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8/2/2019 Data Analysis on Customer Satisfaction of SOUTH SCOPE
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Data Analysis on Customer Satisfaction for
SOUTH SCOPE Magazine
Objectives:
To identify the customers of South Scope Magazine.
To know the Satisfaction level in the Customers for South Scope
Magazine.
To identify areas where the Company is lacking in satisfying the
Customers.
To rectify the Problems facing by the Customers of the Magazine.
To collect the Remarks and Suggestion from the customers of the
Magazine.
To increase the acceptability and sales of the magazine by satisfying
the customers.
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Data Analysis:
Data analysis on Customers AGE:
Graphical Representation:
Comment:
From the above data it clearly shows that the age group between 21to 23 are
purchasing SS when compared to others.
Age Respond
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Out of the 100 customers interviewed - 36% are from the age group 21 to
23years.
Data analysis on Customers INCOME LEVEL:
Graphical Representation:
Comment:
From the data available - 46% of the customers are non-earners and 41% are
from the Rs.20, 000 and above income level.
b/w 10k-20k more than 20k non-earners
13 41 46
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The customers in the income level between Rs.10, 000 to Rs.20, 000 are
very low.
Data analysis on Customers AGE and INCOME LEVEL:
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AGE and INCOME
AGEINCOME
TotalNon Earners 10k to 20k More than 20k
20 2 0 0 2
21 4 0 0 4
22 15 0 0 15
23 15 0 2 17
24 6 4 3 13
25 2 1 2 5
26 1 1 1 3
27 0 1 3 4
28 0 1 1 2
29 1 2 2 5
31 0 1 1 2
32 0 1 6 7
33 0 0 2 2
34 0 0 2 2
35 0 0 6 6
36 0 0 2 2
38 0 0 2 2
40 0 1 2 3
42 0 0 2 2
44 0 0 1 1
45 0 0 1 1
Total 46 13 41 100
Graphical Representation:
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Comment:
From the above data it shows that the customers who are Non-earners are
aged between 21to 23.
More number of customers in the age group of 24 years are earning between
Rs.10, 000 to Rs.20, 000.
More number of customers in the age group between 33 to 35 years areearning Rs.20, 000 and above.
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Data analysis on Customers GENDER:
Graphical Representation:
Comment:
From the data available it shows that 80% of the customers are Male.
Females constitute only 20%
Male Female
80 20
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Data analysis on Customers Academic Qualifications:
Graphical Representation:
Comment:
The above data shows that Graduates purchase SOUTH SCOPE more than
the Post Graduate.
On a scale of 100 the Graduate Customers are 58 and Post Graduate are 42.
Graduate Post Graduate58 42
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Data analysis on PURCHASE OF FILM MAGAZINE:
Graphical Representation:
Comment:
The data shows that among 100 customers who are purchasing the SCOPE
Magazine, 74% buy Film fare regularly or occasionally.
11% buy Galatta Cinema regularly or occasionally.
11% buy Cineblitz regularly or occasionally.
Attribute Respond
Galatta Cinema 11
Film Fare 74
South Scope 100
Cine Blitz 11
Others 15
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15% buy Stardust and other cinema magazines.
Data analysis on AWARENESS OF SOUTH SCOPE Magazine:
Awareness Respond
News Paper/Magazine 35
Television 15
Hoardings 20
Others 30
Graphical Representation:
Comment:
The data shows 35% of the customers are aware of Southscope through
News Paper/Magazine.
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30% through Friends and relatives.
15% through Television
20% through Hoardings.
Data analysis on SATISFACTION LEVEL WITH SOUTH SCOPE:
Graphical Representation:
Comment:
High Satisfied 17
Satisfied 70
Fairly Satisfied 5Not Satisfied 2
Undecided 6
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The above data shows that 70% customers are satisfied with SOUTH
SCOPE Magazine.
17% are highly satisfied.
5% are fairly satisfied
2% not satisfied
6% are undecided.
Data analysis on purchase of SOUTH SCOPE:
Graphical Representation:
Comment:
The above data shows 67% are occasional buyers.
Regularly Occasionally33 67
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33% are regular buyers.
Data analysis on Attributes towards buying SOUTH SCOPE Magazine:
Attribute Respond
Content 48
Quality 32
Availability 14
Price 6
Graphical Representation:
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Comment:
From the above data it shows that 38% of customers are respond to Content.
32% to quality.
14% to Availability.
6% to Price.
Data analysis on attributes for SOUTH SCOPE:
About Content and Quality:
Attribut
e Respond
Content 100
Quality 92
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Graphical Representation:
Comment:
From the above data it shows that 100% customers are satisfied with
content.
92% to quality.
About Availability:
Attribute Respond
Newsstand 53
Malls 41
Railways 4
Airport 2
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Graphical Representation:
Comment:
From the above data it shows that 53% customers are respond to Newsstand.
41% to Malls.
4% to Railways.
2% to Airport.
About Price:
Attribute Respond
High 13
Reasonable 85
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Low 2
Graphical Representation:
Comment:
From the above data it shows that 85% customers are respond to Reasonable.
13% to High.
2% to Low.
Expectation from SSM by Customers:
Content Response
Quiz 7
Contest 3
Reviews on Hollywood movies 14
DVD reviews 11
Film industry rumors 15
Actors and their family life 32
Coverage on technicians 18
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Graphical Presentation:
Comment:
From the above data it shows that 32% customers are respond to Actors and
their Family Life.
18% to Coverage on Technicians.
15% to Film Industry Rumors.
14% to Reviews on Hollywood Movies.
11% to DVD Reviews.
7% to Quiz.
3% to Contest.Awareness on SOUTH SCOPE STYL AWARDS:
Attribute Respond
Yes 80
No 20
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Graphical Representation:
Comments:
From the data available it shows that they are 80% of customer is aware on
SOUTH SCOPE STYLE Awards.
