Demystifying: Distribution of Content-as-a-Service

DEMYSTIFYINGDistribution of

Content-as-a-ServiceADAM DuVANDER @adamdProgrammableWeb

Intelligent Content 2013

DEMYSTIFYING

DEMYSTIFYINGDistribution of

Content-as-a-Service

AJ Batac

Tangible to intangible

Chris Phan

Lorem

Ipsum

Your content Your book Your readerWill Ockenden

Lorem Ipsum

Will Ockenden

Know Your Meme

Know Your Meme

APIApplication

Programmer’sInterface

Flickr user demibrooke

Apps

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Income

APIs on ProgrammableWeb

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106 APIs 57 APIs 39 APIs 30 APIs

Apps

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Apps

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Netflix on 800+ Devices

Mashery

2,300 API Partners

$250,000

$1,000,000

$1,000,000

$2,000,000

Apps

Partners

Income

API Business Models

API Business Models

Netflix: Distribution = Income

Flickr user: f-r-a-n-k

Jemima Gibbons

Content Acquisition

Max Westfield

Flickr user Pranavian

Flickr user mc-pictures

Cost Free Per 1,000 req

Ads Yup No way

Show Ads or Pay(your choice)

Sell Your API

Apps

Partners

Income

STRUCTURE

Frédéric Bisson

Structured Content

28 Dictionary APIs

10 Thesaurus APIs

Flic

kr

use

r C

als

idyR

ose

185 Years Young

Let Go of the Product

Laura Hadden

Embrace the Platform

Will Ockenden