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Expensive Hardware and Software
Complex Tuning and Admin
Enterprises average between 3
and 4 DBAs per data
warehouse
Source: Oracle technology global price list 11/1/2012
Source: Oracle technology global price list 11/1/2012, Gartner: Critical factors in calculating the data warehouse TCO, July 2009
Large Companies Small Companies
Too expensive
Hard to scale
Can’t afford to have a data warehouse
No upfront costs, pay as you go
Really fast performance at a really low price
Open and flexible with support for popular BI tools
Easy to provision and scale up massively
A fast and powerful, petabyte-scale data warehouse that is
A Lot Faster
A Lot Cheaper
A Whole Lot
Simpler
Delivered as a managed service
Id Age State
123 20 CA
345 25 WA
678 40 FL
Row storage Column storage
ComputeNode
ComputeNode
ComputeNode
LeaderNode
Common BI Tools
JDBC/ ODBC
10GigE Mesh
1990 2000 2010 2020
The Data Analysis Gap
Enterprise Data Data in WarehouseSources:
Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011
IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
Note: Nodes not to scale
Price Per Hour for
HS1.XL Single Node
Effective Hourly
Price Per TB
Effective Annual
Price per TB
On-Demand $ 0.850 $ 0.425 $ 3,723
1 Year Reservation $ 0.500 $ 0.250 $ 2,190
3 Year Reservation $ 0.228 $ 0.114 $ 999
Simple Pricing: Number of Nodes x Cost per Hour
No charge for Leader Node
Pay as you grow
*Source: Gartner Critical factors in calculating the data warehouse TCO, July 2009
Amazon S3 Clients
*SSL available today; AES-256 & VPC in early 2013
(Optional) SSL Continuous, Automatic Backup
Streaming Restore
Amazon Redshift
Amazon
DynamoDB
Amazon Elastic
MapReduce
Amazon Simple Storage
Service (S3)
Amazon EC2
AWS Storage
Gateway Service
Corporate
Data Center
Amazon Relational
Database Service (RDS)
Amazon Redshift
ODBC / JDBC
Others in progress… Amazon Redshift
Increase Adoption
Scale Infrastructure
Increase Efficiency
Lower Price
Get Feedback
Add features that matter
Raise Value
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