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DAT377Data Mining In SQL Server 2000 And SQL Server 2005 (Code Named “Yukon”)
DAT377Data Mining In SQL Server 2000 And SQL Server 2005 (Code Named “Yukon”)
Paul BradleyPaul BradleyPrincipal, Data Mining TechnologyPrincipal, Data Mining TechnologyApollo Data TechnologiesApollo Data Technologies
Data Mining TodayData Mining Today
Fastest growing BI Segment (IDC)Fastest growing BI Segment (IDC)Data Mining Tools: $1.85B in 2006Data Mining Tools: $1.85B in 2006
Mainstream EmergenceMainstream EmergenceE-commerce (e.g., Amazon.com)E-commerce (e.g., Amazon.com)
Search (e.g., Vivisimo.com)Search (e.g., Vivisimo.com)
Press: “Airline Gave Government Information on Press: “Airline Gave Government Information on Passengers” [NYT, 1/18/2004]Passengers” [NYT, 1/18/2004]
Politics: Data Mining Moratorium ActPolitics: Data Mining Moratorium Act
SQL-Server is in a unique position to service SQL-Server is in a unique position to service market needsmarket needs
Data Mining OperationsData Mining Operations
Explore Your DataExplore Your Data
Identify Patterns and TrendsIdentify Patterns and Trends
Act on Patterns and TrendsAct on Patterns and Trends
ApplicationsEmbedded Data MiningApplicationsEmbedded Data Mining
Make Decisions without CodingMake Decisions without CodingLearn business rules directly from dataLearn business rules directly from data
Client CustomizationClient CustomizationLearn logic customized for each clientLearn logic customized for each client
Automatic UpdateAutomatic UpdateData mining application logic updated by Data mining application logic updated by model re-processingmodel re-processing
Applications do not need to be rewritten, Applications do not need to be rewritten, recompiled, re-deployedrecompiled, re-deployed
Yukon (SQL Server 2005)BI PlatformYukon (SQL Server 2005)BI Platform
Analysis ServicesAnalysis ServicesOLAP & Data MiningOLAP & Data Mining
Data TransformationData TransformationServicesServices
ETLETL
SQL ServerSQL ServerRelational EngineRelational Engine
Reporting ServicesReporting Services Man
agem
ent T
oo
lsM
anag
emen
t To
ols
Dev
elo
pm
ent
To
ols
Dev
elo
pm
ent
To
ols
Microsoft Data MiningMicrosoft Data Mining
SQL 2000
SQL 2000
SQL 2005
SQL 2005
Enter the GameEnter the Game Create industry standardCreate industry standard Target developer audienceTarget developer audience V1.0 product with 2 V1.0 product with 2
algorithmsalgorithms
Win LeadershipWin Leadership Continue standards and Continue standards and
developer effortdeveloper effort Comprehensive feature setComprehensive feature set Penetrate the EnterprisePenetrate the Enterprise Thought leadershipThought leadership
Value Of Data MiningValue Of Data Mining
SQL-Server 2005
OLAP OLAP
Reports (Adhoc)Reports (Adhoc)
Reports (Static)Reports (Static)
Data MiningData Mining
Business KnowledgeBusiness Knowledge
Easy DifficultEasy Difficult
UsabilityUsability
Rel
ativ
e B
us
ine
ss V
alu
eR
elat
ive
Bu
sin
ess
Val
ue
“Enabling”“Enabling”
Provide a toolset that is accessible to Provide a toolset that is accessible to a wide range of disciplinesa wide range of disciplines
Provide data mining at a price point to Provide data mining at a price point to achieve wide market penetrationachieve wide market penetration
Provide database metaphors for Provide database metaphors for managing, distributing learned managing, distributing learned knowledgeknowledge
