Data Governance and Privacy - Tag Inspector · 30+ digital marketing and training programs a year...

Data Governance and Privacy

8.31.16

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without Tag Inspector’s prior written authorization.

2016 InfoTrust, LLC. All Rights Reserved.

About Tag Inspector and Your Presenter❏ Tag Inspector is a product of InfoTrust, LLC

❏ InfoTrust

❏ Web analytics, tag management, and product development

❏ 2,000+ sites analyzed and supported annually

❏ 30+ digital marketing and training programs a year

❏ Offices: Cincinnati, USA and Dubai, UAE

❏ Presenting

❏ Lucas Long, Tag Inspector Product Manager & Tag Management Consultant

Agenda❏ Introduction to Tag Governance and Privacy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance❏ What is it?

Tag Governance❏ What is it?

❏ Why is it important?

Tag Governance❏ What is it?

❏ Why is it important?

❏ What are some of the implications?

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

❏ Format

❏ Tag requirements

❏ Standards for new tags

❏ Intake and approval process

Tag Governance Policy❏ What it is

❏ List of allowed, not allowed, and required tags

❏ Requirements for each tag

❏ Documentation for each tag

❏ Format

❏ Tag requirements

❏ Standards for new tags

❏ Intake and approval process

❏ Information to include

❏ Location of each tag

❏ Data being collected

❏ How each tag should be deployed

❏ Implementation documentation

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Creating a Tag Governance Policy❏ Reviewing tags in use

❏ Tag inventory

❏ Business requirements

❏ Legal/security review

Creating a Tag Governance Policy❏ Reviewing tags in use

❏ Tag inventory

❏ Business requirements

❏ Legal/security review

❏ New tag additions & approval process

❏ Formal request process

❏ Tag documentation

Tag Inventory

Tag Addition & Approval Process

Tag Addition & Approval Process

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Tag Governance Policy Maintenance❏ Intake and new tag review process

❏ Where to organize

❏ Internal wiki or drive

❏ Project management tool

❏ Ongoing monitoring of the site

Ongoing Monitoring❏ Manual Review

Ongoing Monitoring❏ Automated Solution

Ongoing Monitoring❏ Automated Solution

Agenda❏ Introduction to Tag Governance and Tag Policy

❏ Tag Governance Policy

❏ How to create a Tag Governance Policy

❏ Maintaining a Tag Governance Policy

❏ Summary and Q&A

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

❏ Creation and structure of Tag Policy

❏ Tag requirements

❏ Business needs

❏ Data collected

Summary❏ Tag Governance Policy to keep site secure

❏ Optimization and performance

❏ Legal and security

❏ Marketing technology management

❏ Creation and structure of Tag Policy

❏ Tag requirements

❏ Business needs

❏ Data collected

❏ Ongoing maintenance of Tag Policy

❏ Regular review and site monitoring

❏ Standards and process for new tag addition

Questions?