Cultural Transformation Panel - Amazon Web...

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ISV Business Leadership Forum 2018

Cultural Transformation Panel

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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.https://cultureleadershipgroup.com/document/culture-eats-strategy-for-breakfast/

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.https://www.torbenrick.eu/blog/culture/organisational-culture-eats-strategy-for-breakfast-lunch-and-dinner/

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Panel speakers:

Emily Ryan, Software AG

Raul Firu, Haufe Lexware

Mario Dönnebrink, D.velop

Frederik Vollert, PhraseApp

Deep Ghosh, AWS

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Intros

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Emily Ryan, Software AG

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Emily Ryan

Software AG: Cultural Transformation

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Overview

Independent technology leader for more than 40 years in data management

and application development platforms

4,400+EMPLOYEES**

R&D25%

S&M19%

Consulting

&Services

43%

Admin

13%

€870+MILLION

IN REVENUE

45%+recurring

77% product revenue

47%

Americas

45%

EMEA

REVENUE

51%

DBP

27%

A&N

22%

Services

BY REGION* BY BUSINESS LINES*

4 9

* Based on Group product revenue – FY 2016 **P&L as of December 31, 2016

Cloud Families hosted

SaaS

Offerings

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Cultural Changes

• SAG Cloud GmbH: an encapsulated Ops + Security unit for:

• Agility

• Budget/Headcount autonomy

• Certification Scope

• Nucleus of Cloud Culture

• Adopted joint productivity techniques

• Kanban (Ops only)

• SCRUM (DevOps)

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Continued Culture Change

• Reverse-Assimilation: SAG Cloud GmbH >> Software AG

• Implications of cloud strategy on all business units

• Back Office (contracts, accounting, logistics)

• Product Marketing, Support, Sales, etc…

• Drinking our own Champagne

• Next level digital transformation projects with own Software

AG cloud portfolio, such as:

• Predictive Analytics with cloud metrics

• Fully automated customer experience life-cycle

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Disrupt yourself … if not, others willoutstanding customer experience enabled by digital platforms

in each industry!...RetailTravel Finance Mobility

DIGITAL DISRUPTION

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Raul Firu, Haufe Lexware

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Raul Firu

Haufe Lexware: Cultural Transformation

In numbers…

| 07.06.2018 |Seite 18

36 years old, Romanian

Joined Haufe-Lexware Romania 8 years ago

In Freiburg for 3 years - CTO Office as Lead Backoffice Architect

Director of Engineering @Haufe-Lexware Romania

Back in Freiburg as Group CTO

I love technology

I like to learn new things

…and great challenges

| 07.06.2018 |Seite 19

Whoami… MENSCHEN

| 07.06.2018 |Seite 20

VALUES MENSCHEN

Culture

Technology Structure

| 07.06.2018 |Seite 21

MENSCHENSTRATEGY

https://martinfowler.com/bliki/MicroservicePrerequisites.html

| 07.06.2018 |Seite 22

MENSCHENSTRATEGY

Let‘s Start!

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Mario Dönnebrink, D.velop

Learning how to surf

Mario Dönnebrink

COO d.velop AG

Berlin, June 6, 2018

How to get your company ready

for digital change

YOU CAN‘T STOP THE WAVESDigitization has become our reality

Linear Markets

Sale

sPS Marketing

DE

VINT

Management

Source: SAOS ® Andreas Lange – Bochum

Long Term Archiving

Document Management

Workflow

S

S

S olution

i

Regulation

I

Industry

HCFI

BAReta

il

Automotive

Logistics

Insurance

Pharma

Factoring

Government

Chem.X

y

SS

SS

S

S

S

S

Building

Media

Complex Markets

Sale

sPS Marketing

DE

VINT

Management

?

Source: SAOS ® Andreas Lange – Bochum

i

Regulation

I

Industry

HCFI

BAReta

il

Automotive

Logistics

Insurance

Pharma

Factoring

Government

Chem.X

y

SS

SS

S

S

S

S

Building

Media

Complex Markets

?