Provide APIs allowing the embedding Provide APIs allowing the embedding of data mining functionality into of data mining functionality into applicationsapplications
What Yukon OffersWhat Yukon Offers
Complete set Complete set of toolsof tools
Integrated Integrated solutionsolution
Embedded Embedded data miningdata mining
Partner AlliancesPartner Alliances
Extensive creation and Extensive creation and editing environment editing environment
Six most popular DM Six most popular DM algorithmsalgorithms
One unique algorithmOne unique algorithm
12 embeddable viewers12 embeddable viewers
What Yukon OffersWhat Yukon Offers
Complete set Complete set of toolsof tools
Integrated Integrated solutionsolution
Embedded Embedded data miningdata mining
Partner AlliancesPartner Alliances
Tight integration with Tight integration with OLAP, Relational, DTS, OLAP, Relational, DTS, Reporting Reporting
Easy integration to Easy integration to Web/office applicationsWeb/office applications
What Yukon OffersWhat Yukon Offers
Complete set Complete set of toolsof tools
Integrated Integrated solutionsolution
Embedded Embedded data miningdata mining
Partner AlliancesPartner Alliances
Embed DM to LOB Embed DM to LOB applicationsapplications
Complete SQL Complete SQL language-based APIlanguage-based API
Native XMLA supportNative XMLA support
Data Mining as a Data Mining as a Web serviceWeb service
What Yukon OffersWhat Yukon Offers
Complete set Complete set of toolsof tools
Integrated Integrated solutionsolution
Embedded Embedded data miningdata mining
Partner AlliancesPartner Alliances
Partner program to bring in Partner program to bring in ISVs earlyISVs early
Complete Data Mining Complete Data Mining platformplatform
Focus on broadening the Focus on broadening the marketmarket
DMX to be industry standard DMX to be industry standard in XMLAin XMLA
Yukon AlgorithmsYukon Algorithms
Decision TreesDecision Trees ClusteringClustering Time SeriesTime Series
SequenceSequenceClusteringClustering
AssociationAssociation Naïve BayesNaïve Bayes
Neural NetNeural Net
Case StudyCase StudyData Mining in Market ResearchData Mining in Market Research
Market ResearchSurvey AnalysisMarket ResearchSurvey Analysis
Financial Security Compliance SurveyFinancial Security Compliance Survey
Identify Respondent-Level TrendsIdentify Respondent-Level TrendsPerform Segment AnalysisPerform Segment Analysis
Identify Key DriversIdentify Key Drivers
Profile Respondent Sub-PopulationsProfile Respondent Sub-Populations
SupportSupportMarketing Program RecommendationsMarketing Program Recommendations
Upper Management ScorecardsUpper Management Scorecards
Market ResearchSecurity Compliance SurveyMarket ResearchSecurity Compliance Survey
Survey Sponsor: National Financial Survey Sponsor: National Financial Security Compliance AgencySecurity Compliance Agency
37 Questions37 QuestionsSystem/Network Security ComplianceSystem/Network Security Compliance
Drill-down QuestionsDrill-down Questions
1192 Respondents1192 Respondents
Market ResearchYukon Data MiningYukon Data MiningMarket ResearchYukon Data MiningYukon Data Mining
Utilize the following Yukon Analysis Utilize the following Yukon Analysis Services AlgorithmsServices Algorithms
Microsoft Decision Trees Microsoft Decision Trees (Key Driver Analysis)(Key Driver Analysis)
Microsoft Clustering (Segment Analysis)Microsoft Clustering (Segment Analysis)
Microsoft Naïve Bayes Microsoft Naïve Bayes (Sub-Population Profiles)(Sub-Population Profiles)
Case StudyCase StudyPortfolio PredictionPortfolio Prediction
