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Dan Parker danparker@livingloud.org.uk @LivingLoudUK
TRIGGERS Linking products to emotions, events and time to
stimulate subliminal association
01
HABIT Human brain prefers to repeat known processes
02
ASSURANCE Assurance messages on nutrition
03
PORTION SIZE Normalisation of increased portion size
04
KIDS Bypassing the limited advertising regulations
05
Dan Parker danparker@livingloud.org.uk @LivingLoudUK
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