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Vermont Hard CiderWhether it’s the consistently refreshing taste, the resurgence of craft
beverages, or the benefit of being naturally gluten free, it’s safe to say
that hard cider is having its heyday. No company is more involved in this
movement than Vermont Hard Cider Company.
I N D U S T R Y
Food & Beverage
C U S T O M E R S U C C E S S S T O R Y
C H A L L E N G E
With seven dynamic, multinational brands to manage, Vermont
Hard Cider is constantly sharing logos, sell sheets, posters and
other marketing materials with different users across the globe.
While such digital assets are critical to brand growth, Vermont
Hard Cider did not have a dependable location in which to
manage them.
For such a busy brand, this posed a major challenge. The beverage
company needed a way to quickly share assets with hundreds of
wholesalers. However, each version of an event poster, sell sheet
or new product release lived in a different location. In this
situation, it was extremely time consuming to locate updated
assets from different brands and share them upon request.
7B R A N D S
595U S E R S
475+A S S E T S
S O L U T I O N
Vermont Hard Cider Company implemented Brandfolder to improve communication, standardize organization, and strengthen each of their seven brands.
O RG A N I Z E
Vermont Hard Cider organized their assets with tags such as #sellsheet and
#pos, making each Brandfolder easy to navigate. And with custom sections
labeled as Product Shots, Sell Sheets, and New Products; the company
knows that wholesalers will always find the asset they are looking for.
U P D A T E
To be sure that each of their available brand assets are relevant, employees
that have been added as collaborators can update and delete assets
instantly. This eliminates the hassle of deciphering between different
versions of the same asset.
S H A R E
To protect the integrity of their brands’ assets, Vermont Hard Cider created
customized permission levels for each user. Both wholesalers and
employees are given secure, on-demand access to all of the brand assets
they need, when they need them.
#
- Cheray MacFarland, Marketing Operations Manager
About Vermont Hard Cider
The Vermont Hard Cider Company, LLC is a profitable hard cider company with a passion for producing the highest quality products with a commitment to people and values, while remaining socially, ethically, and environmentally responsible.
About Brandfolder
Brandfolder makes digital asset management simple. Our easy-to-learn SaaS platform helps marketers and designers organize, update and share their brand assets from a single online location.
GET QUOTE
If you’re ready to
transform the way you
manage important brand
assets, visit our website &
get a quote for your brand.
“Before Brandfolder, we had two separate sites for seven different brands. Now, we have a
one-stop, easy-to-use asset management platform that helps us stay organized.
Ready for Better Brand
Management?
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