Portfolio PredictionPortfolio Prediction
Identify Correlations and Trends in Identify Correlations and Trends in Historic Stock Market and Historic Stock Market and Financial DataFinancial Data
SeasonalitySeasonality
Adapt to Disruptive ChangeAdapt to Disruptive Change
Utilize Correlations and Trends to Utilize Correlations and Trends to Estimate Future Movement Estimate Future Movement
Portfolio PredictionYukon Data MiningPortfolio PredictionYukon Data Mining
Monthly Stock Market Data for 21 Monthly Stock Market Data for 21 StocksStocks
Data Collected Over 10 YearsData Collected Over 10 Years
Monthly High ValueMonthly High Value
Utilize Microsoft Time Series to Model Utilize Microsoft Time Series to Model Temporal TrendsTemporal Trends
Predict 6 Months into the “Future”Predict 6 Months into the “Future”
ConclusionConclusion
Data Mining is Making Significant Data Mining is Making Significant BI ImpactBI Impact
Yukon Provides Powerful Data Mining Yukon Provides Powerful Data Mining PlatformPlatform
Embedding Data Mining in BI ApplicationsEmbedding Data Mining in BI Applications
Data Mining Model Management and Data Mining Model Management and SecuritySecurity
Capitalize Your Data Assets for Capitalize Your Data Assets for Strategic Business Decision-MakingStrategic Business Decision-Making
Visit the SQL Server 2005 Web site Visit the SQL Server 2005 Web site www.microsoft.com/sql/2005www.microsoft.com/sql/2005
Learn more about SQL Server 2005 at TechLearn more about SQL Server 2005 at TechEdEd Hands On Labs Hands On Labs
Rooms 6E and 6FRooms 6E and 6F 13 Hands On Labs13 Hands On Labs
Ask the Experts Ask the Experts Track Cabanas located around CommNetTrack Cabanas located around CommNet Experts Available All WeekExperts Available All Week
Next Steps: SQL Server 2005Next Steps: SQL Server 2005
Exclusive TechExclusive TechEd Offer!Ed Offer!Receive Receive Beta 2Beta 2 of of SQL Server 2005SQL Server 2005
Register for SQL Server 2005 Beta 2 at: Register for SQL Server 2005 Beta 2 at: http://www.msteched.com/SqlBetaBits.aspx
SQL Server 2005: SQL Server 2005: More SessionsMore Sessions
DAT330DAT330 Tue 3.30 – 4.45Tue 3.30 – 4.45 SQL Server 2005 (code named "Yukon"): Security EnhancementsSQL Server 2005 (code named "Yukon"): Security Enhancements
DAT329DAT329 Tue 5.00 – 6.15Tue 5.00 – 6.15 SQL Server 2005 (code named "Yukon"): A Platform for Web ServicesSQL Server 2005 (code named "Yukon"): A Platform for Web Services
DAT313DAT313 Wed 8.30 – 9.45Wed 8.30 – 9.45 Introducing SQL Server 2005 (code named "Yukon") Data Transformation ServicesIntroducing SQL Server 2005 (code named "Yukon") Data Transformation Services
DAT377DAT377 Wed 10.15 – 11.45Wed 10.15 – 11.45 Data mining in SQL Server 2000 and SQL Server 2005 (code named "Yukon")Data mining in SQL Server 2000 and SQL Server 2005 (code named "Yukon")
DAT317DAT317 Wed 2.00 – 3.15Wed 2.00 – 3.15 SQL Server 2005 (code named "Yukon"): Setup and DeploymentSQL Server 2005 (code named "Yukon"): Setup and Deployment
DAT318DAT318 Wed 3.45 – 5.00Wed 3.45 – 5.00 SQL Server 2005 (code named "Yukon"): .NET Framework-Based Programming in SQL Server 2005 (code named "Yukon"): .NET Framework-Based Programming in the Databasethe Database
DAT323DAT323 Wed 5.30 – 6.45Wed 5.30 – 6.45 SQL Server 2005 (code named "Yukon"): What's New in ReplicationSQL Server 2005 (code named "Yukon"): What's New in Replication
