DECLARE YOUR INNER EXPERT Deborah Giboa, MD

D E C L A R E Y O U R I N N E R

E X P E RTDeborah Giboa, MD

www.AskDoctorG.com

WHYDO YOU WANT TO

DECLARE?

• Grow your platform• Make more $• Spread your

message – what’s yours?• HELP PEOPLE!

WHAT IS CLAIMING EXPERTISE?

• Sharing your passion• Offering tools• Responding to events• Teaching, leading,

facilitating…• Showing your worth

Solving a problem.What can you solve?

Conference

speaker

Book

published

TV

appearan

ce

Brand ambassadorAttendees

at a

session

ColumnistCollaboration

WHEN YOU WANT _______

$$$$ Product

developmen

t

Create community

HOW DO CLAIM YOUR EXPERTISE?

• Source For Friends• Source For Communities• Local Paper• HARO helpareporter.com

SPEAK IT WHERE?

• Live events – Introductions, moderating, panels, workshops,

keynotes

• Courses – Live, online, video

• Media – Podcast, internet, radio, TV

Which is your biggest goal?

“EXPERTING”… HOW?

1. Start! 2. Build:

- Skill- Credibility- Resume- Proof

3. Market

GETTING THE GIGS

1.Who needs your message? 2.Where are you already in?3.Who do you know?4.Who could you meet?

Yeah, but WHERE?

WHERE IS YOUR AUDIENCE?

• Schools– Administrators, teachers,

students, parents

• Service organizations– Leadership, staff, clients

• Companies– Leadership, employees,

customers

• Government agencies– Military base, local

government, public service

• Faith groups

– Staff, members, outreach

• Trade/professional associations– Nat’l, state, local

• Religious organizations– Nat’l, state, local

• Higher ed– Colleges, sororities, alumni,

staff, student groups

HOW DO YOU GET IT?

1. Find a connection2. ID the decision-maker.

~ Never take a no from someone who doesn’t have the power to give a yes.

~Ask great questions.~Name the problem you can solve.

3. Be more than they imagined!

HOW DO YOU GET PAID? What’s your “happy” price? Saying yes to something

means saying no to something else

Believe

Learn More At:www.AskDoctorG.com/join

Twitter: @AskDocG

Email: drg@AskDoctorG.com

Facebook: AskDoctorG

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