Customer Satisfaction Levels on following Aspects:
Photographs:Aspect Respond
Excellent 59
Very Good 29
Good 9Average 3
Poor 0Very Poor 0
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Graphical Presentation:
Comment:
From the data it shows that, 59% customers respond to Excellent.
29% to very good.
9% to Good.
3% to Average.
Designing:
Aspects Respond
Excellent 22
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Very Good 53
Good 18Average 7Poor 0
Very Poor 0
Graphical Presentation:
Comment:
From the above data it shows that 53% of customers arerespond to Very Good.
22% to Excellent.
18% to Good.
7% to average.
Fonts:
Aspects Respond
Excellent 18
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Very Good 44
Good 27Average 11Poor 0
Very Poor 0
Graphical Presentation:
Comment:
From the above data it shows that 44% customer respond toVery Good.
27% to Good.
18% to Excellent.
11% to average.
Appearance:
Aspect Respond
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Excellent 38
Very Good 43
Good 17Average 2
Poor 0Very Poor 0
Graphical Presentation:
Comment:
From the above data it shows that 43% of customer responds to Very Good.
38% to Excellent.
17% to Good.
2% to Average.
Content:
Aspect Respond
Excellent 26
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Very Good 38
Good 27Average 9Poor 0
Very Poor 0
Graphical Presentation:
Comment:
From the above data it shows that 38% customers are respond to Very Good.
27% to Good.
26% to Excellent.
9% to Average.
Presentation:
Aspect Respond
Excellent 39
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Very Good 37
Good 18Average 6Poor 0
Very Poor 0
Graphical Presentation:
Comment:
From the above data it shows that 39% of customers respond to Excellent.
37% to Very Good.
18% to Good.
6% to Average.
Outcome:
Considering Gender and Income level:
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Graphical Presentation:
Comments:
From the above graph it shows that-
Females are same for both the income levels at 10k to 20k.
Males are high in more than 20k compare with 10k to 20k.
Considering Income Levels with their Awareness on SSM:
INCOME * GENDER
GENDER
TotalF M
INCOME Non Earners 12 34 46
10k to 20k 4 9 13
More than 20k 4 37 41
Total 20 80 100
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Income levels * News/Magazine
News/Magazine
TotalNo Yes
Income levels 10k to 20k 10 3 13
More Than 20k 26 15 41
Non earned 27 19 46Total 63 37 100
Considering Income Levels with their Attributes:
Income levels * Television
Television
TotalNo Yes
Income levels 10k to 20k 10 3 13
More Than 20k 32 9 41
Non earned 39 7 46Total 81 19 100
Income levels * Hoardings
Hoardings
TotalNo Yes
Income levels 10k to 20k 11 2 13
More Than 20k 32 9 41
Non earned 37 9 46Total 80 20 100
Income levels * Others
Others
TotalNo Yes
Income levels 10k to 20k 8 5 13
More Than 20k 30 11 41
Non earned 29 17 46Total 67 33 100
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Satisfaction level on Content:
Income levels * Content
Content
TotalNo Yes
Income levels 10k to 20k 4 9 13
More Than 20k 9 32 41
Non earned 22 24 46Total 35 65 100
Income levels * Quality
Quality
TotalNo Yes
Income levels 10k to 20k 5 8 13
More Than 20k 17 24 41
Non earned 19 27 46Total 41 59 100
Income levels * Availability
Availability
TotalNo Yes
Income levels 10k to 20k 12 1 13
More Than 20k 36 5 41
Non earned 37 9 46Total 85 15 100
Income levels * Price
Price
TotalNo Yes
Income levels 10k to 20k 13 0 13
More Than 20k 37 4 41
Non earned 44 2 46Total 94 6 100
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income * desi_vgood
desi_vgood
Totalno yes
income 10k to 20k 6 7 13
More Than 20k 19 22 41
Non-Earned 21 24 45Total 46 53 99
income * desi_good
desi_good
Totalno yes
income 10k to 20k 10 3 13
More Than 20k 36 5 41
Non-Earned 36 9 45Total 82 17 99
income * desi_avg
desi_avgTotalno yes
income 10k to 20k 12 1 13
More Than 20k 40 1 41
Non-Earned 40 5 45Total 92 7 99
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income * fonts_excellent
fonts_excellent
Totalno yes
income 10k to 20k 12 1 13
More Than 20k 33 8 41
Non-Earned 37 9 46Total 82 18 100
income * fonts_vgood
fonts_vgood
Totalno yes
income 10k to 20k 6 7 13
More Than 20k 22 19 41
Non-Earned 28 18 46Total 56 44 100
income * fonts_good
fonts_good
Totalno yes
income 10k to 20k 10 3 13
More Than 20k 29 12 41
Non-Earned 34 12 46Total 73 27 100
income * fonts_avg
fonts_avg
Totalno yes
income 10k to 20k 11 2 13
More Than 20k 39 2 41
Non-Earned 39 7 46Total 89 11 100
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income * app_vgood
app_vgood
Totalno yes
income 10k to 20k 7 6 13
More Than 20k 21 20 41
Non-Earned 29 17 46Total 57 43 100
income * appe_excellent
appe_excellent
Totalno yes
income 10k to 20k 8 5 13
More Than 20k 24 17 41
Non-Earned 30 16 46
Total 62 38 100
income * app_good
app_good
Totalno yes
income 10k to 20k 11 2 13
More Than 20k 37 4 41
Non-Earned 35 11 46Total 83 17 100
income * app_avg
app_avg
Totalno yesincome 10k to 20k 13 0 13
More Than 20k 41 0 41
Non-Earned 44 2 46Total 98 2 100
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