DAT328DAT328 Thu 8.30 – 9.45Thu 8.30 – 9.45 SQL Server 2005 (code named "Yukon"): Introduction to the Unified Dimensional SQL Server 2005 (code named "Yukon"): Introduction to the Unified Dimensional Model in Analysis ServicesModel in Analysis Services
DATC15DATC15 Thu 10.15 – 11.30Thu 10.15 – 11.30 Real Time Analytics: Bringing It All Together Using Analysis ServicesReal Time Analytics: Bringing It All Together Using Analysis Services
DAT321DAT321 Thu 10.15 – 11.30Thu 10.15 – 11.30 SQL Server 2005 (code named "Yukon"): Management ToolsSQL Server 2005 (code named "Yukon"): Management Tools
DAT319DAT319 Thu 1.30 – 2.45Thu 1.30 – 2.45 XML in the Database - the XML Data Type in SQL Server 2005 (code named "Yukon")XML in the Database - the XML Data Type in SQL Server 2005 (code named "Yukon")
DAT340DAT340 Thu 3.15 – 4.30Thu 3.15 – 4.30 Applying and Targeting DTS in SQL Server 2005 (Code Named "Yukon")Applying and Targeting DTS in SQL Server 2005 (Code Named "Yukon")
DAT324DAT324 Thu 5.00 – 6.15Thu 5.00 – 6.15 SQL Server 2005 (code named "Yukon"): Backup and Restore EngineSQL Server 2005 (code named "Yukon"): Backup and Restore Engine
DAT322DAT322 Fri 9.00 – 10.15Fri 9.00 – 10.15 SQL Server 2005 (code named "Yukon"): SQL Server Management Object (SMO), SQL Server 2005 (code named "Yukon"): SQL Server Management Object (SMO), Next Generation SQL-DMONext Generation SQL-DMO
DAT431DAT431 Fri 10.45 – 12.00Fri 10.45 – 12.00 High Availability Technologies in SQL Server 2000 and SQL Server 2005 (code High Availability Technologies in SQL Server 2000 and SQL Server 2005 (code named "Yukon"): A Comparative Studynamed "Yukon"): A Comparative Study
DAT326DAT326 Fri 10.45 – 12.00Fri 10.45 – 12.00 SQL Server 2005 (code named "Yukon"): Be More Efficient with T-SQLSQL Server 2005 (code named "Yukon"): Be More Efficient with T-SQL
DAT325DAT325 Fri 1.00 – 2.15Fri 1.00 – 2.15 SQL Server 2005 (code named "Yukon"): Using the Service Broker to Build SQL Server 2005 (code named "Yukon"): Using the Service Broker to Build Asynchronous, Queued Database ApplicationsAsynchronous, Queued Database Applications
DAT327DAT327 Fri 2.45 – 4.00Fri 2.45 – 4.00 SQL Server 2005 (code named "Yukon"): Inside XQuerySQL Server 2005 (code named "Yukon"): Inside XQuery
SQL Server Community sitesSQL Server Community siteshttp://www.microsoft.com/http://www.microsoft.com/sql/community/default.mspxsql/community/default.mspx
List of newsgroupsList of newsgroupshttp://www.microsoft.com/sql/community/newsgroups/default.mspxhttp://www.microsoft.com/sql/community/newsgroups/default.mspx
Locate Local User GroupsLocate Local User Groupshttphttp://www.microsoft.com/communities/://www.microsoft.com/communities/usergroups/default.mspxusergroups/default.mspx
Attend a free chat or Web castAttend a free chat or Web casthttp://www.microsoft.com/communities/chats/default.mspxhttp://www.microsoft.com/communities/chats/default.mspx http://www.microsoft.com/usa/webcasts/default.asphttp://www.microsoft.com/usa/webcasts/default.asp
Q1:Q1: Overall satisfaction with the sessionOverall satisfaction with the session
Q2:Q2: Usefulness of the informationUsefulness of the information
Q3:Q3: Presenter’s knowledge of the subjectPresenter’s knowledge of the subject
Q4:Q4: Presenter’s presentation skillsPresenter’s presentation skills
Q5:Q5: Effectiveness of the presentationEffectiveness of the presentation
Please fill out a session evaluation on CommNetPlease fill out a session evaluation on CommNet
© 2004 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
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