Source: SAOS ® Andreas Lange – Bochum

Sale

s

PS MarketingDE

VINTManagement

BizDevCloud

BizDevSaaS

BizDev…

Focus 1

Focus 2

Focus 3

i

Regulation

I

Industry

HCFI

BAReta

il

Automotive

Logistics

Insurance

Pharma

Factoring

Government

Chem.X

y

SS

SS

S

S

S

S

Building

Media

Source: SAOS ® Andreas Lange – Bochum

Leader-ship

Market-

Services

DevOps

DEV PS

INT2

INT1

Vertical1

Vertical2

Solution

Complex Markets

„YOU CAN‘T STOP THE WAVES,

BUT YOU CAN LEARN TO SURF“

John Kabat-Zinn

Recommended

Reading

Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.

Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter

ändern, behalten wir uns vor, die Termine entsprechend anzupassen.

Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.

Mario DönnebrinkCOO, d.velop AG

Phone: +49 2542 9307-0

Email: mario.doennebrink@d-velop.de

Get in touch

with me

Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.

Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter

ändern, behalten wir uns vor, die Termine entsprechend anzupassen.

Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Frederik Vollert, PhraseApp

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

PhraseApp

2009 SWDevelopment and

SysOp Services Company

2012 Launch of Side-Project

PhraseApp on AWS

2016 No more Services

2018 Multi-million B2B SaaS

Revenue

Developer

Teams

Translation

Services

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Cultural Transition

• Craftsmanship; NIH

• World revolves around

Development

• Technical Proficiency

Development Services

• Move fast and break

things

• Openness to new ideas

and importance of other

areas

• Never be satisfied

Software Provider

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Culture Change Initiatives

Values and vision are

present in company life

Shared Values

Balance between

Leadership and Self-

Organization

Holacracy

Alignment on company

goals across organization

OKRs

Shared common vision for

company

Founder Alignment

From weekly Tacticals,

monthly All-hands to TGIF

Rituals

Brown-bag lunch sessions

and skill trainings

Knowledge Sharing

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Contact

Co-founder

@frederikvollert

f@phraseapp.com

PhraseApp.com

ABC-Straße 4

20354 Hamburg

Germany

Frederik Vollert

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Thank you!

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Deep Ghosh, AWS

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Deep Ghosh

EMEA Partner Segment Lead, Business Applications

ISV Business Leadership Forum

Amazon Culture of Innovation and

Agile Application Development

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AWS at a glance in 2018

2018 Q1 Billed revenue Annual Rate YOY growth

Active customers

per month

New services and

features in 2017

Price reductions

since 2006

$5.44B $20B+ 49%

1,430Millions 65

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»Mechanisms Encoded behaviors that facilitate innovative thinking

»ArchitectureStructure that supports rapid growth and change

»CultureCustomer obsession, hire builders, let them build, support

them with a belief system

»Organization

Small, empowered teams that own what they create

How do we organise for

innovation?

A look back at

development at

Amazon..

https://secure.flickr.com/photos/pixelthing/15806918992/

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We went through a transformation ourselves

2001 2009

Monolithic application

Single-purpose

Connect only

through APIs

Connect over HTTPS

Largely “black

boxes” to each other

“Microservices”

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We achieve speed and agility with Two-Pizza Teams

Small, decentralized

teams are nimble

Own/run what you

build

Fosters Ownership & Autonomy

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Common cultural trends we are seeing with ISVs

F R O M TO

◥ Service mindset + customer experience

◥ Long term and close relationship

◥ Value creation

◥ Standardization, Ux & reference arch.

◥ Decentralized ownership (Cloud CoE)

◥ DevOps and cross functional teams

◥ Talent in-sourcing / niche partnering

◥ S

◥ Products + Projects mindset

◥ Sell / Deliver and move on

◥ Functions and features emphasis

◥ Custom ways of working

◥ Command and control

◥ Silo – “Throw it over the wall”

◥ Talent outsourcing

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Panel Discussion

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Q&A

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