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CXMSUMMIT
DallasPRESENTED BY
#cxmsummit13
Gift cards will go to:t� 5PQ�$POUSJCVUPSt� .PTU�3FUXFFUFE
Customer Experience
Management
Data &Content
MomMarriedSMU College GradiPhone UserLives in New York, NY
Likes: American Idol, BMW, Walmart, Neiman Marcus, &Nike
We’venevermet
Maryused ourFacebook app
Mary prefers our
Sweepstakesover
Surveys
Mary prefers our
White Papersover our
Newsletters
Mary is one Persona
Personasshould lead content
Why does this matter?
50% of my marketing works
Today’s eventTwitterLinkedinFacebook AdsLinkedin AdsDirect Email
Marketing,QÁXHQFHGCustomer %
CustomerAcquisitionCost
RatioLTV : CAC
CXMSUMMITTake Away
InnovativePartners
EngageCustomers asIndividuals
Seek data thatcomplimentsyour strategy
ProvideMeasurableReturn
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