

Layout of the store

Location

ForecastingInventory management

Capacity planning

Scheduling

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Q3: What are some of the ways Wegmans use technology to gain an edge over its competition?

Produce department

Farm to market system

Specially designed

containers

Inventory system

Companywide system

Periodic report

Meat department

Vacuum packaging & Centralized processing

Reduce costs and providing

improved product

Sustainabilityfacilities

Exchange bulbs

Install sensors in dairy cases

Operations Management

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