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De Kuyper Royal Distillers:
The Tale of the Cocktail
Vanessa Strike, Ph.D
De Kuyper Royal Distillers
Xchanging Generational Wisdom
In your family firm, what generation are you?
A. 1st
B. 2nd
C. 3rd
D. 4th +
In working with family firms, what is the primary generation that you work with?
A. 1st
B. 2nd
C. 3rd
D. 4th +
Xchanging Generational Wisdom
Are you a NexGen member?
A. Yes
B. No
Xchanging Generational Wisdom
As a NexGen member, do you intend (hope) to take over the family business?
A. Yes
B. Undecided
C. No
Xchanging Generational Wisdom
What percentage of next generation members intend to take over the family business?
A. 7%
B. 27%
C. 57%
D. 77%
Xchanging Generational Wisdom
Only 7% of next generation members intend to
take over the family business
(E&Y, 2012)
Xchanging Generational Wisdom
However, 23% of next generation members have repeatedly thought about taking over the family firm
YET
They don’t know how to approach their family about it or what to do about it
Xchanging Generational Wisdom
De Kuyper Royal Distillers
In what country is the case based?
A. France
B. Norway
C. Netherlands
D. Canada
If you are a NextGen family member, as Marc, what would you do?
A. Stay at Bickery Food Distribution
B. Find a way to convince the Board of your seriousness of being in the family business
C. Explore opportunities outside of the family business
D. Begin your own new venture again
De Kuyper Royal Distillers
If you are a Senior family member what would you advise Marc to do?
A. Stay at Bickery Food Distribution
B. Find a way to convince the Board of your seriousness of being in the family business
C. Explore opportunities outside of the family business
D. Begin your own new venture again
De Kuyper Royal Distillers
If you are a family advisor what would you advise Marc to do?
A. Stay at Bickery Food Distribution
B. Find a way to convince the Board of your seriousness of being in the family business
C. Explore opportunities outside of the family business
D. Begin your own new venture again
De Kuyper Royal Distillers
De Kuyper Royal Distillers
Celery Dry Gin
Juniper berriesCeleryCorianderAngelica rootSweet Orange PeelCardamom
Key ingredients
Celery G&T
1 part Rutte Celery Gin2.5 parts Tonic (Fever Tree)3-4 Dried juniper berries1 Slice of cucumber
Italicus | Rosolio di Bergamotto
White Negroni
1 part Italicus1 part Rutte Celery Gin1 part Dry White Vermouth1 Orange zest, stirred on ice
IPALICUS
1 part Italicus3 parts Craft IPA beer
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